Emerging Trends in the Indian Food and Drinks Market

This free report, published by RNCOS and distributed by Report Buyer, outlines how key changes in Indian society are driving the food and drinks industry, particularly the demand for processed, health, packaged and ready-to-eat food products.

India, with a population of more than one billion, represents one of the largest consumer markets in the world. Additionally, the country enjoys one of the largest and most balanced demographics in terms of age, as more than 50% of the population is below 30 years of age. The tremendous growth in its population of young people is likely to bring about a shift in the Indian food and drinks industry, as young populations drive the demand for processed and health foods.

Due to increasing urbanisation and rising disposable income, the buying power of the new middle class is increasingly being directed towards modern, convenience food products. Higher incomes will result in a change in consumption patterns, and India may see an increasing demand for health, organic, processed and packaged food. A growing population, increasing disposable income and urbanisation are driving 'consumer spend' on food, which grew at a CAGR of over 9% from 2003 to 2007.

The Indian food and drinks market has seen consistent growth, but several obstacles could hamper its prospective growth. For instance, lack of appropriate infrastructure remains the topmost challenge. The Indian distribution system is very fragmented because of the large size of the country, infrastructure constraints (roads, cold storage and electricity) and a large number of retail stores. Transportation facilities and refrigerated warehousing are limited and costly, thus requiring huge capital input for quality warehousing and distribution.

This free, instantly downloadable report contains information on:

• Current market trends visible in the food and drink industry
• Drivers of the market
• Overviews of various segments in the market such as processed food, organic food,snacks, health drinks and wine
• Allied industries like the food service industry.
• Market challenges