Gum in Taiwan

Gum in Taiwan

Demand for chewing gum remained saturated in Taiwan during 2011 and 2012. Nevertheless, the launch of innovative products and the use of new ingredients helped to stimulate sales in the category during 2012. The rise of the health and wellness trend in Taiwan resulted in higher numbers of consumers purchasing sugar free gum during 2012. Moreover, the use of media marketing campaigns helped the leading companies in gum to introduce and promote their new flavours.

Euromonitor International's Gum in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

• GUM IN TAIWAN
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 1 Sales of Gum by Category: Volume 2007-2012
    • Table 2 Sales of Gum by Category: Value 2007-2012
    • Table 3 Sales of Gum by Category: % Volume Growth 2007-2012
    • Table 4 Sales of Gum by Category: % Value Growth 2007-2012
    • Table 5 Leading Flavours for Gum 2007-2012
    • Table 6 Gum Company Shares 2008-2012
    • Table 7 Gum Brand Shares 2009-2012
    • Table 8 Sales of Gum by Distribution Format: % Analysis 2007-2012
    • Table 9 Forecast Sales of Gum by Category: Volume 2012-2017
    • Table 10 Forecast Sales of Gum by Category: Value 2012-2017
    • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
    • Table 12 Forecast Sales of Gum by Category: % Value Growth 2012-2017
  • Executive Summary
  • Innovations in New Products Stimulate Demand
  • Trends in Convenience Stores Offer Various Results
  • Smaller Sized Packaged Food Suits Changing Demographic
  • Domestic Manufacturers Lead Sales for Most Categories
  • New Developments Will Drive Value Growth Over Forecast Period
  • Key Trends and Developments
  • the Increase in Prices of Oil and Electricity Increase Costs
  • Demographics and Urbanisation Stimulated New Product Types
  • Certification Is Key To Gaining Consumer Assurance
  • Private Label From Convenience Stores Proves Popular
  • Associations and Government Play Important Roles in Protecting Consumers
  • Foodservice - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
    • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
    • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
    • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Impulse and Indulgence Products - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
    • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
    • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
    • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
    • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
    • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
    • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
    • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
    • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
    • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
  • Meal Solutions - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
    • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
    • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
    • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
    • Table 31 Company Shares of Meal Solutions 2008-2012
    • Table 32 Brand Shares of Meal Solutions 2009-2012
    • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
    • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
    • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
    • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
  • Nutrition/staples - Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
    • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
    • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
    • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
    • Table 41 Company Shares of Nutrition/Staples 2008-2012
    • Table 42 Brand Shares of Nutrition/Staples 2009-2012
    • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
    • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
    • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
    • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
  • Market Data
    • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
    • Table 48 Sales of Packaged Food by Category: Value 2007-2012
    • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
    • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
    • Table 51 GBO Shares of Packaged Food 2008-2012
    • Table 52 NBO Shares of Packaged Food 2008-2012
    • Table 53 NBO Brand Shares of Packaged Food 2009-2012
    • Table 54 Penetration of Private Label by Category 2007-2012
    • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
    • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
    • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
    • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
    • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
    • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Sources
• Summary 1 Research Sources