Chocolate Challenges

Chocolate Challenges - Emerging Markets and Fair Trade Opportunities for Manufacturers provides a succinct overview of the chocolate industry today and reviews two of the major challenges that leading manufacturers are facing.

This brief discusses the key themes of:

Consumer opinion: In established markets, premium product sales are growing and there is an interest in the health-related aspects of chocolate. Also as the voice-of-the-consumer becomes ever more important, chocolate manufacturers will need to address the ethical aspects of the business in the wake of negative media concerning cocoa production.

Emerging Markets: There is massive potential in the emerging market for chocolate in China and India where chocolate competes with traditional confectionery products. Although affluence is driving demand for chocolate, product lines must appeal to local tastes.

This informative brief is exclusive to Report Buyer and throws light on:

• Factors operating in emerging markets like India and China,
• Major market players and strategic tie ups,
• Overviews of research results linking chocolate with health benefits,
• The gearing up of the fair-trade brigade,
• The growth beyond price of fair-trade chocolate products.

Companies Mentioned in the report:

• Barry Callebaut
• Cadbury
• Ferrero
• Godrej Beverages and Foods
• Golden Monkey
• Hersheys
• Le Conte
• Lotte
• Mars Inc.
• Nestlé
• Shenfeng