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Branded foods in Brazil forecasts to 2013

  • Publication Date:July 2008
  • Publisher:Just Food
  • Product Type: Report
  • Pages:46

Branded foods in Brazil forecasts to 2013

This report from just-food is part of a brand new series considering five countries known as the 'BRICM' economies - Brazil, Russia, India, China and Mexico - from the perspective of the branded/packaged food industry. The five countries are regarded by numerous industry and economic analysts as the ultimate destination for manufacturers and retailers prepared to invest now in order to reap the rewards once the countries 'come of age'.

The food sector within Brazil is growing at a fast rate due to domestic companies increasing their marketing and NPD power in the face of competition from foreign players with experience in branded foods. Along with the other BRICM economies, Brazil has a massive untapped potential for the development of a profitable consumer packaged goods market.
This report analyses this expanding market, providing an insight into market trends and considering the best-practice strategies employed by leading multinational and domestic manufacturers. Consisting of over 13,000 words of analysis and commentary, and 17 data tables covering investment potential, market values and more, the report also includes:

  • An introduction to the Brazilian food and drinks market
  • Detailed analysis of the grocery retail market in Brazil
  • A breakdown of categories including analysis of bakery and cereals, confectionary, dairy and savoury snacks
  • Trend analysis with forecasts to 2013

Report coverage:

Chapter one - Introduction

After looking at the aims and objectives of the report, as well as its methodology and author, we provide an introductory overview of the BRICM markets, including each country's market investment potential, population size and growth 2002-2007, gross domestic product growth and packaged food market value.

Chapter two - The Brazilian food and drink market

The Brazilian food and drinks market is increasing in sales value each year, driven by rising disposable income and greater economic, political and social stability. This chapter looks at the Brazilian market in more depth, including company spend, investment in NPD, consumer groups and industry competition. We also list the leading sectors by value in 2007 and provide packaged food market value forecasts 2008-2013.

Chapter three - The grocery market in Brazil

Brazil is a rapidly developing market growing at exceptional rates and offering substantial opportunities for domestic and foreign retailers, with much of the country still underdeveloped and untouched by global retail brands. This section provides market value sales forecasts 2006-2013 for the overall retail market in Brazil and the grocery retail specifically. We also focus on Brazil's major retailers in light of the 'retail gold rush' that has happened over the past three years.

Chapter four - Category analysis - major players

The analysis of the market continues, with data including market values of the Brazil packaged food by selected category (for 2001-2007 and 2008-2013) along with the respective % growth and market share. We then look more closely at each product category in turn, namely bakery and cereals, confectionery, dairy and savoury snacks, including the major players and latest market trends.


Chapter five - Domestic company focus

Brazilian food and drink manufacturers are feeling confident amid a strong national currency and growing consumer confidence. In the global market, high food commodity prices and growing interest in Brazilian produce are fuelling expansion by domestic producers out of Brazil and into the global market. This chapter looks at the impact on producers, exporters, distributors, manufacturers around the world, and the export value of Brazilian food 2001-2007. A full company profile with SWOT analysis is provided for Sadia, the number one company in Brazil in the poultry and pork processed foods categories, and a primary food exporter to more than 100 countries.

Chapter six - Trends analysis

Purchasing habits, food culture and shopping patterns vary within each country, particularly for more developing/emerging markets, where rural regions still dominate. Trends reviewed in this chapter include premiumisation, convenience and packaging, heath and wellness and government investment. We conclude the report with future trend forecasts for this market.

  • Chapter 1 Introduction
    • Aims and objectives of the report
    • Report methodology
    • The BRICM market
    • BRICM food industry ranking
    • Population size and growth
    • Gross domestic product growth
    • Packaged food market value
  • Chapter 2 The Brazilian food and drinks market
    • Future forecast
  • Chapter 3 The grocery retail market in Brazil
    • Introduction
    • Major retailers in Brazil
  • Chapter 4 Category analysis major players
    • Bakery and cereals
    • Confectionery
    • Dairy
    • Savoury snacks
  • Chapter 5 Domestic company focus
    • Introduction
    • Sadia company profile and SWOT analysis
    • Financial overview
    • Background
    • Best-practice strategy analysis
    • International growth plan
    • Recent M&A activity
    • International expansion
    • Acquisition of Big Foods
    • SWOT analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
    • Perdigo company profile and SWOT analysis
    • Financial overview
    • Best-practice strategy analysis
    • International growth plan
    • Recent M&A activity
    • SWOT analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Chapter 6 Trends analysis
    • Introduction
    • Premiumisation
    • Convenience and packaging
    • Case study
    • Health and wellness
    • Trans fats ban
    • Functional foods
    • Government investment
    • Low and light
    • Future trend forecasts
  • List of figures
    • Figure 1: Brazils packaged food market share by value, 2007 (%)
    • Figure 2: Instant Gel Schoko replaces up to 30% of the fat in chocolate without changing the products characteristics
    • Figure 3: Siol launched its tomato range in flexible packaging for convenience and to add value versus traditional tin and glass jar packaging
  • List of tables
    • Table 1: BRICM packaged food market investment potential ranking
    • Table 2: Population size of each BRICM country, 2002-2007 (000s)
    • Table 3: Real GDP growth of each BRICM country, 2003-2007 (%)
    • Table 4: Packaged food market values of each BRICM country, 2002-2007 (US$m and %)
    • Table 5: Brazilian packaged food market value forecasts, 2008-2013 (US$bn and %)
    • Table 6: Brazil overall retail market value sales forecasts, 2006-2013 (US$bn and %)
    • Table 7: Brazil grocery retail sales value forecast, 2006-2013 (US$bn and %)
    • Table 8: Brazil packaged food market value and selected categories market value, 2001-2007 (US$m and %)
    • Table 9: Brazil packaged food market value by selected categories, 2008-2013 (US$m and %)
    • Table 10: World beef production, 2007-2008 (000 tonnes and %)
    • Table 11: Brazilian food and drink export value, 2001-2007 (US$bn and %)
    • Table 12: Sadia financial overview, 2003-2007 (BRLm and %)
    • Table 13: Sadia production volumes overview, 2003-2007 (000 tonnes and %)
    • Table 14: Sadia export revenue share by region, 2007 (%)
    • Table 15: Perdigo financial overview, 2003-2007 (BRLm and %)
    • Table 16: Perdigo export market share, 2006-2007 (%)
    • Table 17: Perdigo production volumes overview, 2006-2007
    • Table 18: Brazil and global functional food market by value 2006-2013 (US$bn and %)
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