CHILDWISE Special Report - Children's Attitudes to Diet and Health 2004

Publication Date	August 2004
Publisher	Childwise
Product Type	Report
Pages	38
ISBN Number	not applicable
Product Code	CDW00018

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Summary

What do children today eat? Do they eat as unhealthily as reported in the press? Do they themselves believe they eat healthily?

Parents want to ensure that their kids eat healthily and kids can see the benefits, too, but the real world gets in the way - too little time, competing priorities, and a simplistic view of what constitutes healthy eating.

This report is based on qualitative research with mums and kids across Great Britain, supported by data on awareness and attitudes to health and diet from the ChildWise Monitor.

Content

1. INTRODUCTION
- 1.1 The Healthy Eating Debate
- 1.2 The Role of this Report
2. SUMMARY & CONCLUSIONS
3. RESEARCH FINDINGS
- 3.1 FAMILY EATING AND FEEDING A FAMILY
Parents position
Family eating patterns
The Role of Child Targeted Foods
Different eating occasions and control
- 3.2 CHILDRENS EATING AND TASTE PREFERENCES
  - What kids eat
  - Lunchtime choices
  - Factors which drive childrens choice of foods
  - Factors that put children off particular foods
  - Variety and desire to try new things
- 3.3 CHILDRENS UNDERSTANDING OF HEALTHY EATING
  - A Healthy Diet
  - Less Healthy Foods
  - Childrens motivations for healthy eating
  - Understanding the rules
  - Energy
  - Weight and body image
  - Tooth decay
  - Putting it into practice
  - Labelling
- 3.4 CASE STUDIES
  - Dairylea Lunchables Pitta Pouches
  - Kelloggs Fruit Winders
  - McDonalds Fruit Bag
  - Tesco Kids Chicken Nuggets and Chips
- 3.5 IMPLICATIONS AND OPPORTUNITIES
  - Across the age groups
  - A researchers concerns
APPENDIX I RESEARCH METHODOLOGY
APPENDIX II FURTHER INFORMATION
APPENDIX III ABOUT ChildWise