Brazil Food & Drink Report Q1 2008

Publication Date	December 2007
Publisher	Business Monitor
Product Type	Report
Pages	76
ISBN Number	1749-2602
Product Code	BMI00383

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Summary

One food production sector that has over recent years benefited from the recovering Brazilian economy and rising disposable incomes, at least in some parts of the country, is the ice cream sector. According to data published by the Association of Brazilian Ice Cream Processors (ABIS), per-capita ice cream consumption reached 2.71 litres in 2006, with total sales of US$1.3bn, a y-o-y increase of 25%, and overall sales of 507mn litres. These figures do, however, exclude the large informal ice cream sector.

According to ABIS the sector consists of around 10,000 predominantly small and medium-sized companies. Multinationals, including Nestl and Unilever have, however, over recent years strengthened their presence in the market, partly through the acquisition of local operators. Today, they are the sector leaders and, together, are estimated to account for close to 70% of sales. Ranked third is General Mills, which markets the premium Haagen-Dazs brand, followed by La Basque Alimentos Ltda, and Sadia SA. Smaller producers are aiming to achieve greater penetration in the premium segment in order to further increase sales and gain market share.

While sales have been growing strongly over recent years, domestic production has increased only slowly, with imported brands having significantly gained in importance. Their consumption does, however, remain largely restricted to wealthier Brazilian consumers as they are priced at a significant premium compared to local brands. According to information published by the Foreign Trade Secretariat (SECEX), the majority of imports, around 44%, come from France, followed by Chile and the US, with shares of around 24% and 14% respectively. The sector also features a large number of low cost informal producers, whose market share is estimated as high as 60% by ABIA.

Around 70% of production is sold between September and February, with chocolate, strawberry, vanilla, neapolitan, grape, coconut, lemon, pineapple, cream and chocolate chip the most popular flavours according to ABIS. The Association furthermore states that Brazilian consumers currently consider ice cream to be a snack and reward, rather than a food product, and ABIS aims to change this perception, stressing the product's nutritious benefits, to further increase sales. In order to improve quality standards, the ISO 22000/2006 seal was implemented. The majority of ice cream, around 80% of total sales, is sold in the south and southeast of the country, where consumers tend to be more affluent.

Similar to other processed food sectors, the ice cream sector is expected to continue its strong growth over coming years, with an increasing number of Brazilian consumers able to afford more up-market brands, should the economy continue to perform well.

Content

Business Environment
Regional Food & Drink Business Environment Ratings
Brazil's Food & Drink Business Environment Rating
SWOT Analyses
Mass Grocery Retail
Brazil Mass Grocery Retail Industry SWOT
Food and Drink
Brazil Food And Drink Industry SWOT
Macroeconomic Outlook
Retail
Regional Overview: Environmental Retailing In Latin Americ
Industry Forecast Scenario
Industry Developments
Market Overview
Food And Drink
Regional Overview: Confectionery in Latin America
Industry Forecast Scenario
Food
Agriculture
Drink
Industry Developments
Food
Drink
Market Overview
Agriculture
Food
Drink
Tobacco
Industry Forecast Scenario
Industry Developments
Market Overview
Competitive Landscape
Key Players
Mass Grocery Retail
Food and Drink
Regional Company Case Studies
Food: Grupo Bimbo in Latin America
Food: Bunge Ltd In Latin America
Mass Grocery Retail: Falabella In Latin America
Company Analysis
Food
Grupo Avipal
Perdigo
Sadia SA
Drink
Embotelladora Andina
AmBev
Mass Grocery Retail
Companhia Brasileira de Distribuio (CBD)
Wal-Mart
Food & Drink Ratings Appendix
Introduction: Revised Methodology
Ratings Overview
Ratings System
Indicators
Limits of Potential Returns
Risks to Realisation of Potential Returns
Weighting
Weighting
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources
List of Tables
- Table: Latin America Food & Drink Business Environment Ratings - Q108
- Table: Brazil - Economic Activity
- Table: Possible Environmental Measures In The Food And Drink Supply Chain
- Table: The Environmental Aspects Of Retailing, Possible Areas Of Activity
- Table: Latin America, Ecological Footprint By Country
- Table: Latin America, Area Under Organic Management By Country, 2006
- Table: Brazil Mass Grocery Retail Value Sales by Format (US$bn) - Historical Data & Forecasts
- Table: Sales Breakdown by Retail Format Type (%) - 2006 & 2016f
- Table: Structure of Brazil's Mass Grocery Retail Market By Estimated Number of Outlets
- Table: Structure of Brazil's Mass Grocery Retail Market Sales by Format (US$bn)
- Table: Average Annual Sales Value by Format (US$mn) - 2006
- Table: Latin America - Estimated Confectionery Sales by Sub-Sector (US$mn)
- Table: Latin American Confectionery Producers Ranked Among the World's 100, 2006
- Table: Brazil Food Consumption Indicators - Historical Data & Forecasts
- Table: Sectoral trade indicators
- Table: Brazil Beverage Sectors - Value/Volume Sales - Historical Data & Forecasts
- Table: Brazil Dairy Industry Data
- Table: Brazil Agricultural Sub-Sector Production Data
- Table: Cigarette Value/Volume Sales - Historical Data & Forecasts
- Table: Key Players in Brazil's Mass Grocery Retail Sector
- Table: Key Players in Brazil's Mass Grocery Retail Sector (cont...)
- Table: Key Players in Brazil's Food and Drink Sector
- Table: Grupo Bimbo - Net Sales 2005 vs. 2006 (US$mn)
- Table: Grupo Bimbo - Divisions
- Table: Grupo Bimbo - Plants & Brands in Latin America
- Table: Bunge Ltd, Net Sales To External Customers By Operating Segment, 2004-2006 (US$mn)
- Table: Bunge Ltd, Latin American Operations
- Table: SACI Falabella - Company Structure
- Table: SACI Falabella - Financial Indicators (US$mn)

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Product features / use

Scope	Expert Insight/Opinion
Level	General Industry Strategies
Data	Detailed Market Forecasts
Profiles	Profiles of Key Companies
Features	Contains SWOT Analysis
Extra Info	Consumer Trends Highlighted