Confectionery in Nigeria to 2012

This databook provides key data and information on the confectionery market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on four categories: sugar confectionery, gum, chocolate and cereal bars
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
• Category level company and brand share as well as distribution share information for 2006 and 2007
• Review of the top two companies within the confectionery market, including company overview, key facts and business description

Highlights

The market for confectionery in Nigeria increased at a compound annual growth rate of 5.9% between 2002 and 2007.

The sugar confectionery category led the confectionery market in Nigeria, accounting for a share of 50.4%.

The leading players in Nigerian confectionery market include Cadbury Schweppes plc, Wm. Wrigley Jr. Company and Nestle S.A.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the confectionery market in Nigeria
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements