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Consumer Trends in the Confectionery Market in the UK
2011

  • Publication Date:January 2012
  • Publisher:Canadean
  • Product Type: Report
  • Pages:75

Consumer Trends in the Confectionery Market in the UK 2011

Synopsis

This report provides the results for the Confectionery market in the UK from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Confectionery market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Confectionery market in the UK they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

  • The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.
  • Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Chocolate market, Gum market, and Sugar Confectionery market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
  • 1 Introduction
    • 1.1 What is this Report About?
    • 1.2 Definitions
      • 1.2.1 Consumer Trends
      • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
      • 1.2.3 End Consumers
      • 1.2.4 Volume Units and Aggregations
      • 1.2.5 Exchange Rates
      • 1.2.6 Population Profiles (for interpretation of tables and charts)
    • 1.3 Methodology
      • 1.3.1 Introduction
      • 1.3.2 Large scale, international, program of online consumer surveys
      • 1.3.3 Nationally Representative results (age, gender)
      • 1.3.4 Parents answered on their children's behalf
      • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
      • 1.3.6 Integrated with industry calling and secondary research
  • 2 Consumer Segmentation, Group Value and Trend Influence
    • 2.1 Cohort Groups and Sugar Confectionery Market Value
      • 2.1.1 Age Groups
      • 2.1.2 Gender Groups
      • 2.1.3 Location Groups
      • 2.1.4 Education Achieved Groups
      • 2.1.5 Wealth Groups
      • 2.1.6 Busy Lives Groups
    • 2.2 Cohort Groups and Market Value by Category
      • 2.2.1 Chocolate
      • 2.2.2 Gum
      • 2.2.3 Sugar Confectionery
    • 2.3 Behavioural Trends and Market Value
      • 2.3.1 Chocolate
      • 2.3.2 Gum
      • 2.3.3 Sugar Confectionery
  • 3 Consumption Analysis
    • 3.1 Consumption Frequencies by Age and Gender
      • 3.1.1 Chocolate
      • 3.1.2 Gum
      • 3.1.3 Sugar Confectionery
    • 3.2 Consumer Profiles by Product Category
      • 3.2.1 Chocolate
      • 3.2.2 Gum
      • 3.2.3 Sugar Confectionery
  • 4 Brand vs. Private Label Choices
    • 4.1 Brand vs. Private Label Volume Share
      • 4.1.1 By Category
    • 4.2 Sugar Confectionery Brand Choice and Private Label Shares
      • 4.2.1 Chocolate
      • 4.2.2 Gum
      • 4.2.3 Sugar Confectionery
  • 5 The Share of Consumers influenced by Trends
    • 5.1 Trend Drivers of Consumers' Product Choices
      • 5.1.1 Overall Sugar Confectionery
      • 5.1.2 Chocolate
      • 5.1.3 Gum
      • 5.1.4 Sugar Confectionery
  • 6 Consumption Impact: Market Valuation
    • 6.1 Sugar Confectionery Value Impact of Consumer Consumption Behavior
      • 6.1.1 Market Value by Category
      • 6.1.2 Market Volume by Category
    • 6.2 Sugar Confectionery Value Analysis by Category
      • 6.2.1 Share by Category
      • 6.2.2 Expenditure per Capita by Category
      • 6.2.3 Expenditure per Household by Category
    • 6.3 Sugar Confectionery Volume Impact of Consumer Behavior Trends
      • 6.3.1 Share Growth by Category
      • 6.3.2 Consumption per Capita by Category
      • 6.3.3 Consumption per Household by Category
  • 7 Retailer Choice, Switching and Category Share
    • 7.1 Retailer Volume Share
      • 7.1.1 Retailer Volume Share in Sugar Confectionery
    • 7.2 Retailer Volume Share by Category
      • 7.2.1 Retail Share by Volume - Chocolate
      • 7.2.2 Retail Share by Volume - Gum
      • 7.2.3 Retail Share by Volume - Sugar Confectionery
    • 7.3 Levels of Retailer Switching in the Last Six Months
      • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
      • 7.3.2 Aldi Switching analysis
      • 7.3.3 Asda Switching analysis
      • 7.3.4 Co-Op/Somerfield Switching analysis
      • 7.3.5 Iceland Switching analysis
      • 7.3.6 Lidl Switching analysis
      • 7.3.7 M&S Switching analysis
      • 7.3.8 Morrisons Switching analysis
      • 7.3.9 Sainsbury's Switching analysis
      • 7.3.10 Tesco Switching analysis
      • 7.3.11 Other Switching analysis
    • 7.4 Profiles of End-Consumers of Sugar Confectionery, by Retailer Used
      • 7.4.1 Aldi
      • 7.4.2 Asda
      • 7.4.3 Co-Op/Somerfield
      • 7.4.4 Iceland
      • 7.4.5 Lidl
      • 7.4.6 M&S
      • 7.4.7 Morrisons
      • 7.4.8 Sainsbury's
      • 7.4.9 Tesco
      • 7.4.10 Waitrose
      • 7.4.11 Other
  • 8 8.1 About Canadean
    • 8.2 Disclaimer
  • List of Tables
    • Table 1: Volume Units for the Sugar Confectionary Market
    • Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011
    • Table 3: Population Profiles
    • Table 4: United Kingdom Sugar Confectionery Value Share (%), by Age Groups, 2011
    • Table 5: United Kingdom Sugar Confectionery Value Share (%), by Gender, 2011
    • Table 6: United Kingdom Sugar Confectionery Value Share (%), by Urban and Rural Dwellers, 2011
    • Table 7: United Kingdom Sugar Confectionery Value Share (%) by Education Level Achieved Groups, 2011
    • Table 8: United Kingdom Sugar Confectionery Value Share (%) by Wealth Groups, 2011
    • Table 9: United Kingdom Sugar Confectionery Value Share (%) by Busy Lives Groups, 2011
    • Table 10: United Kingdom Chocolate Consumer Group Share (% market value), 2011
    • Table 11: United Kingdom Gum Consumer Group Share (% market value), 2011
    • Table 12: United Kingdom Sugar Confectionery Consumer Group Share (% market value), 2011
    • Table 13: United Kingdom Total Chocolate Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
    • Table 14: United Kingdom Total Gum Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
    • Table 15: United Kingdom Total Sugar Confectionery Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
    • Table 16: United Kingdom Chocolate Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
    • Table 17: United Kingdom Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Table 18: United Kingdom Gum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
    • Table 19: United Kingdom Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Table 20: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
    • Table 21: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Table 22: United Kingdom Chocolate Consumer Profiles (% consumers by sub-group), 2011
    • Table 23: United Kingdom Gum Consumer Profiles (% consumers by sub-group), 2011
    • Table 24: United Kingdom Sugar Confectionery Consumer Profiles (% consumers by sub-group), 2011
    • Table 25: United Kingdom Sugar Confectionery Private Label Penetration (% Vol), by Category, 2011
    • Table 26: United Kingdom Chocolate Brand Share by Volume (% Vol), 2011
    • Table 27: United Kingdom Gum Brand Share by Volume (% Vol), 2011
    • Table 28: United Kingdom Sugar Confectionery Brand Share by Volume (% Vol), 2011
    • Table 29: United Kingdom, Overall Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
    • Table 30: United Kingdom, Chocolate: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
    • Table 31: United Kingdom, Gum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
    • Table 32: United Kingdom, Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
    • Table 33: United Kingdom Sugar Confectionery Market Value (Pound Sterling million), by Category, 2011
    • Table 34: United Kingdom Sugar Confectionery Market Value (US$ million), by Category, 2011
    • Table 35: United Kingdom Sugar Confectionery Market Volume (Kg m), by Category, 2011
    • Table 36: United Kingdom Sugar Confectionery Market Share (US$ million), by Category, 2011
    • Table 37: United Kingdom Sugar Confectionery Expenditure Per Capita (Pound Sterling), by Category, 2011
    • Table 38: United Kingdom Sugar Confectionery Expenditure Per Capita (US$), by Category, 2011
    • Table 39: United Kingdom Sugar Confectionery Expenditure Per Household (Pound Sterling), by Category
    • Table 40: United Kingdom Sugar Confectionery Expenditure Per Household (US$), by Category
    • Table 41: United Kingdom Sugar Confectionery Market Volume Share (Kg m), by Category, 2011
    • Table 42: United Kingdom Sugar Confectionery Consumption Per Capita (Kilograms per head), by Category, 2011
    • Table 43: United Kingdom Sugar Confectionery Consumption Per Household (Kilograms per household), by Category, 2011
    • Table 44: United Kingdom Sugar Confectionery Retailer Share by Volume (Kg m), 2011
    • Table 45: United Kingdom Chocolate Retailer Share by Volume (Kg m), 2011
    • Table 46: United Kingdom Gum Retailer Share by Volume (Kg m), 2011
    • Table 47: United Kingdom Sugar Confectionery Retailer Share by Volume (Kg m), 2011
    • Table 48: United Kingdom: Switchers to Aldi for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 49: United Kingdom: Switchers From Aldi for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 50: United Kingdom: Switchers to Asda for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 51: United Kingdom: Switchers From Asda for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 52: United Kingdom: Switchers to Co-Op/Somerfield for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 53: United Kingdom: Switchers From Co-Op/Somerfield for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 54: United Kingdom: Switchers to Iceland for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 55: United Kingdom: Switchers to Lidl for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 56: United Kingdom: Switchers From Lidl for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 57: United Kingdom: Switchers to M&S for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 58: United Kingdom: Switchers From M&S for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 59: United Kingdom: Switchers to Morrisons for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 60: United Kingdom: Switchers From Morrisons for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 61: United Kingdom: Switchers to Sainsbury's for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 62: United Kingdom: Switchers From Sainsbury's for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 63: United Kingdom: Switchers to Tesco for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 64: United Kingdom: Switchers From Tesco for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 65: United Kingdom: Switchers to Other for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 66: United Kingdom: Switchers From Other for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
    • Table 67: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011
    • Table 68: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Asda (% by Subgroup), 2011
    • Table 69: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup), 2011
    • Table 70: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Iceland (% by Subgroup), 2011
    • Table 71: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Lidl (% by Subgroup), 2011
    • Table 72: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From M&S (% by Subgroup), 2011
    • Table 73: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup), 2011
    • Table 74: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup), 2011
    • Table 75: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Tesco (% by Subgroup), 2011
    • Table 76: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup), 2011
    • Table 77: United Kingdom: Profile of Sugar Confectionery Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011
  • List of Figures
    • Figure 1: Consumer Panel Report Methodology
    • Figure 2: United Kingdom Sugar Confectionery Value Share (%), by Age Groups, 2011
    • Figure 3: United Kingdom Sugar Confectionery Value Share (%), by Gender, 2011
    • Figure 4: United Kingdom Sugar Confectionery Value Share (%), by Urban and Rural Dwellers, 2011
    • Figure 5: United Kingdom Sugar Confectionery Value Share (%) by Education Level Achieved Groups, 2011
    • Figure 6: United Kingdom Sugar Confectionery Value Share (%) by Wealth Groups, 2011
    • Figure 7: United Kingdom Sugar Confectionery Value Share (%) by Busy Lives Groups, 2011
    • Figure 8: United Kingdom Chocolate Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
    • Figure 9: United Kingdom Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Figure 10: United Kingdom Gum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
    • Figure 11: United Kingdom Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Figure 12: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
    • Figure 13: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Figure 14: United Kingdom Sugar Confectionery Private Label Penetration (% Vol), by Category, 2011
    • Figure 15: United Kingdom Sugar Confectionery Market Share (US$ million), by Category, 2011
    • Figure 16: United Kingdom Sugar Confectionery Expenditure Per Capita (US$), by Category, 2011
    • Figure 17: United Kingdom Sugar Confectionery Expenditure Per Household (US$), by Category
    • Figure 18: United Kingdom Sugar Confectionery Retailer Share by Volume (Kg m), 2011
    • Figure 19: United Kingdom Chocolate Retailer Share by Volume (Kg m), 2011
    • Figure 20: United Kingdom Gum Retailer Share by Volume (Kg m), 2011
    • Figure 21: United Kingdom Sugar Confectionery Retailer Share by Volume (Kg m), 2011
    • Figure 22: United Kingdom: People Who Have Switched Retailer for Their Sugar Confectionery Purchases in the Last Six Months (Thousands), 2011
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