How Britain Eats!
Consumer Insight Series - Report 1
| Publication Date | May 2008 |
|---|---|
| Publisher | Allegra Strategies |
| Product Type | Report |
| Pages | 80 |
| ISBN Number | not applicable |
| Product Code | ALE00003 |
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Summary
How Britain Eats!TM is a definitive research programme focussing on UK consumers' eating and drinking patterns, food & beverage shopping behaviour and ethical consumerism. Comprising an annual dialogue with more than 6,000 consumers, the programme represents the most in-depth research ever undertaken in this area.
The research uses a combination of face-to-face, telephone and online research methodologies to produce a series of qualitative and quantitative consumer and customer insights.
Key Questions:
- Who shops where and why?
- What do consumers think of each of the major supermarket brands and of supermarket choice?
- How are cooking and eating habits changing at home and why?
- What do we most like to eat?
- How often do consumers eat out and how is this changing?
- How is consumption and purchase behaviour being shaped by healthier eating patterns?
- Who is looking for what on food labelling?
- What are consumers' perceptions on the ethical priority areas for food retailers?
Methodology:
Report I involved over 1,200 household telephone interviews with a representative sample of UK consumers.
Interviews were completed February - April 2008.
The results were released in May 2008 and provide a rich source of consumer insight for senior executives and business decision makers across food & beverage manufacturing and supply, food retail and foodservice.
Report Buyer Review
Content
- Introduction And Background
- Research Background
- Information Sources & Methodology
- Section 1 Executive Summary
- Executive Summary Overview
- Section 2 Food Shopping Patterns
- Frequency Of Main Food Shopping
- Frequency Of Top-Up Food Shopping
- Choice Motivators For Main Food Shopping Destination
- Average Weekly Household Spend On Groceries
- Increasing Range Of Stores Visited For Food Shopping
- Use Of Convenience Outlets
- Demand For Greater Choice Of Supermarkets
- Influences On Consumer Choice
- In-Store Purchase Behaviour
- Online Shopping For Food And Beverages
- Inhibitors For Online Food Shopping
- Section 3 Eating At Home
- Cooking At Home
- Ideas For Food In The Home
- Eating Meals Together
- Busy Lifestyles
- Changes To Eating Patterns
- Openness To New Food Types
- The Uks Favourite Food Dishes
- Uks Favourite Food Types
- Section 4 Eating Out-Of-Home
- Frequency Of Eating Out Of The Home
- Household Spend On Eating Out-Of-Home
- Favoured Out-Of-Home Eating Establishments
- Factors Influencing Choice Of Eating Out Venue
- Changes In The Frequency Of Eating Out
- Section 5 Healthy Eating
- Perceptions Of Diet Healthiness
- Healthier Eating Patterns
- Healthy Eating Priorities
- Purchases Of Healthy Food Ranges
- Barriers To Healthier Eating
- Information On Healthy Eating
- Food Labelling
- Alcohol Consumption
- Binge Drinking
- Section 6 Ethical Consumerism
- Ethical Product Purchases
- Retailer Ethical Priorities
- Plastic Carrier Bag Issue
- Ethical Credentials Of Uk Food Retailers
- Tables
- Table I.1 Information Sources & Methodology
- Table 2.1 Choice Motivators For Main Food Shopping Destination, By Leading Supermarket Brand
- Table 3.1 Main Sources Of Inspiration For Food & Drink In The Home Analysis By Gender
- Table 3.2 Top 1o Uk Favourite Household Dishes
- Table 3.3 The Uks Favourite Household Dishes Analysis By Age Group
- Figures
- Figure 2.1 Frequency Of Main Food/Grocery Shopping
- Figure 2.2 Frequency Of Top-Up Food Shopping
- Figure 2.3 Top Ten Choice Motivators For Main Food Shopping Destination
- Figure 2.4 Average Weekly Household Spend On Groceries Analysis By Socio-Economic Group
- Figure 2.5 Average Weekly Household Spend On Groceries Analysis By Number Of Household Members
- Figure 2.6 Average Weekly Household Spend On Groceries Analysis By Main Food Shopping Store
- Figure 2.7 Attitudinal Statement: I Visit A Wider Range Of Food Stores Than I Did In The Past Analysis By Age Group
- Figure 2.8 Attitudinal Statement: I Shop At Different Food Retailers Depending On The Occasion
- Figure 2.9 Attitudinal Statement: I Often Shop At Convenience Stores To Save Time Even Though I Know It's More Expensive
- Figure 2.10 Consumer Perceptions Of Supermarket Choice In Local Area Insufficient Supermarket Choice Specific Consumer Perspectives
- Figure 2.11 Consumer Perceptions Of Supermarket Choice In Local Area Analysis By Socio-Economic Group And Gender
- Figure 2.12 Main Considerations Influencing What Foods Consumers Buy To Cook At Home
- Figure 2.13 Sticking To Items On Shopping List When Visiting Supermarkets
- Figure 2.14 Frequency Of Online Shopping For Food And Beverage Products
- Figure 2.15 Regularly Shop Online For Food And Beverage Products (At Least Once A Week) Analysis By Age Group
- Figure 2.16 Regularly Shop Online For Food And Beverage Products (At Least Once A Week) Analysis By Socio-Economic Group And Children In Household
- Figure 2.17 Main Inhibitors To Shopping On Online For Food And Beverages
- Figure 3.1 Who Does The Most Coooking At Home? Analysis By Gender
- Figure 3.2 Main Sources Of Inspiration For Food & Drink In The Home
- Figure 3.3 Frequency Of Family Household Members Eating Meals Together
- Figure 3.4 Busy Lifestyles Influence On Eating Patterns
- Figure 3.5 Changes Of Uk Consumers Eating Habits In Past 3 Years
- Figure 3.6 Uk Consumers Willingness To Experiment With New Food Types Analysis By Age Group
- Figure 3.7 Uk Consumers Willingness To Experiment With New Food Types Analysis By Socio-Economic Group
- Figure 3.8 Uk Household Favourite Dish, By Type Of Food
- Figure 4.1 Frequency Of Eating Out-Of-Home Number Of Meal Occasions Per Week
- Figure 4.2 Frequency Of Eating Out-Of-Home Number Of Meal Occasions Per Week Analysis By Age
- Figure 4.3 Average Weekly Household Spend On Eating Out-Of-Home Analysis By London Vs. Rest Of Uk
- Figure 4.4 Average Weekly Household Spend On Eating Out-Of-Home Analysis By Socio-Economic Group
- Figure 4.5 Most Frequently Visited Eating Out Establishment Types
- Figure 4.6 Main Factors Influencing Uk Consumers Choice Of Eating Out Venue
- Figure 4.7 Changes In The Frequency Of Eating Out
- Figure 5.1 Uk Consumer Perceptions Of Their Diet In Relation To Healthy Eating
- Figure 5.2 Consumer Changes Towards Healthy Eating In Past 12 Months
- Figure 5.3 Consumer Understanding And Priorities Related To Healthy Eating
- Figure 5.4 Percentage Of Consumers Frequent Purchasing Of Healthy Eating Ranges
- Figure 5.5 Uk Consumer Barriers To Healthier Eating
- Figure 5.6 Main Sources For Information On Healthy Eating
- Figure 5.7 Reading Of Food Product Labels
- Figure 5.8 Reading Of Food Product Labels Analysis By Gender And Age Group
- Figure 5.9 Reading Of Food Product Labels Analysis By Socio-Economic Group
- Figure 5.10 Product Label Information Typically Read By Uk Consumers
- Figure 5.11 Consumer Changes In Alcohol Consumption, Last 3 Years
- Figure 5.12 Consumer Solutions To The Uks Binge Drinking Crisis
- Figure 6.1 Ethical Product Categories Purchased Regularly
- Figure 6.2 Consumer Perceptions On Ethical Priority Areas For Uk Food Retailers
- Figure 6.3 Consumer Attitudes Towards Charging For Plastic Carrier Bags Analysis
Delivery Details
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