Reynolds American Inc. - SWOT Analysis

Datamonitor's Reynolds American - SWOT Analysis company profile is the essential source for top-level company data and information. Reynolds American - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Reynolds American (RAI), a holding company, is engaged mainly in manufacturing and selling of cigarettes. The company operates either independently or through joint ventures in the US, France, Spain and Italy. It is headquartered in Winston-Salem, North Carolina and employed about 7,100 people as on 31st December 2007 (FY2007). The company recorded revenues of $9,023 million during FY2007, an increase of 6% over FY2006. The operating profit of the company was $2,288 million during FY2007, an increase of 18.5% over FY2006. The net profit was $1,308 million in FY2007, an increase of 8.1% over FY2006.

Scope of the Report

• Provides all the crucial information on Reynolds American required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting Reynolds American in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Reynolds American
• Data is supplemented with details on Reynolds American history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Reynolds American

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This report covers the following industry codes:

SIC Code: 2111

NAICS Code: 312221