Indulgence and Health In Confectionery

Emerging natural, functional and wellness trends

Publication Date	June 2008
Publisher	Business Insights
Product Type	Report
Pages	126
ISBN Number	not applicable
Product Code	RBI00231

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Summary

Key issues examined by this report

Concerns about marketing to kids. The concept of a ban on junk food is being debated around the world, as governments are choosing to step in and attempt to halt the increase in numbers of overweight and obese children and adults. Manufacturers including Kraft Foods, Mars, Nestl, Unilever and General Mills have agreed that they will not advertise food and drink on the television, in print or on the Internet to young children, or promote products in primary schools.Obesity levels rising. Weight management is a growing trend within the global food and drinks marketplace.

Although confectionery brands have been criticized for contributing to the rising number of overweight and obese people in the world, there is potential for credible and innovative brands to shake off this reputation and offer weight management products to people who are following low-calorie and/or low-fat diets.Stagnation drives innovation. The overall confectionery market does not have especially strong growth rates. It is an established, mature and long-standing category within the global food market, which is characterized by low but positive growth. Health offers new opportunities for growth.

Indulgence and Health in Confectionery

Emerging natural, functional and wellness trends.The global healthy food market is growing in value and volume year-onyear driven by rising levels of diet-related illnesses such as obesity, type-2 diabetes and cardiovascular disease; as well as consumer interest in nutrition, and technological advances in the ingredients industry. Healthy confectionery would have been something of an oxymoron just a few years ago; traditionally representing the indulgence rather than health trend.

However, as the industry and consumers have become increasingly health-conscious, the development of healthy confectionery has become an imperative NPD strategy to avoid a steady and inevitable decline in sales. Indulgence and Health in Confectionery is a new management report published by Business Insights that examines the strength of the major health related confectionery categories across geographies and also outlines some emerging category opportunities. Assess the trends to understand future direction of the market and plan NPD strategies with this new report.

This new report will enable you to.

Predict future market growth levels using this report's analysis of epidemiology data on cardiovascular disease and obesity in the 7 major markets (France, Germany, Italy, Spain, UK, the US and Japan).Understand the key trends in the confectionery market that have impacted marketing and NPD as well as confectionery sales potential, including EU health claims regulation and nutritional labeling.

Improve targeting and the effectiveness of your NPD strategies with this report's analysis of Productscan data of over 3,000 healthy product launches across the confectionery sector between 2004 and 2007. Detailed analysis of the top 20 product tags/descriptions and top 20 flavors over past 4 years. Comparison with the overall confectionery market to identify overlaps and potential new lines.Quantify new and emerging opportunities using current and forecasted sales data on diet and functional confectionery and sports and energy bars in the US and Europe to 2011.

Your questions answered.

Which healthy confectionery sector offers the the highest value sales potential in Europe and the US to 2011?
What are the major consumer trends influencing new product development?
What are the major industry drivers pushing growth in healthy confectionery?
Are there similarities between the types of flavors and product tags in the overall confectionery market versus the healthy confectionery sector?
Which product trends have made the biggest impact on NPD over the past 4 years?

Some key findings from this report

The healthy image associated with dark chocolate is contributing to growth in chocolate's market value, but it is worth noting that the growth rate (CAGR of 2.3% in Europe and 3.8% in the US) will be lower than expected in other highly innovative confectionery categories, including gum and cereal bars.

The Spanish functional confectionery market has noted the strongest value increase in Europe from $51m in 2001 to $227m in 2011 (just behind the UK). Functional confectionery is attracting more attention than diet variants in Spain.Of all chewing gum products launched in 2007, 50.9% claimed to be healthy in some way. This increased from 38.5% in 2004.Overall, 23.9% of new healthy confectionery products carried a 'no sugar' label in 2007. 9.1% of healthy confectionery products claimed to be natural

Content

Table of Contents
Indulgence and Health in Confectionery
Executive Summary
The healthy confectionery market
Market drivers
Innovation and NPD
Innovation trends
Conclusions
Chapter 1 Introduction
- Market background
- What is this report about?
- Report structure
Chapter 2 The healthy confectionery market
- Summary
- Introduction
- Better-for-you confectionery drives growth
- Confectionery market value
- By category
- Healthy indulgence
- Diet confectionery
- Functional confectionery
- Sports and energy bars
- Company analysis
- Zetar
- Cadbury Schweppes
- M&A of the year: Mars acquires Wrigley
- Private label players
- Global healthy confectionery market potential
Chapter 3 Market drivers
- Summary
- Introduction
- Stagnation drives innovation
- Rising number of diet-related illnesses
- Junk food marketing
- Health claims regulation
- Targeting children (and gatekeepers)
- Mobile phone and Internet marketing
Chapter 4 Innovation and NPD
- Summary
- Introduction
- Category analysis
- Chewing gum
- Sugar confectionery
- Chocolate
- Snack bars
- Regional analysis
- Asia-Pacific
- Europe
- North America
- South America
- Middle East & Africa
- Product tag analysis
- Natural and organic
- Premiumization
- Diet-friendly
- Flavor innovation
- Flavor comparison to overall confectionery market
- Innovative healthy savory flavor launches
Chapter 5 Innovation trends
- Summary
- Introduction
- Trend analysis
- Low and light
- Natural and organic
- Sports and energy
- Wellness and wellbeing
- Beauty
- Healthy and natural
- Indulgence through self-treating/rewards
- The gender divide
- Prevention and cure
- Convenience (on-the-go, single-serve)
- Innovative product examples
- Functional
- Chewing gum
- Chocolate
- Confectionery snack bars
- Sugar confectionery
- Next generation weight management
- Premiumization
- Chewing gum
- Chocolate
- Confectionery snack bars
- Sugar confectionery
- Sugar replacing ingredients
- Targeting by age
Chapter 6 Conclusions
- Summary
- Introduction
- European hotspot
- Get real
- Target specific health concerns
- Optimize consumption occasions and consumer groups
- Spread the brand story
- Index
List of Figures
- Figure 4.1: Percentage of healthy confectionery products launched in each category, 2004-2007
- Figure 4.2: Percentage of healthy confectionery products launched, by category, 2004-2008
- Figure 4.3: Trident Splash and Trident Soft
- Figure 4.4: Sula Polza Prirody by Perfetti Van Melle
- Figure 4.5: Lotte Zero Mild
- Figure 4.6: Percentage of healthy confectionery products launched, by region, 2004-2007
- Figure 4.7: Mentos Blast chewing gum
- Figure 4.8: Rapunzel Organic Schokolade and Zotter chocolate bars
- Figure 4.9: Bellybar Pregnancy Nutrition Chews, Kik Energy Balance Ginseng Gum and Origins
- Sensory Therapy Chocolates Dark Chocolate Bars
- Figure 4.10: Breick Diet Banadas en Chocolate
- Figure 4.11: Elite Must Lychee Orange chewing gum
- Figure 4.12: Sarotti Bio Vollmilch and Oekovital Bio Frutti-Mellows
- Figure 4.13: Whitman's Organic Milk Chocolate Eggs
- Figure 5.14: Percentage of healthy confectionery new product launches, by trend, 2004-2007
- Figure 5.15: Importance of key features for the success of a new confectionery product over the next three years
- Figure 5.16: Choclatique's Boutique Box of Assorted Chocolates, Wrigley's Orbit sugar-free gum and Welch's Fruit 'n Yogurt Snacks
- Figure 5.17: Tearrow Natural Tea Flavor Sugarless Gum, Choconella Passionate Organic Dark Chocolates, Premier Nutrition S-o-leil Organic Raw Food Bar and Bissinger's Naturals Gummy Pandas
- Figure 5.18: Sports and energy new product launches
- Figure 5.19: New Tree chocolate, Ruth's MacaPower Bars and Wellness Gummibonbons
- Figure 5.20: Kanebo Cue Coenzyme Q10 Tablet, Amoriss and Hello Beauty Oligo Collagen
- Marshmallows
- Figure 5.21: XyliDent Pro Reducol Purukumi and Kracie Otoko Kaoru
- Figure 5.22: Dove Vitalize Dark Chocolate, Vere Chocolate and Heart Chocolate Candy Bar with CM-X
- Figure 5.23: Salba Life Krispy Rice Bars
- Figure 5.24: Glico PosCA
- Figure 5.25: Weight management new product launches
- Figure 5.26: Estroven Sugar Free Calci-Fresh Calcium Gum
- Figure 5.27: Nutpatch Hazelnut Nougat
List of Tables
- Table 2.1: Value of the confectionery markets, Europe and US, ($m), 2006-2011
- Table 2.2: Value of confectionery market by category, Europe and the US, ($m), 2006-2011
- Table 2.3: Value of healthy-indulgent (HI) food consumption occasions, Europe and US, ($bn), 2006-2011
- Table 2.4: Diet confectionery, Europe and US, ($m), 2001-2011
- Table 2.5: Functional confectionery, Europe and US, ($m), 2001-2011
- Table 2.6: Sports and energy bars, Europe and US, ($m), 2001-2011
- Table 3.7: Drivers behind the purchase of a healthy versus a traditional confectionery product
- Table 3.8: Prevalence of obesity in the six major markets by age (000s), 2005
- Table 3.9: Prevalence of overweight in the six major markets by age (000s), 2005
- Table 3.10: Prevalence of cardiovascular disease in seven major markets, 2005
- Table 4.11: Top 20 product tags on healthy confectionery launches, 2005-2007
- Table 4.12: Top 20 flavors in healthy confectionery launches, 2005-2007
- Table 4.13: Top 20 flavors in overall confectionery launches, 2005-2007