Kellogg Company - SWOT Analysis

Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Kellogg Company (Kellogg) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. Kellogg manufactures and sells its products in 18 and 180 countries respectively. The company primarily operates in North America. It is headquartered in Battle Creek, Michigan and employs 26,500 people, as on December 29, 2007 (FY2007). The company recorded revenues of $11,776 million during the FY2007, an increase of 8% over FY2006. Increase in the revenues was due to innovation, brand-building (advertising and consumer promotion) investment and in-store execution across each of enterprise-wide product groups. The operating profit of the company was $1,868 million during FY2007, an increase of 5.8% over FY2006. The net profit was $1,103 million in FY2007, an increase of 9.9% over FY2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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