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South Korea Food and Drink Report Q2 2008

Publication Date April 2008
Publisher Business Monitor
Product Type Report
Pages 69
ISBN Number 1749-2971
Product Code BMI01823
Price

£425.00
approximately: $750 | €539

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Summary

South Korea continues to top BMI's Asia Pacific Business Environment Ratings, the potential of this not quite developed, yet certainly past emerging food and beverage market, aided by the relative lack of risks associated with investing to realise this potential. The past quarter has seen major industry multinationals, among them UK majors Tesco and Diageo and US giant The Coca-Cola Company (TCCC), reaffirm their commitment to the market, while local firms, such as Nong Shim and Hite also strive to make the most of this unique regional opportunity.

However, as BMI's newly-published Q208 South Korea Food & Drink Report discusses, the country has tipped past that point where it attracts major ground-breaking market entry investments from industry majors - market maturity simply does not warrant them when so many other higher-growth regional investment opportunities are available. Nonetheless, the country continues to encourage further investment from its existing industry players suggesting that strong growth opportunities do exist in the market, provided the investor knows where to look.

One such opportunity is South Korea's alcoholic drinks market. BMI is forecasting value sales growth of 12.7% to US$1.39bn in the industry to 2012. The mature beer market will of course contribute to this and imports of high-value Western lagers are expected to be a particularly strong premium growth opportunity in the medium-term. However, the spirits and wine industries appear more exciting and the opportunity on offer here will explain Diageo's eagerness to return to South Korea this quarter, after it was banned from directly operating in the country in 2007 due to the use of unlicensed distributors. In volume terms, sales of spirits and wine in South Korea are expected to increase by 42.6% and 17.1% respectively to 2012 and yet a value sales growth forecast of an incredible 174% for the wine industry shows just how strong the potential for investment is here.

South Korea's alcoholic drinks market has benefited from a relaxed attitude towards alcohol consumption among both male and female consumers and yet it has likewise benefited - arguably to an even greater extent than other industry sub-sectors - from the country's sustained economic development. GDP growth in South Korea is expected to average a healthy 4.8% annually to 2012, further fuelling the development of added-value and non-essential food and beverage industries. A moderate, but apparent lowering of consumer confidence throughout 2007 does appear to have held into 2008 and this does pose a slight risk to food and beverage sales growth. Likewise, food price inflation will have a cautionary impact on consumer purchasing decisions.

However, confidence is not expected to drop further and the opportunity to pursue sales growth at the premium end of the food and beverage industries will remain an inviting prospect.

Content

  • Executive Summary
  • Business Environment
  • Regional Food & Drink Business Environment Ratings
  • South Korea's Food & Drink Business Environment Rating
  • SWOT Analysis
  • Mass Grocery Retail
  • South Korea Mass Grocery Retail Industry SWOT
  • Food and Drink
  • South Korea Food And Drink Industry SWOT
  • Macroeconomic Outlook
  • Retail
  • Industry Forecast Scenario
  • Grocery Retail Sales by Format - Historical Data & Forecasts
  • Industry Developments
  • Market Overview
  • Structure of South Korea's Mass Grocery Retail Market by Estimated Number of Outlets
  • Structure of South Korea's Mass Grocery Retail Market - Sales Value by Format (US$bn)
  • Average Sales per Outlet by Format (US$mn), 2007
  • Food And Drink
  • Regional Overview: Confectionery in the Asia Pacific region
  • Industry Forecast Scenario
  • Food
  • Drink
  • Industry Developments
  • Agriculture
  • Food
  • Drink
  • Market Overview
  • Agriculture
  • Food
  • Drink
  • Tobacco
  • Industry Forecast Scenario
  • Industry Developments
  • Market Overview
  • Competitive Landscape
  • Key Players
  • Mass Grocery Retail
  • Food and Drink
  • Key Players in South Korea's Food & Drink Sector
  • Regional Company Case Studies
  • Food: Unilever In The Asia Pacific Region
  • Drink: San Miguel Corporation In The Asia Pacific Region
  • Company Analysis
  • Mass Grocery Retail
  • Lotte Shopping
  • Samsung Tesco Homeplus
  • Food
  • Maeil Dairy Industry
  • Nong Shim Co Ltd
  • Drink
  • Hite Brewery
  • Oriental Brewery
  • Food & Drink Ratings Introduction: Revised Methodology
  • Ratings Overview
  • Ratings System
  • Indicators
  • Limits of Potential Returns
  • Risks to Realisation of Potential Returns
  • Weighting
  • Weighting
  • BMI Forecast Modelling
  • How We Generate Our Industry Forecasts
  • Retail Industry
  • Sources
  • List of Tables
    • Table: Asia Pacific Food & Drink Ratings - Q208
    • Table: South Korea's Global Food & Drink Business Environment Ratings Peer Group
    • Table: South Korea - Economic Activity
    • Table: South Korea MGR Indicators - Sales Value by Format (US$bn) - Historical Data & Forecasts
    • Table: Leading Global Chocolate Manufacturers
    • Table: Leading Confectionery Companies in the Asia Pacific Region
    • Table: Food Consumption Indicators - Historical Data & Forecasts
    • Table: Value/Volume Sales of Selected Food Sub-Sectors - Historical Data & Forecasts
    • Table: Food, Drink & Tobacco Sectoral Trade (US$mn)
    • Table: South Korea Beverage Sub-Sectors - Value Sales - Historical Data & Forecasts
    • Table: South Korea Agricultural Sub-Sector Production
    • Table: South Korea Organic Agricultural Data
    • Table: South Korea Dairy Industry Data (tonnes, unless
    • Table: Cigarette Value/Volume Sales - Historical Data & Forecasts
    • Table: Key Players in South Korea's Mass Grocery Retail Sector
    • Table: Key Players in South Korea's Mass Grocery Retail Sector (continued...)
    • Table: Per Capita Food Consumption in Selected Asia Pacific Markets (US$)
    • Table: San Miguel Corporation In The Asia Pacific Region
    • Table: San Miguel Corporation Revenue And Earnings Growth By Operating Division, Q107 (%)
    • Table: San Miguel Corporation - Sales By Market (US$mn)
    • Table: San Miguel Corporation - Key Historical Data
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Product features / use
Scope Expert Insight/Opinion yes
Level General Industry Strategies yes
Data Detailed Market Forecasts yes
Profiles Profiles of Key Companies yes
Features Contains SWOT Analysis yes
Extra Info Consumer Trends Highlighted yes

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