Kraft Foods Inc in Packaged Food (World)

Kraft Foods Inc in Packaged Food (World)

The Cadbury acquisition has transformed Kraft Foods's operations, created more balanced market coverage between developed and developing regions and shifted the portfolio to higher margin categories, such as confectionery and snacks. However, the restructuring continues. Kraft's announcement to split its operations into two publicly traded companies outlines a plan to create two different trading entities with distinct priorities and strengths, which are analysed in this report.

Euromonitor International's Kraft Foods Inc in Packaged Food (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

• Kraft Foods Inc in Packaged Food (World)
  • Euromonitor International
  • November 2011
  • Scope of the Report
  • Strategic Evaluation
  • Competitive Positioning
  • Market Assessment
  • Confectionery Opportunities
  • Biscuit Opportunities
  • Dairy Opportunities
  • Brand Strategy
  • Operations
  • Recommendations