Magners case study

Creating Growth In A Tired Market

Publication Date	March 2006
Publisher	Datamonitor
Product Type	Report
Pages	15
ISBN Number	not applicable
Product Code	DAT00168

Price

£160.00
approximately: $238 | €188

PDF

PRINT £210 ($312 | €247)

Order above formats by FAX

Summary

Introduction

This report on Magners cider forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

What Is This Report About?
- Who is the target reader?
Introduction
- Background
Case Study
- Positioning Magners as a premium cider
- Packaging and presentation
- Advertisements
- Attracting a wide demographic of consumer
- Overtaking FABs as a 'cool' beverage
- Maintaining on-trade performance whilst enhancing off-trade growth
Conclusions
- Conclusions
Research Methodology
- Research methodology
- Secondary sources
Related Research
- Datamonitor reports
List of Figures
- Figure 1: Magners Cider