Sara Lee Corporation - SWOT Analysis

Datamonitor's Sara Lee Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Sara Lee Corporation (SLE) is a manufacturer and marketer of consumer goods like food and beverages, branded apparel, and household products. The company operates mainly in the US and Europe. It is headquartered in Chicago, Illinois, and employed 52,400 people as on 30th June 2007 (FY2007). The company recorded revenues of $12,278 million during FY2007, an increase of 7.1% over FY2006. The increase in revenue was due to the positive impact of foreign currency rates and improved results at each of the company's business segments. The operating profit of the company was $728 million during FY2007, an increase of 18.4% over FY2006. The net profit was $504 million in FY2007, a decrease of 9.2% compared with FY2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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