Weight Watchers case study

Marketing Diet Food And Drink To Young And Middle Aged Women

Publication Date	July 2005
Publisher	Datamonitor
Product Type	Report
Pages	14
ISBN Number	not applicable
Product Code	DAT00239

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£160.00
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Summary

Introduction

This report on Weight Watchers forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

What Is This Report About?
Introduction
Case Study
- Weight Watcher's brand publicized by website
- Communicating directly with the target audience through a unique channel
- Potential for other manufacturers to launch diet products
Conclusions
Research Methodology
Related Research
List of Figures
- Figure 1: Weight Watchers' website logo
- Figure 2: Example products from the Weight Watchers food range
- Figure 3: Weight Watchers magazine
- Figure 4: Nutritional information shown at the front of a Weight Watchers' product