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How Britain Eats!™

Consumer Insight Series - Report 1

Publication Date May 2008
Publisher Allegra Strategies
Product Type Report
Pages 80
ISBN Number not applicable
Product Code ALE00003

Summary

How Britain Eats!TM is a definitive research programme focussing on UK consumers' eating and drinking patterns, food & beverage shopping behaviour and ethical consumerism. Comprising an annual dialogue with more than 6,000 consumers, the programme represents the most in-depth research ever undertaken in this area.

The research uses a combination of face-to-face, telephone and online research methodologies to produce a series of qualitative and quantitative consumer and customer insights.

Key Questions:

  • Who shops where and why?
  • What do consumers think of each of the major supermarket brands and of supermarket choice?
  • How are cooking and eating habits changing at home and why?
  • What do we most like to eat?
  • How often do consumers eat out and how is this changing?
  • How is consumption and purchase behaviour being shaped by healthier eating patterns?
  • Who is looking for what on food labelling?
  • What are consumers' perceptions on the ethical priority areas for food retailers?

Methodology:

Report I involved over 1,200 household telephone interviews with a representative sample of UK consumers.
Interviews were completed February - April 2008.
The results were released in May 2008 and provide a rich source of consumer insight for senior executives and business decision makers across food & beverage manufacturing and supply, food retail and foodservice.

Report Buyer Review

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Content

  • Introduction And Background
    • Research Background
    • Information Sources & Methodology
  • Section 1 Executive Summary
    • Executive Summary Overview
  • Section 2 Food Shopping Patterns
    • Frequency Of Main Food Shopping
    • Frequency Of Top-Up Food Shopping
    • Choice Motivators For Main Food Shopping Destination
    • Average Weekly Household Spend On Groceries
    • Increasing Range Of Stores Visited For Food Shopping
    • Use Of Convenience Outlets
    • Demand For Greater Choice Of Supermarkets
    • Influences On Consumer Choice
    • In-Store Purchase Behaviour
    • Online Shopping For Food And Beverages
    • Inhibitors For Online Food Shopping
  • Section 3 Eating At Home
    • Cooking At Home
    • Ideas For Food In The Home
    • Eating Meals Together
    • Busy Lifestyles
    • Changes To Eating Patterns
    • Openness To New Food Types
    • The Uks Favourite Food Dishes
    • Uks Favourite Food Types
  • Section 4 Eating Out-Of-Home
    • Frequency Of Eating Out Of The Home
    • Household Spend On Eating Out-Of-Home
    • Favoured Out-Of-Home Eating Establishments
    • Factors Influencing Choice Of Eating Out Venue
    • Changes In The Frequency Of Eating Out
  • Section 5 Healthy Eating
    • Perceptions Of Diet Healthiness
    • Healthier Eating Patterns
    • Healthy Eating Priorities
    • Purchases Of Healthy Food Ranges
    • Barriers To Healthier Eating
    • Information On Healthy Eating
    • Food Labelling
    • Alcohol Consumption
    • Binge Drinking
  • Section 6 Ethical Consumerism
    • Ethical Product Purchases
    • Retailer Ethical Priorities
    • Plastic Carrier Bag Issue
    • Ethical Credentials Of Uk Food Retailers
  • Tables
    • Table I.1 Information Sources & Methodology
    • Table 2.1 Choice Motivators For Main Food Shopping Destination, By Leading Supermarket Brand
    • Table 3.1 Main Sources Of Inspiration For Food & Drink In The Home Analysis By Gender
    • Table 3.2 Top 1o Uk Favourite Household Dishes
    • Table 3.3 The Uks Favourite Household Dishes Analysis By Age Group
  • Figures
    • Figure 2.1 Frequency Of Main Food/Grocery Shopping
    • Figure 2.2 Frequency Of Top-Up Food Shopping
    • Figure 2.3 Top Ten Choice Motivators For Main Food Shopping Destination
    • Figure 2.4 Average Weekly Household Spend On Groceries Analysis By Socio-Economic Group
    • Figure 2.5 Average Weekly Household Spend On Groceries Analysis By Number Of Household Members
    • Figure 2.6 Average Weekly Household Spend On Groceries Analysis By Main Food Shopping Store
    • Figure 2.7 Attitudinal Statement: I Visit A Wider Range Of Food Stores Than I Did In The Past Analysis By Age Group
    • Figure 2.8 Attitudinal Statement: I Shop At Different Food Retailers Depending On The Occasion
    • Figure 2.9 Attitudinal Statement: I Often Shop At Convenience Stores To Save Time Even Though I Know It's More Expensive
    • Figure 2.10 Consumer Perceptions Of Supermarket Choice In Local Area Insufficient Supermarket Choice Specific Consumer Perspectives
    • Figure 2.11 Consumer Perceptions Of Supermarket Choice In Local Area Analysis By Socio-Economic Group And Gender
    • Figure 2.12 Main Considerations Influencing What Foods Consumers Buy To Cook At Home
    • Figure 2.13 Sticking To Items On Shopping List When Visiting Supermarkets
    • Figure 2.14 Frequency Of Online Shopping For Food And Beverage Products
    • Figure 2.15 Regularly Shop Online For Food And Beverage Products (At Least Once A Week) Analysis By Age Group
    • Figure 2.16 Regularly Shop Online For Food And Beverage Products (At Least Once A Week) Analysis By Socio-Economic Group And Children In Household
    • Figure 2.17 Main Inhibitors To Shopping On Online For Food And Beverages
    • Figure 3.1 Who Does The Most Coooking At Home? Analysis By Gender
    • Figure 3.2 Main Sources Of Inspiration For Food & Drink In The Home
    • Figure 3.3 Frequency Of Family Household Members Eating Meals Together
    • Figure 3.4 Busy Lifestyles Influence On Eating Patterns
    • Figure 3.5 Changes Of Uk Consumers Eating Habits In Past 3 Years
    • Figure 3.6 Uk Consumers Willingness To Experiment With New Food Types Analysis By Age Group
    • Figure 3.7 Uk Consumers Willingness To Experiment With New Food Types Analysis By Socio-Economic Group
    • Figure 3.8 Uk Household Favourite Dish, By Type Of Food
    • Figure 4.1 Frequency Of Eating Out-Of-Home Number Of Meal Occasions Per Week
    • Figure 4.2 Frequency Of Eating Out-Of-Home Number Of Meal Occasions Per Week Analysis By Age
    • Figure 4.3 Average Weekly Household Spend On Eating Out-Of-Home Analysis By London Vs. Rest Of Uk
    • Figure 4.4 Average Weekly Household Spend On Eating Out-Of-Home Analysis By Socio-Economic Group
    • Figure 4.5 Most Frequently Visited Eating Out Establishment Types
    • Figure 4.6 Main Factors Influencing Uk Consumers Choice Of Eating Out Venue
    • Figure 4.7 Changes In The Frequency Of Eating Out
    • Figure 5.1 Uk Consumer Perceptions Of Their Diet In Relation To Healthy Eating
    • Figure 5.2 Consumer Changes Towards Healthy Eating In Past 12 Months
    • Figure 5.3 Consumer Understanding And Priorities Related To Healthy Eating
    • Figure 5.4 Percentage Of Consumers Frequent Purchasing Of Healthy Eating Ranges
    • Figure 5.5 Uk Consumer Barriers To Healthier Eating
    • Figure 5.6 Main Sources For Information On Healthy Eating
    • Figure 5.7 Reading Of Food Product Labels
    • Figure 5.8 Reading Of Food Product Labels Analysis By Gender And Age Group
    • Figure 5.9 Reading Of Food Product Labels Analysis By Socio-Economic Group
    • Figure 5.10 Product Label Information Typically Read By Uk Consumers
    • Figure 5.11 Consumer Changes In Alcohol Consumption, Last 3 Years
    • Figure 5.12 Consumer Solutions To The Uks Binge Drinking Crisis
    • Figure 6.1 Ethical Product Categories Purchased Regularly
    • Figure 6.2 Consumer Perceptions On Ethical Priority Areas For Uk Food Retailers
    • Figure 6.3 Consumer Attitudes Towards Charging For Plastic Carrier Bags Analysis
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