Japanese Product Innovation Series

Yogurt Market Report - Revitalizing The Market Becomes Paramount

Publication Date	July 2008
Publisher	Datamonitor
Product Type	Report
Pages	15
ISBN Number	not applicable
Product Code	DAT12971

Price

£160.00
approximately: $238 | €188

PDF

PRINT £210 ($312 | €247)

Order above formats by FAX

Summary

Introduction

A regular round up of yogurt market development and product launches from Japan.

Scope

Major manufacturers face pressure from private label products while competition intensified and substitute products competed for consumer spending.
Average consumer expenditure on yogurt has shown a consecutive decline since 2005.
The focus of product development has shifted in the past decade; good taste profiles and functional feature are expected to be the emphasis of market.
Meiji Dairies has the most market share in 2007 and is the clear leader in the market.

Highlights

The production of yogurt in Japan has shown a general upward trend since the 1990s, but the production in 2007 declined 0.33% and 1.03% compared with 2006 in terms of volume and value respectively. A Japanese household spent an average of JPY 7,951 on yogurt products in 2007, which is also a decline compared with 2006.

Competition from private label products has forced branded products to drop their price, also competition from substitute products including lactic acid bacteria drinks, vegetable juice and desserts test the positioning of yogurt products in the market place.

Soft / fruit type yogurt continued to gain market share while the plain type declined in 2007. Meiji Dairies and Morinaga Milk Industry are the clear leaders in the market, accounting for more than half of market share in 2007.

Reasons to Purchase

This brief covers analysis of the yogurt product market in Japan in 2007, including production, sales, competition and consumer expenditure.
It contains trends of product development, including types of products and popular products in 2007 and forecasts of 2008.
It also covers key product developments from leading manufacturers.

Content

Datamonitor View
Catalyst
Summary
Analysis
The Market Declined While Competition Intensified And Substitute Products Competed For Consumer Spending
Both Value And Volume Revealed A Slight Decline In 2007 After Growth In 2006
Average Consumer Expenditure On Yogurt Has Shown A Consecutive Decline Since 2005
Expenditure On Yogurt Does Not Show Significant Seasonality
Competition From Private Label Products Has Forced Branded Products To Drop Their Price
Competition From Substitute Products Test The Positioning Of Yogurt Products In The Market Place
Yogurts Face A Direct Challenge From Lactic Acid Bacteria Drinks On The Positioning Of Supporting Gut Health
Vegetable Juice Competes With Yogurt Through Its Healthy Product Positioning
Dessert Products Compete For Store Display And Shelf Space
The Types Of Yogurt Products Being Sold And The Focus Of New Product Development Has Shifted In The Past Decade
Soft / Fruit Type Yogurt Continued To Gain Market Share While The Plain Type Declined In 2007
The Way Forward: Focus On The Direction Of New Product Development
Good Taste Profiles And Functional Features Are Expected To Be The Key Emphasis
Single Portion Size And Convenience Are Key Points In Packaging
Major Companies In The Market: Meiji Dairies Had More Than A 35% Market Share In 2007
Meiji Dairies And Morinaga Milk Industry Are The Clear Leaders In The Market
Key Product Developments From Major Manufacturers
Appendix
- Definitions
- New Health Checkup System In Japan
- Foshu System
- Further Reading
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer
- Table 1: Annual Household Expenditure On Yogurt Products By Region
- Table 2: Household Expenditure On Yogurt By Region
- Table 3: Foshu Approval To Yogurt Products And Lactic Acid Bacteria Drink Products
- Table 4: Production Of Yogurt And Vegetable Juice
- Table 5: Trends In Sales Of Yogurt By Type (Jpy Million)
- Table 6: Annual Sales Of Yogurt By Market Leaders (Jpy Million)
List Of Figures
- Figure 1: Trends In Annual Production Of Yogurt
- Figure 2: Trends In Annual Production Of Yogurt Products From The Dairy Industry And Other Industries
- Figure 3: Annual Household Expenditure On Yogurt And Lactic Acid Bacteria Drink
- Figure 4: Key Products - Lactic Acid Bacteria Drinks
- Figure 5: Trends In Sales Of Yogurt By Type (Market Share %)
- Figure 6: Key Product Development From Meiji Dairies
- Figure 7: Key Product Development From Morinaga Milk Industry
- Figure 8: Key Product Development From Nippon Milk Community
- Figure 9: Key Product Development From Other Major Manufacturers