Milk in Italy

Publication Date	April 2008
Publisher	Datamonitor
Product Type	Report
Pages	27
ISBN Number	not applicable
Product Code	DAT02221

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£125.00
approximately: $221 | €159

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Summary

Datamonitor's Milk in Italy industry profile is an essential resource for top-level data and analysis covering the milk industry. It includes detailed data on market size and segmentation plus textual and graphical analysis of the key trends and competitive landscape leading companies and demographic information.

Scope

Contains an executive summary and data on value volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards
Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size measured by both value and volume
Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Market shares are covered by manufacturer and/or brand
Also features market breakdown by distribution channel

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The milk market consists of concentrated milk fresh liquid milk long-life liquid milk and powdered milk. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report Europe comprises Belgium the Czech Republic Denmark France Germany Hungary Italy Netherlands Norway Poland Russia Spain Sweden and the UK.

Content

Executive Summary
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Segmentation I
Chapter 4 Market Segmentation Ii
Chapter 5 Market Share
Chapter 6 Five Forces Analysis
- 6.1 Summary
- 6.2 Buyer Power
- 6.3 Supplier Power
- 6.4 New Entrants
- 6.5 Substitutes
- 6.6 Rivalry
Chapter 7 Leading Companies
- 7.1 Parmalat Spa
- 7.2 Granarolo S.P.A
- 7.3 Cirio Polenghi
Chapter 8 Distribution
Chapter 9 Market Forecasts
- 9.1 Market Value Forecast
Chapter 10 Demographics
Chapter 11 Appendix
- 11.1 Methodology
- 11.2 Industry Associations
- 11.3 Related Datamonitor Research
List of Tables
- Table 1: Italy Milk Market Value: $ Million, 2003-2007
- Table 2: Italy Milk Market Segmentation I: % Share, by Value, 2007
- Table 3: Italy Milk Market Segmentation Ii: % Share, by Value, 2007
- Table 4: Italy Milk Market Share: % Share, by Value, 2007
- Table 5: Key Facts: Parmalat Spa
- Table 6: Key Facts: Granarolo S.P.A
- Table 7: Key Facts: Cirio Polenghi
- Table 8: Italy Milk Distribution: % Share, by Value, 2007
- Table 9: Italy Milk Market Value Forecast: $ Million, 2007-2012
- Table 10: Italy Size of Population (Million) , 2003-2007
- Table 11: Italy Gdp (Constant 2000 Prices, $ Billion), 2003-2007
- Table 12: Italy Inflation, 2003-2007
- Table 13: Italy Exchange Rate, 2003