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2013 Milk & Dairy Beverages in the U.S.

  • Publication Date:December 2013
  • Publisher:Beverage Marketing
  • Product Type: Report
  • Pages:266
  • ISBN:1931189

2013 Milk & Dairy Beverages in the U.S.

THE WHOLE (AND SKIM) STORY.
This report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. It analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing and health matters and addresses packaging and distribution. It also covers flavored dairy-based shelf-stable beverages, yogurt drinks and creamers. New for 2013: Now includes a chapter on the organic segment.
1. THE U.S. MILK MARKET
The National Fluid Milk Market
• Overview
• Per Capita Consumption
• Compound Annual Growth
• Seasons
• Production
The Regional Fluid Milk Markets
• Consumption
• Production
Exhibits
• U.S. Fluid Milk Market Volume, Weight and Growth 1975 - 2013
• U.S. Fluid Milk Market Per Capita Consumption 1975 - 2013
• U.S. Fluid Milk Market Compound Annual Growth 1980 - 2013
• U.S. Fluid Milk Market Quarterly Volume Shares 2002 - 2012
• U.S. Fluid Milk Market Production per Cow 1960 - 2012
• U.S. Fluid Milk Market Consumption by Region 2007 - 2012
• U.S. Fluid Milk Market Share of Consumption by Region 2007 - 2012
• U.S. Fluid Milk Market Change in Consumption by Region 2008 - 2012
• U.S. Fluid Milk Market Share of Production by Region 2009 - 2012

2. THE U.S. MILK MARKET BY FAT CONTENT
Milk Market by Milk Fat Types
• Overview
• Volume and Growth
Other Fluid Milk Categories
• Overview
• Lactose-Free Milk
• rBGH-Free Milk
• Buttermilk
Exhibits
• U.S. Fluid Milk Market Volume by Milk Fat Type 1975 - 2013
• U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 - 2013
• U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 - 2013

3. THE U.S. MILK MARKET BY FLAVORS
The Flavored Milk Market
• Overview
• The Flavors
• Flavored Milk Brands
Exhibits
• U.S. White vs. Flavored Milk Market Volume and Share 1996 - 2013
• U.S. Flavored Fluid Milk Market Volume by Flavor 2008 - 2013
• U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2008 - 2013
• U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2009 - 2013
• U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2008 - 2012

4. LEADING DAIRIES
The Top Dairy Companies
• Overview
• Dean Foods
• Schreiber Foods Inc.
• Land O' Lakes
• Kraft Foods
• Dairy Farmers of America
• Prairie Farms Dairy
Leading Fluid Milk Processors
• Overview
• Dean Foods
• Kroger Dairy Division
• H.P. Hood
• Borden Dairy Company
Exhibits
• Leading Dairy Processors Estimated Wholesale Dollar Sales 2007 - 2012
• Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2007 - 2012
• Leading Fluid Milk Companies Estimated Share of Sales 2007 - 2012

5. THE LEADING MILK BRANDS AND PRIVATE LABEL
Branded vs. Private Label Milk
• Overview
• Fluid Milk Brands
• Brands by Fat Content
Exhibits
• U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2008 - 2012
• U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2008 - 2012
• U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2009 - 2012
• U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2008 - 2012
• U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2008 - 2012
• U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2009 - 2012
• Refrigerated Whole Milk Brands Estimated Dollar Share 2007 - 2012
• Refrigerated Non-/Low-Fat Milk Brands Estimated Dollar Share 2007 - 2012

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
Milk Distribution
• Overview
• Volume by Distribution Channel
Exhibits
• U.S. Fluid Milk Market Volume by Distribution Channel 2007 - 2012
• U.S. Fluid Milk Market Share of Volume by Distribution Channel 2007 - 2012
• U.S. Fluid Milk Market Change in Volume by Distribution Channel 2008 - 2012

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
Milk Packaging
• Volume by Package Type
• Volume by Package Size
Exhibits
• U.S. Fluid Milk Market Volume by Package Type 2007 - 2012
• U.S. Fluid Milk Market Share of Volume by Package Type 2007 - 2012
• U.S. Fluid Milk Market Change in Volume by Package Type 2008 - 2012
• U.S. Fluid Milk Market Volume by Package Size 2007 - 2012
• U.S. Fluid Milk Market Share of Volume by Package Size 2007 - 2012
• U.S. Fluid Milk Market Change in Volume by Package Size 2008 - 2012

8. U.S. MILK PRICING
Milk Pricing
• Overview
• Wholesale and Retail Prices
• Federal Milk Order Prices
Exhibits
• U.S. Fluid Milk Market Wholesale and Retail Sales 1988 - 2012
• U.S. Fluid Milk Market Average Price per Gallon by Retail Outlet 2008 - 2012
• U.S. Fluid Milk Market Federal Order Minimum Prices 1980 - 2013 YTD

9. U.S. MILK ADVERTISING EXPENDITURES
Milk Advertising
• Overview
• Leading Advertisers
• Advertising Spending by Media
Exhibits
• U.S. Fluid Milk Market Expenditures by Leading Advertisers 2008 - 2012
• U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2008 - 2012
• U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2008 - 2012
• U.S. Fluid Milk Market Advertising Expenditures by Media 2007 - 2012
• U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2007 - 2012
• U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2008 - 2012

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER
Demographics of the Milk Consumer
• Overview
• Milk Consumption by Age
• Milk Consumption by Gender
• Type of Milk Consumed
Exhibits
• U.S. Milk Consumption by Age Penetration by Usage 2012
• U.S. Milk Consumption by Age Share of Volume 2012
• U.S. Milk Consumption by Age Ounces Consumed 2012
• U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2012
• Type of Milk Consumed by Age by Flavor 2012
• Type of Milk Consumed by Age by Fat Level 2012

11. DAIRY-BASED SHELF-STABLE BEVERAGES
Value-Added, Shelf-Stable Milk Products
• Overview
• Leading Brands
Exhibits
• Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2007 - 2012
• Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2007 - 2012
• Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2008 - 2012

12. THE U.S. YOGURT DRINK MARKET
Yogurt Drinks
• Overview
• Leading Brands
Exhibits
• U.S. Yogurt Drink Market Estimated Volume and Growth 2007 - 2012
• U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 - 2012
• U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2008 - 2012

13. THE U.S. NON-DAIRY CREAMER MARKET
Non-Dairy Creamers
• Overview
• Leading Brands
Exhibits
• U.S. Non-Dairy Creamer Market Estimated Volume and Growth 2007 - 2012
• U.S. Non-Dairy Creamer Market Estimated Retail Dollars and Growth 2007 - 2012
• U.S. Non-Dairy Creamer Market Share of Estimated Volume by Brand 2008 - 2012

14. THE U.S. ORGANIC MILK MARKET
Organic Milk
• Overview
• Leading Brands
Exhibits
• U.S. Organic Milk Market Estimated Volume and Growth 2002 - 2012
• U.S. Organic Milk Market Per Capita Consumption 2002 - 2012

15. THE PROJECTED U.S. MILK MARKET
The Projected National Fluid Milk Market
• Overview
• Volume by Segment
• Demographic Factors
Exhibits
• Projected U.S. Fluid Milk Market Estimated Gallonage and Growth 1992 - 2017
• Projected U.S. Fluid Milk Market Per Capita Consumption 1992 - 2017
• Projected U.S. Fluid Milk Market Compound Annual Growth 1980 - 2017
• Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 - 2017
• Projected U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1992 - 2017
• Projected U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1993 - 2017

Appendix
MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS
Description, Options and Requirements
+44 20 8816 8548

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