Nestle and Cadbury case study: adapting to the growing demand for dark chocolate

Introduction

This report on Cadbury and Nestl forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on dark chocolate, whose sales are on the rise after alleged health benefits were revealed. As consumers demand ever-healthier lifestyles, its popularity is forecast to soar over the next few years

Reasons to Purchase

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market

• Datamonitor View
• Catalyst
• Summary
• Analysis
  • Dark Chocolate Enjoys A Modern Renaissance
  • The Alleged Health Benefits Of Dark Chocolate Give Sales A Boost
  • Confectionery Companies Are Adept At Meeting New Health Demands By Launching Dark Chocolate Products
  • Nestl Aims To Muscle In On The Dark Chocolate Market
  • Variations Of Established Brands Have Been Used To Spearhead The Dark Chocolate Drive
  • Nestl's New Dark Chocolate Ranges Signal The Company's More General Drive Into Healthier Foods
  • Cadbury's Seeks To Maintain And Grow Its Dark Chocolate Market Share
  • Cadbury's Hopes Dark Chocolate Will Help It Recover From The Financial Impact Of Its Product Recall
  • The Acquisition Of Green & Black's Strengthens Cadbury's Dark Chocolate Portfolio
• Appendix
  • Case Study Series
  • Methodology
  • Secondary Sources
  • Further Reading
  • Ask The Analyst
• List Of Figures
  • Figure 1: Recent Dark Chocolate Bar Launches Include Kitkat Fine Dark Bar, Flake Dark And Cocoavia
  • Figure 2: Cadbury's Bournville Has Been Launched Under A New Sub-Brand, Which Was Promoted Using Light-Hearted Research