The Top 10 Global Leaders in Food

Content

• Executive Summary
  • Market dynamics
  • Cadbury Schweppes
  • Danone
  • General Mills
  • Heinz
  • Kellogg
  • Kraft
  • Mars Inc.
  • Nestl
  • PepsiCo
  • Unilever
  • Industry opinion survey
  • Conclusions
• Chapter 1 Introduction
  • The aim of this report
  • Chapter structure
  • Selecting the 'Global Food Leaders'
• Chapter 2 Market dynamics
  • Summary
  • Introduction
  • Methodology behind the analysis of global food markets
  • Trends in global food markets
  • Health
  • Organic food
  • Ethnic diversity
  • Company positioning: global food leaders
  • Market positioning: bakery and cereals
  • Market share versus growth in global bakery and cereal markets
  • Market positioning: chilled food
  • Market share versus growth in global chilled food
  • Market positioning: confectionery
  • Market share versus growth in global confectionery markets
  • Market positioning: dairy products
  • Market share versus growth in global dairy markets
  • Market positioning: savory snacks
  • Market share versus growth in global savory snacks markets
• Chapter 3 Cadbury Schweppes
  • Summary
  • About Cadbury Schweppes
  • History
  • Recent performance
  • Financial performance 2005
  • Acquisitions and divestments
  • Market positioning
  • The Americas
  • Asia-Pacific
  • The Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • Exceptional performance by Adams
  • Weaknesses
  • Sensitivity to retail trade contracts in the US
  • Opportunities
  • Growth in the US gum market
• Chapter 4 Danone
  • Summary
  • About Danone
  • History
  • Recent performance
  • Financial performance 2005
  • Acquisitions and divestments
  • Market positioning
  • The Americas
  • Asia-Pacific
  • Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • Improved operational efficiency
  • Weaknesses
  • Customer concentration
  • Opportunities
  • Packaged water
• Chapter 5 General Mills
  • Summary
  • About General Mills
  • History
  • Recent performance
  • Financial Results 2005
  • Second quarter results 2006
  • Acquisitions and divestments
  • Market positioning
  • The Americas
  • Asia-Pacific
  • The Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • Brand name and market leadership
  • Weaknesses
  • Seasonality in business
  • Opportunities
  • High consumer spending in the US
  • Threats
  • Consolidation of grocery retailers
  • New FDA labeling regulations
• Chapter 6 H. J. Heinz
  • Summary
  • About H. J. Heinz
  • History
  • Recent performance
  • Financial performance 2005
  • Acquisitions and divestments
  • Market positioning
  • The Americas
  • Asia-Pacific
  • The Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • Competitive return on assets and equity
  • Weaknesses
  • Declining margins
  • Product recall
  • Poor cash flow from operating activities
  • Threats
  • Rising trend of eating out
• Chapter 7 Kellogg
  • Summary
  • About Kellogg
  • History
  • Recent performance
  • Market positioning
  • The Americas
  • Asia-Pacific
  • The Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • High brand equity
  • Weaknesses
  • Dependence on single customer
  • Lack of diversification
  • Opportunities
  • Expansion of facilities in Mexico
  • Threats
  • New FDA labeling regulations
• Chapter 8 Kraft
  • Summary
  • About Kraft
  • History
  • Recent performance
  • Financial performance 2005
  • Acquisitions and divestments
  • Market positioning
  • The Americas
  • Asia-Pacific
  • The Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Weaknesses
  • Increasing commodity costs
  • Opportunities
  • Growth in developing markets especially Russia
  • Switch of production to lower cost countries such as Lithuania
  • Threats
  • Negative publicity due to link with Altria
  • Move against GM ingredients
• Chapter 9 Mars Inc.
  • Summary
  • About Mars Inc.
  • History
  • Recent performance
  • Market positioning
  • The Americas
  • Asia-Pacific
  • Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Weaknesses
  • Decentralized management
  • Opportunities
  • Demand for bottled water
  • Threats
  • Fluctuations in supply prices of raw materials
  • Growing health concerns
• Chapter 10 Nestl
  • Summary
  • About Nestl
  • History
  • Recent performance
  • Financial performance in 2005
  • Market positioning
  • The Americas
  • Asia-Pacific
  • Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • Strong brand equity
  • Weaknesses
  • Increasing inventories
  • Negative publicity in packaged water sector
  • Opportunities
  • Rising trend of eating out
  • Threats
  • Allegations of unethical business activities
• Chapter 11 PepsiCo
  • Summary
  • About PepsiCo
  • History
  • Recent performance
  • Financial performance 2005
  • Acquisitions
  • Market positioning
  • The Americas
  • Asia-Pacific
  • Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • Robust growth
  • Powerful go-to market systems
  • Weaknesses
  • Customer concentration
  • Questionable business practices
  • Opportunities
  • Packaged water
  • Rising Hispanic population in the US
  • Threats
  • Slowdown in North American population growth
  • Increasing popularity of super-snack foods
  • Obesity tax
• Chapter 12 Unilever
  • Summary
  • About Unilever
  • History
  • Recent performance
  • Financial performance 2005
  • Acquisitions and divestments
  • Market positioning
  • The Americas
  • Asia-Pacific
  • Middle East and Africa
  • Eastern Europe
  • Western Europe
  • Strategies for growth
  • Innovation and NPD
  • NPD analysis
  • Innovative products
  • SWOT analysis
  • Strengths
  • Strong R&D focus
  • Weaknesses
  • Partial success of the path to growth strategy
  • Weak brand strategy
  • Opportunities
  • Organizational restructuring
  • Threats
  • Difficult conditions in key markets
• Chapter 13 Industry opinion survey
  • Summary
  • Introduction
  • 2006 company performance
  • Reacting to consumer trends
  • Innovation and NPD
  • Identification of cross-category expansion opportunities
  • Entering new markets
  • Regions with the most growth potential
  • Marketing and communications
  • NPD and growth strategies
  • Key areas of investment for building a competitive position
  • Key sources of innovation
  • Trends that will influence marketing NPD and brand strategies
  • Growth strategies that are the most important
  • Leaders in innovation
• Chapter 14 Conclusions
  • Summary
  • Introduction
  • The global food industry
  • Trends in NPD
  • The development of functional food and drinks
  • Organic food
  • Diversity of ranges
  • Growth in Asia-Pacific and Eastern Europe
  • Eastern Europe - Russia
  • Asia-Pacific - China
  • Asia-Pacific - India
  • Strategies for success
  • NPD is a key driver of growth
  • Divestment to focus on core brands
  • Index
• List of Figures
  • Figure 1.1: Selecting the global food leaders
  • Figure 1.2: Selecting the global food leaders, cont.
  • Figure 1.3: Selecting the global food leaders, cont.
  • Figure 2.4: The globalisation of the organic food industry
  • Figure 2.5: Frito Lay Potato Chips - Spicy Curry and Wasabi
  • Figure 2.6: Clamato Energia Energy Drink
  • Figure 2.7: Market share % vs. growth: bakery & cereals
  • Figure 2.8: Market share % vs. growth: chilled food
  • Figure 2.9: Market share % vs. growth: confectionery
  • Figure 2.10: Market share % vs. growth: dairy
  • Figure 2.11: Market share % vs. growth: savory snacks
  • Figure 3.12: Cadbury Schweppes financial performance 2002-2005; turnover and operating profit,c m
  • Figure 3.13: A selection of brands from Cadbury Schweppes
  • Figure 3.14: Analysis of Cadbury Schweppes NPD by category, 2003-2006
  • Figure 3.15: Mott's Plus for Kids' Health Juice and Whiteen Sugarless Gum
  • Figure 3.16: Cadbury Schweppes SWOT analysis
  • Figure 4.17: Danone financial performance 2002-2005; turnover and operating profit, m
  • Figure 4.18: A selection of brands from Danone
  • Figure 4.19: Analysis of Danone NPD by category, 2003-2006
  • Figure 4.20: Level of innovation in Danone products, 2003-2006
  • Figure 4.21: Innovative Danone products
  • Figure 4.22: Danone SWOT analysis
  • Figure 5.23: General Mills financial performance 2002-2005; turnover
  • Figure 5.24: A selection of brands from General Mills
  • Figure 5.25: Proposed new product development for 2006
  • Figure 5.26: Analysis of General Mills NPD by category, 2003-2006
  • Figure 5.27: Innovative General Mills products
  • Figure 5.28: General Mills SWOT analysis
  • Figure 6.29: Heinz financial performance 2003-2005; turnover and operating income, $m
  • Figure 6.30: A selection of brands from Heinz
  • Figure 6.31: Analysis of Heinz NPD by category, 2003-2006
  • Figure 6.32: Innovation analysis 2003-2005: Heinz
  • Figure 6.33: Innovative Heinz products
  • Figure 6.34: Heinz SWOT analysis
  • Figure 7.35: Kellogg's financial performance 2002-2005; turnover and operating profit, $m
  • Figure 7.36: A selection of brands from Kellogg's
  • Figure 7.37: New Products from Kellogg's 2005
  • Figure 7.38: Analysis of Kellogg NPD by category, 2003-2006
  • Figure 7.39: Level of innovation in Kellogg products, 2003-2006
  • Figure 7.40: Kellogg innovation products
  • Figure 7.41: Kellogg SWOT analysis
  • Figure 8.42: Kraft financial performance 2002-2005; net revenues and operating income, $m
  • Figure 8.43: Kraft's Sensible Solution flag
  • Figure 8.44: A selection of brands from Kraft
  • Figure 8.45: Analysis of Kraft NPD by category, 2003-2006
  • Figure 8.46: Level of innovation in Kraft products, 2003-2006
  • Figure 8.47: Nabisco 100 Calorie Pack
  • Figure 8.48: Kraft SWOT analysis
  • Figure 9.49: CocoaVia Chocolate Chew
  • Figure 9.50: A selection of brands from Mars Inc
  • Figure 9.51: Analysis of Mars Inc. NPD by category, 2003-2006
  • Figure 9.52: Level of innovation in Mars products, 2003-2006
  • Figure 9.53: Innovative products from Mars
  • Figure 9.54: Mars SWOT analysis
  • Figure 10.55: Nestl financial performance 2002-2005; sales and net profit, CHFm
  • Figure 10.56: A selection of brands from Nestl
  • Figure 10.57: Analysis of Nestl NPD by category, 2003-2006
  • Figure 10.58: Level of innovation in Nestl products, 2003-2006
  • Figure 10.59: Innovation in Nestl products
  • Figure 10.60: Nestl SWOT analysis
  • Figure 11.61: PepsiCo financial performance 2002-2005; net revenues and operating profit, $m
  • Figure 11.62: A selection of brands from PepsiCo
  • Figure 11.63: Analysis of PepsiCo NPD by category, 2003-2006
  • Figure 11.64: Innovative products from PepsiCo
  • Figure 11.65: PepsiCo SWOT analysis
  • Figure 12.66: Unilever financial performance 2002-2005; turnover and operating profit, m
  • Figure 12.67: A selection of brands from Unilever
  • Figure 12.68: Analysis of Unilever NPD by category, 2003-2006
  • Figure 12.69: Level of innovation in Unilever products, 2003-2006
  • Figure 12.70: Innovative Unilever products
  • Figure 12.71: Unilever SWOT analysis
  • Figure 13.72: Reacting to consumer trends
  • Figure 13.73: Brand innovation and NPD
  • Figure 13.74: Identification of cross-category expansion opportunities
  • Figure 13.75: Entering new markets
  • Figure 13.76: Regions with most growth potential over the next 5 years
  • Figure 13.77: Most effective marketing and communications activities
  • Figure 13.78: Best areas of investment for building a competitive position
  • Figure 13.79: Key sources of innovation
  • Figure 13.80: Trends that influence marketing, NPD, and brand strategies
  • Figure 13.81: Growth strategies for global food leaders
  • Figure 13.82: Leaders in innovation
• List of Tables
  • Table 2.1: Top 10 Leaders: Turnover 2005
  • Table 2.2: Top 10 ranking by value of global bakery & cereals markets, 2005
  • Table 2.3: Top 10 ranking by growth of global bakery & cereals markets, 2005
  • Table 2.4: Top 10 ranking by value of global chilled food markets, 2005
  • Table 2.5: Top 10 ranking by growth of global chilled food markets, 2005
  • Table 2.6: Top 10 ranking by value of global confectionery markets, 2005
  • Table 2.7: Top 10 ranking by growth of global confectionery markets, 2005
  • Table 2.8: Top 10 ranking by value of global dairy markets, 2005
  • Table 2.9: Top 10 ranking by growth of global dairy markets, 2005
  • Table 2.10: Top 10 ranking by value of global savory snacks markets, 2005
  • Table 2.11: Top 10 ranking by growth of global savory snacks markets, 2005
  • Table 3.12: Cadbury Schweppes financial performance 2002-2005
  • Table 3.13: Cadbury Schweppes business segment analysis 2002-2005
  • Table 3.14: Cadbury Schweppes' market shares in the Americas, (%), 2004
  • Table 3.15: Cadbury Schweppes' market shares in the Asia Pacific, (%), 2004
  • Table 3.16: Cadbury Schweppes' market shares in the Middle East and Africa, (%), 2004
  • Table 3.17: Cadbury Schweppes' market shares in the Eastern Europe, (%), 2004
  • Table 3.18: Cadbury Schweppes' market shares in Western Europe, (%), 2004
  • Table 4.19: Danone financial performance 2002 - 2005
  • Table 4.20: Danone food business performance 2002-2005
  • Table 4.21: Danone market shares in the Americas, (%), 2004
  • Table 4.22: Danone market shares in Asia-Pacific, (%), 2004
  • Table 4.23: Danone market shares in Middle East and Africa, (%), 2004
  • Table 4.24: Danone market shares in Eastern Europe, (%), 2004
  • Table 4.25: Danone market shares in Western Europe, (%), 2004
  • Table 4.26: Danone market shares in Western Europe, (%), 2004, cont.
  • Table 5.27: General Mills financial performance 2002-2005
  • Table 5.28: General Mills performance by division 2003 - 2005
  • Table 5.29: General Mills market shares in the Americas, (%), 2004
  • Table 5.30: General Mills market shares in Asia-Pacific, (%), 2004
  • Table 5.31: General Mills market shares in the Middle East and Africa, (%), 2004
  • Table 5.32: General Mills market shares in Eastern Europe, (%), 2004
  • Table 5.33: General Mills market shares in Western Europe, (%), 2004
  • Table 6.34: Heinz financial performance 2003-2005
  • Table 6.35: Heinz divisional performance 2003-2005
  • Table 6.36: Heinz market shares in the Americas, (%), 2004
  • Table 6.37: Heinz market shares in Asia-Pacific, (%), 2004
  • Table 6.38: Heinz market shares in the Middle East and Africa, (%), 2004
  • Table 6.39: Heinz market shares in Eastern Europe, (%), 2004
  • Table 6.40: Heinz market shares in Western Europe, (%), 2004
  • Table 6.41: Heinz market shares in Western Europe, (%), 2004, cont.
  • Table 7.42: Kellogg's financial performance 2002-2005
  • Table 7.43: Kellogg's divisional performance 2002-2005
  • Table 7.44: Kellogg market shares in the Americas, (%), 2004
  • Table 7.45: Kellogg market shares in Asia-Pacific, (%), 2004
  • Table 7.46: Kellogg market shares in the Middle East and Africa, (%), 2004
  • Table 7.47: Kellogg market shares in Eastern Europe, (%), 2004
  • Table 7.48: Kellogg market shares in the Western Europe, (%), 2004
  • Table 8.49: Kraft financial performance 2002-2005
  • Table 8.50: Kraft divisional performance 2003-2005
  • Table 8.51: Kraft market shares in the Americas, (%), 2004
  • Table 8.52: Kraft market shares in Asia-Pacific, (%), 2004
  • Table 8.53: Kraft market shares in Asia-Pacific, (%), 2004, cont.
  • Table 8.54: Kraft market shares in the Middle East and Africa, (%), 2004
  • Table 8.55: Kraft market shares in Eastern Europe, (%), 2004
  • Table 8.56: Kraft market shares in Western Europe, (%), 2004
  • Table 8.57: Kraft market shares in Western Europe, (%), 2004, cont.
  • Table 9.58: Mars market shares in the Americas, (%), 2004
  • Table 9.59: Mars market shares in the Asia-Pacific, (%), 2004
  • Table 9.60: Mars market shares in the Asia-Pacific, (%), 2004, cont.
  • Table 9.61: Mars market shares in Middle East and Africa, (%), 2004
  • Table 9.62: Mars market shares in Eastern Europe, (%), 2004
  • Table 9.63: Mars market shares in Western Europe, (%), 2004
  • Table 9.64: Mars market shares in Western Europe, (%), 2004, cont.
  • Table 10.65: Nestl financial performance 2002-2005
  • Table 10.66: Nestl Divisional Performance 2002-2005
  • Table 10.67: Nestl Sales by geographical areas 2004-2005
  • Table 10.68: Nestl market shares in the Americas, (%), 2004
  • Table 10.69: Nestl market shares in the Asia-Pacific, (%), 2004
  • Table 10.70: Nestl market shares in the Asia-Pacific, (%), 2004, cont.
  • Table 10.71: Nestl market shares in the Middle East and Africa, (%), 2004
  • Table 10.72: Nestl market shares in Eastern Europe, (%), 2004
  • Table 10.73: Nestl market shares in Western Europe, (%), 2004
  • Table 10.74: Nestl market shares in Western Europe, (%), 2004, cont.
  • Table 10.75: Nestl market shares in Western Europe, (%), 2004, cont.
  • Table 11.76: PepsiCo financial performance 2002-2005
  • Table 11.77: PepsiCo Divisional Performance 2002-2005
  • Table 11.78: PepsiCo market shares in the Americas, (%), 2004
  • Table 11.79: PepsiCo market shares in Asia-Pacific, (%), 2004
  • Table 11.80: PepsiCo market shares in Eastern Europe, (%), 2004
  • Table 11.81: PepsiCo market shares in Western Europe, (%), 2004
  • Table 12.82: Unilever financial performance 2002-2005
  • Table 12.83: Unilever food divisional performance 2002-2005
  • Table 12.84: Unilever market shares in the Americas, (%), 2004
  • Table 12.85: Unilever market shares in Asia-Pacific, (%), 2004
  • Table 12.86: Unilever market shares in Asia-Pacific, (%), 2004, cont.
  • Table 12.87: Unilever market shares in Middle East and Africa, (%), 2004
  • Table 12.88: Unilever market shares in Middle East and Africa, (%), 2004, cont.
  • Table 12.89: Unilever market shares in Eastern Europe, (%), 2004
  • Table 12.90: Unilever market shares in Eastern Europe, (%), 2004, cont.
  • Table 12.91: Unilever market shares in Western Europe, (%), 2004
  • Table 12.92: Unilever market shares in Western Europe, (%), 2004, cont.
  • Table 12.93: Unilever market shares in Western Europe, (%), 2004, cont.
  • Table 14.94: Organic ranges of the top 10 global food leaders