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Research Report on Market of Infants Formula Milk Powder in China

  • Publication Date:August 2011
  • Publisher:BOABC
  • Product Type: Report
  • Pages:100

Research Report on Market of Infants Formula Milk Powder in China

Research Background

In terms of the current dairy products with large commercial scale and profitability, infant formula milk powder is undoubted focus and hotpoint of industrial competition. According to the preliminary estimation of BOABC, currently the sale gross profit margin of foreign-funded infant formula milk powder brands represented by Mead Johnson and Dumex has reached 60%, and that of domestic infant formula milk powder brands represented by Yili, Beingmate, Shengyuan and Yashili has also reached 40-60%, which far exceeds 25% average gross profit margin of the entire dairy production industry, and attracts a large number of milk processing enterprises to turn to produce infant formula products, meanwhile, the capital outside the industry also saw the tremendous profits of the product, and has made strong capital penetration to the product. In recent years, infant formula milk powder companies have got listed in and outside China, and have obtained a wealth of capital, so they have made the formula milk powder to become one of the products with the highest investment value.

At present, the entire market size of China's infant formula milk powder is almost $50 billion, there are a hundred of production and processing enterprises with business license issued by the state, the whole market is obviously divided into high end and mid & low end, brand concentration is higher in the markets with different grades. With the increasing monitoring efforts of Chinese government on the whole dairy processing industry including infant formula milk powder companies, the brand concentration of infant formula milk powder market is expected to continue to increase.

This report carries on a comprehensive and detailed analysis by six aspects including China's supply of raw material milk and milk-based raw materials, China's related policies on infant formula milk powder industry, China's infant formula milk powder market, major competitors and respective market shares of China's infant formula milk powder market, China's development trend of infant formula milk powder, and threats and opportunities that infant formula milk powder market are facing. The data in this report includes the relevant official data of China, the data provided by dairy enterprises, data from terminal market research institutions as well as those that BOABC accumulated through years of cooperation with the industry. The data is authoritative, objective and forward-looking.

BOABC is a domestic well-known professional agricultural consulting company, and has strong R & D strength and excellent market research team, over the years, it has provided services for Chinese relevant government departments, international organizations, multinational companies, domestic well-known companies, boasting a good reputation. BOABC has attached great importance to China's dairy industry development, its main R & D personnel are the members of the related dairy policy "think tank" of the Chinese government, have a deep understanding on the China's whole industrial chain of dairy industry, and have maintained a good relationship with Dairy Association of China, China Dairy Industry Association and local related associations, also have a good cooperative relationship with domestic well-known dairy companies (such as Yili, Mengniu, Bright and Sanyuan, etc.) and foreign-funded companies (Pfizer/Wyeth, Dumex, Mead Johnson, etc.). The report shall provide valuable reference for domestic and foreign dairy enterprises, raw materials and ingredients suppliers infant formula milk powder, equipment suppliers, investment and financing institutions to understand, know and research Chinese infant formula milk powder market, and expand Chinese infant formula milk powder market.

  • 1. Supply Analysis of China's Raw Milk and Milk-base Raw Materials
    • 1.1 China's Raw Milk Production Analysis
      • 1.1.1 Dairy Cattle Inventory
      • 1.1.2 Milk Output
      • 1.1.3 Milk Resource Distribution
      • 1.1.4 Raw Milk Price
      • 1.1.5 Development Object of Dairy Industry
    • 1.2 China Dairy Processing Analysis
      • 1.2.1 Dairy Products Classification
      • 1.2.2 Dairy Products Composition
      • 1.2.3 The Production of Liquid Milk
      • 1.2.4 The Production of Milk Powder
      • 1.2.5 The Production of Other Dry Dairy Products
      • 1.2.6 China Dairy Industry Policy
      • 1.2.7 Capacity Forecast of China Dairy Industry in Next Five Years
    • 1.3 Import Analysis of China Milk-base Raw Materials
      • 1.3.1 Overview
      • 1.3.2 Skim Milk Powder
      • 1.3.3 Whole Milk Powder
      • 1.3.4 Whey Powder and Demineralized Whey Powder
      • 1.3.5 Lactoalbumin and Whey Protein Concentrate
      • 1.3.6 Milk Sugar
      • 1.3.7 Milk Fat
    • 1.4 Import Analysis of Original Infant Formula Food
  • 2. Analysis of Infant Formula Milk Powder Industrial Policies in China
    • 2.1 China's Standards on Infant Formula Milk Powder
      • 2.1.1 Three Compulsory Standards
      • 2.1.2 Amendments to National Standards of Infant Formula Milk Powder
    • 2.2 Related Industrial Regulations for Infant Formula Milk Powder in China
      • 2.2.1 "Dairy Products Quality Safety Regulations"
      • 2.2.2 "Administrative Methods on Sales of Breast Milk Substitutes"
      • 2.2.3 Infants Formula Milk Production License System
    • 2.3 Supervision of the Infant Milk Powder Industry in China
      • 2.3.1 China Infant Formula Quality and Safety Sectioning Management
      • 2.3.2 China Consumer Association to Supervise the Breast Milk Substitutes Market
    • 2.4 New National Food Safety Standards for Infant Formula Milk Powder in China
      • 2.4.1 Background of the Issuing of New National Safety Standards
      • 2.4.2 Main Contents of New National Dairy Safety Standards
      • 2.4.3 Impact of New National Safety Standards on Chinese Infant Formula Powder Market and the Tendency
  • 3. Analysis of Infant Formula Milk Powder Market in China
    • 3.1 Introduction to Infant Formula Milk Powder Market in China
      • 3.1.1 Analysis of Market Consumption Characteristics of Infant Formula Milk Powder
      • 3.1.2 Production and Layout of Infant/young Child's Milk Powder
      • 3.1.3 Market Capacity and Distribution of Infant Formula Milk Powder
      • 3.1.4 Market Growth Speed of Infant Formula Milk Powder
    • 3.2 Marketing Analysis of China's Infant Formula Milk Powder
      • 3.2.1 Marketing Channel of Infant Formula Milk Powder
      • 3.2.2 Promotion Model of Infant Formula Milk Powder
      • 3.2.3 Comparative Analysis of Different Marketing Models
    • 3.3 Market Price Analysis of China's Infant Formula Milk Powder
      • 3.3.1 Market Price Summarization of China's Infant Milk Power
      • 3.3.2 Infant Milk Power Price Comparative Analysis of Domestic and International Brands
    • 3.4 Analysis of Different Infant Formula Milk Powder Markets in China
      • 3.4.1 I Phase I Infant Formula Milk Powder (for 0-6-month-old infants)
      • 3.4.2 Phase II Infant Formula Milk Powder (For 7-12 months)
      • 3.4.3 Phase III Infant Formula Milk Powder (for 1-3 years-old children)
      • 3.4.4 Infant Formula Rice Cereal
    • 3.5 Consumption Demand Potential Analysis of Infant Formula Milk Powder Market in China
      • 3.5.1 Analysis of Consumption Demand Status of Infant Formula Milk Powder
      • 3.5.2 Analysis of Consumption Demand Potential of Infant Formula Milk Powder
  • 4. Analysis on Main Competitors (TOP10) of Infant Formula Milk Powder of China
    • 4.1 Chinese infant formula milk powder producing enterprises and regional distribution
    • 4.2 Market shares of infant formula milk powder brands and the change features
    • 4.3 Main competitor analysis
      • 4.3.1 Inner Mongolia Yili Industrial Group Co., Ltd
      • 4.3.2 Zhejiang Beingmate Technology Industry & Trade Co., Ltd
      • 4.3.3 Heilongjiang Feihe Dairy Co., Ltd
      • 4.3.4 Shengyuan Nutritional Food Co., Ltd
      • 4.3.5 Guangdong Yashili Group CO.,LTD
      • 4.3.6 Ausnutria Dairy (Hunan) Company Ltd
      • 4.3.7 Dumex Baby Food Co. Ltd
      • 4.3.8 Mead Johnson Nutrition (China) Co.Ltd
      • 4.3.9 Wyeth Nutritional Co., Ltd
      • 4.3.10 Nestle (China) Co., Ltd
  • 5. Development Trend of Chinese Infant Formula Milk Powder
    • 5.1 Technical content of products
    • 5.2 Price
    • 5.3 Market brand concentration
    • 5.4 Market structure
    • 5.5 Enterprise competition mode
  • 6. Analysis on Threats and Opportunities of Chinese Infant Formula Milk Powder Industry
  • 6. 1 Analysis on substitution of Chinese breast-milk to infant formula milk powder
      • 6.1.1 Breast-milk value analysis
      • 6.1.2 Analysis on reasons for more and more choices for infant formula milk powder
    • 6.2 Opportunities for Infants' Milk Powder Industry in China
    • Affix1: List of General Situation of 38 Infant Milk Powder Producing Enterprises,
    • Affix 2: List of Infant Formula Manufacturing Enterprises, by March 31,
  • List of Tables
    • Table 1.1 List of 66 new national dairy safety standards
    • Table 1.2 Sensory Index
    • Table 1.3 Physical and Chemical Index
    • Table 1.4 Microbial Limit
    • Table 1.5 Sensory Requirements
    • Table 1.6 Physical and Chemical Index
    • Table 1.7 Microbial Limit
    • Table 1.8 Sensory Requirements
    • Table 1.9 Physical and Chemical Index
    • Table 1.10 Microbial Limit
    • Table 1.11 Sensory Requirement
    • Table 1.12 Indexes for protein, fat and carbohydrate
    • Table 1.13 Vitamin Index
    • Table 1.14 Mineral Index
    • Table 1.15 Optional Components Index
    • Table 1.16 Other Indexes
    • Table 1.17 Contaminant limit (calculated based on powdery products)
    • Table 1.18 Mycotoxin limit (based on powdery products)
    • Table 1.19 Microbial Limit
    • Table 1.20 Urease Activity Index
    • Table 1.21 Sensory Requirements
    • Table 1.22 Protein, Fat and Carbohydrate Indexes
    • Table 1.23 Vitamin Index
    • Table 1.24 Mineral Index
    • Table 1.25 Optional Components
    • Table 1.26 Other Indexes
    • Table 1.27 Contaminant limit (calculated based on powdery products)
    • Table 1.28 Mycotoxin Limit (based on powdery products)
    • Table 1.29 Microbial Limit
    • Table 1.30 Urease Activity Index
    • Table 1.31 Sensory Requirements
    • Table 1.32 Basic Nutrition Index
    • Table 1.33 Optional Nutrition Constituent Indexes
    • Table 1.34 Limit for Carbohydrate Addition
    • Table 1.35 Other Indexes
    • Table 1.35 Contaminant Limit
    • Table 1.37 Mycotoxin Limit
    • Table 1.38 Microbial Limit
    • Table 1.39 Urease Activity Index
    • Table 2.1 Urban Market Infant Milk Powder Capacity in China's Different Provinces and Regions,
    • Table 2.2 Comparison of Infant Formula Milk Powder Marketing Channel Composition of Some Famous Brand Enterprises,
    • Table 2.3 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase I, First Half of
    • Table 2.4 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase II, First Half of
    • Table 2.5 Retail Terminal Market (Supermarket) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase III, First Half of
    • Table 2.6 Retail Terminal Market (Supermarket) Price Comparison of Well-known Domestic and Intl' Brands of Infant Formula Rice Cereal Phase I, II and III, First Half of
    • Table 2.7 Infant Formula Milk Powder Consumption Level Per Capita of China's Urban and Rural Residents,
    • Table 3.1 Regional distribution of Chinese certified infant formula milk powder producing enterprises after the Melamine Event in July
    • Table 3.2 Registration Reference on Yili Group
    • Table 3.3 Top 10 Leading Shareholders & Stock Distribution of Yili Group
    • Table 3.4 Consolidated statement of profits of Yili Group in
    • Table 3.5 Purchase scale and purchase price of raw material milk of Yili Group,
    • Table 3.6 Main product list of Yili Group
    • Table3.7 Output list of main products of Yili Group,
    • Table 3.8 Related infant formula milk powder production equipment list of Yili Group
    • Table 3.9 Registration Reference on Beingmate
    • Table 3.10 Shareholders and share ratio list of Zhejiang Beingmate Technology Industry & Trade Co., Ltd
    • Table 3.11 Financial situation list of infant formula food processing enterprises of Beingmate Group,
    • Table 3.12 Beingmate Infant/young Child Formula Milk Powder Related Production
    • Table3.13 Registration Reference on Feihe Dairy
    • Table3.14 Shareholders and Proportion of Shares of Feihe Dairy
    • Table 3.15 Purchase scale and purchase price of raw material milk of Feihe Dairy,
    • Table 3.16, Products of Feihe Dairy
    • Table 3.17 Main product output list of Feihe Dairy,
    • Table 3.18 Financial situation list of Feihe Dairy,
    • Table 3.19 Registration materials of Qingdao Shengyuan Dairy Co., Ltd
    • Table3.20 Stockholders & Share Distribution of Synutra Dairy
    • Table 3.21 Main financial indexes of Shengyuan Nutritional Food Co., Ltd,
    • Table 3.22 Raw Milk Procurement Scale and Prices of Synutra Dairy,
    • Table 3.23 Main product list of Shengyuan Dairy
    • Table 3.24 Main product output of Shengyuan Dairy,
    • Table 3.25 Related infant formula milk powder production equipment list of Shengyuan Dairy
    • Table 3.26 Registration materials of Yashili
    • Table 3.27 Shareholders and share ratio list of Yashili
    • Table 3.28 Financial situation list of Yashili,
    • Table 3.29 Main product list of Yashili
    • Table 3.30 Main product output list of Yashili,
    • Table 3.31 Financial situation list of Ausnutria Dairy (Hunan),
    • Table 3.32 Main product list of Ausnutria Dairy
    • Table 3.33 Main product output list of Ausnutria Dairy,
    • Table 3.34 Registration materials of Dumex Baby Food Co. Ltd
    • Table 3.35 Shareholders and share ratio list of Dumex Baby Food Co. Ltd
    • Table 3.36 Financial situation list of Dumex,
    • Table 3.37 Product output list of Dumex Baby Food Co. Ltd,
    • Table 3.38 Dumex's Technological Dissemination and Product Promotion in China
    • Table 3.39 Financial situation list of Mead Johnson,
    • Table 3.40 Product output list of Mead Johnson Nutrition (China) Company ,
    • Table 3.41 Financial situation list of Wyeth,
    • Table 3.42 Product output list of Shanghai Wyeth Nutritional Co.,Ltd,
    • Table 3.43 Financial situation list of Nestle,
    • Table 3.44 Main product output list of Nestle (China) Co., Ltd ,
    • Table 4.1 Feeding of infants in different months
    • Table 4.2 Percentage of Interviewees Heard of the International Code of Marketing of Breast Milk Substitutes( short for "Code") or the Administrative Methods on Sales of Breast Milk Substitutes (short for "Methods")
    • Table 4.3 Percentage of Interviewees Understanding of the International Code of Marketing of Breast Milk Substitutes( short for "Code") or the Administrative Methods on Sales of Breast Milk Substitutes (short for "Methods")
    • Table 4.4 Use of Breast-milk Substitutes of infants in parturition and in hospital
  • List of Figures
    • Figure ures & Tables Content
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