Single Serve Coffee Pod Case Study

Introduction

This report on coffee pods forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market

• What Is This Report About?
• Introduction
• Case Study
  • SSP machines
  • SSP issues
  • US sales drive
  • Procter & Gamble: Home Caf
  • Nestl: Nespresso
  • Kraft: Tassimo
• Conclusions
• Research Methodology
• Related Research
• List of Figures
  • Figure 1: SSP machines - Home Caf/Procter & Gamble
  • Figure 2: SSP machines - Nespresso/Nestl
  • Figure 3: SSP machines - Tassimo/Kraft