Five Key Trends in Kids' Nutrition 2007

Publication Date	December 2006
Publisher	New Nutrition Business
Product Type	Report
Pages	33
ISBN Number	not applicable
Product Code	NNB00003

Price

£55.00
approximately: $95 | €70

PDF immediate delivery

Order above formats by FAX

Summary

In a world in which health is becoming a standard for the entire food and beverage industry, one of the current challenges (and a fecund opportunity) lies in the kids' nutrition market. This report points companies towards some very clear and practical strategic directions for their kids' food and beverage developments, production and marketing. The five key trends in kids' nutrition for 2007 are:

Key Trend 1: Free-from and natural is the future of kids' food
Key Trend 2: Healthy snacking - the boundaries between health, convenience and indulgence break down
Key Trend 3: Better brains with Omega-3
Key Trend 4: Fibre and probiotics for better bowels
Key Trend 5: It's all about beverages

Using real case studies from Europe, the US, Australia and Japan, and illustrated with graphs, charts and full-colour photographs of products, Five Key Trends in Kids' Nutrition 2007 is a veritable guidebook for your company - those who don't take note of the trends identified may find themselves lost in the outskirts of the vibrant, challenging and potent world of kids' nutrition.

Content

Key point summary
1. Introduction: Five Key Trends in Kids' Nutrition
2. A checklist for creating a successful kids' product
3. The Five Key Trends
- Key Trend 1: 'Free from' and 'natural' is the future of kids' food
- Key Trend 2: Healthy snacking
- Key Trend 3: Better brains with omega-3 DHA
- Key Trend 4: A gut health state of mind
- Key Trend 5: It's all about beverages
Photographs & Boxes
Photographs
- 1. Disney's "Thumbs Up" logo
- 2. Weetabix' Ready Brek
- 3. Yoplait's Petits Filous Plus
- 4. Organix' Brands Goodies - promotional material and bar
- 5. Kiviks Musteri's Frukstund Jordgubb
- 6. Healtheries' Fruit Smash
- 7. Del Monte's Fruitini Squeezies
- 8. New Zealand Dairy Food's Calci-Yum
- 9. Natural Fruit & Beverage Company's Supajus
- 10. Danone's Danino
- 11. Dairy Crest's St Ivel Advance
- 12. GlaxoSmithKline's Junior Horlicks
- 13. Danone's Actimel L.immunitass
- 14. Kellogg's Rice Krispies Muddles
- 15. Innocent Smoothies for kids
- 16. Dairy Crest's St Ivel Advance
- 17. Yoplait's Petits Filous Plus
- 18. Nestl's Munch Bunch Drinky+
- 19. Works With Water's Little Squirts
- 20. Nestl's Aquapod
Boxes
- 1. The Petits Filous "Goodness Guarantee"
- 2. Pro- or Pre-?
- 3. Innocent - iconic smoothie brand sees sales surge and sets its sights on kids