The International Low and Light Food and Drinks Market

New Directions for Weight Control

Publication Date	June 2007
Publisher	Leatherhead
Product Type	Report
Pages	274
ISBN Number	not applicable
Product Code	LFR00001

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Summary

National statistics reveal extreme levels of overweight and worryingly high levels of obesity in many countries, although it is interesting to note how these levels vary from country to country. Certainly, the view that convenience foods are a major contributor to the problem is backed up by the higher levels of overweight and obesity in the US, the UK and Australia, all of which have particularly high levels of convenience food consumption. Meanwhile, consumers in the Mediterranean countries of Europe tend to have a traditionally healthy diet and, as a result, levels of overweight and obesity are lower, although still growing alarmingly.

The Key Objectives Of The Report Are:

To summarise and identify key market drivers and issues impacting on the weight control market
To assess the market for low and light foods, looking at market sizes, growth and segmentation
To highlight and assess developments in newer areas of the weight control market, notably portion control and satiety/hunger management
To identify key companies in the market, including discussion of market shares and key brands/product ranges
To assess NPD in the different sectors of the market
To highlight the potential for future growth and to identify the sectors within the market that are showing the most promise

Where available, market data are presented for low and light products in the following food and drinks sectors:

Dairy products: milk, yoghurt, desserts (frozen and chilled), cheese and yellow fats
Bakery and snacks: biscuits, cakes, bagged savoury snacks and confectionery
Prepared foods: ready meals (frozen and chilled), sauces and dressings (including cooking sauces, mayonnaise, salad cream and liquid dressings), pizza (frozen and chilled), soups (wet and dried), and jams and marmalades
Beverages; soft drinks (carbonates, still fruit drinks and dilutables) and hot chocolate drinks
Slimming aids: meal replacements, such as shakes, soups and bars

Low and light sectors included are low-calorie foods, low-fat and low-cholesterol foods, low-sugar foods and low-salt foods, as well as balanced better-for-you and healthy products in sectors such as ready meals and biscuits. Low carbohydrate foods generally do not make up a significant market in any of the countries under review, and even in the US, where they once were a key growth area, interest has waned. Likewise, the low GI market has not really taken off and awareness of the GI concept is low, other than in Australia.

Unless otherwise stated, data are for grocery markets only and exclude sales of specialist slimming products and low and light foods from specialist outlets, such as health food stores and chemists. In addition, where stated, some US products only include data through food, drug and mass merchandisers.

Content

1. Introduction
- 1.1 Research Objectives
- 1.2 Definitions
- 1.3 Research Method
- 1.4 Information Provided
- 1.5 Currencies and Population
2. Executive Summary
- 2.1 Market Size and Segmentation
- 2.2 Key Drivers and Influences
- 2.3 Industry Dynamics
- 2.4 Future Prospects
3. Market Drivers And Current And Future Directions
- 3.1 Levels of Obesity
- 3.2 Government and Industry Response
- 3.3 Organised Diets
- 3.4 Functional Foods
- 3.5 Health Scares
- 3.6 Nutritional Labelling Developments
- 3.7 Improvements in Nutritional Profile of Standard Lines
- 3.8 Portion Control
- 3.9 Satiety/Appetite Control
- 3.10 Slimming Ingredients
- 3.11 Forecasts
4. International Overview
- 4.1 Market Trends
- 4.2 Country Summary
- 4.3 Sector Summary
- 4.4 Manufacturers and Brands
5. Us
- 5.1 Summary
- 5.2 Market Trends
  - 5.2.1 Dairy products
  - 5.2.2 Bakery and snacks
  - 5.2.3 Prepared foods
  - 5.2.4 Beverages
  - 5.2.5 Slimming aids
- 5.3 Manufacturers and Brands
  - 5.3.1 Dairy products
  - 5.3.2 Bakery and snacks
  - 5.3.3 Prepared foods
  - 5.3.4 Beverages
  - 5.3.5 Slimming aids
- 5.4 New Product Development
  - 5.4.1 Dairy products
  - 5.4.2 Bakery and snacks
  - 5.4.3 Prepared foods
  - 5.4.4 Beverages
6. UK
- 6.1 Summary
- 6.2 Market Trends
  - 6.2.1 Dairy products
  - 6.2.2 Bakery and snacks
  - 6.2.3 Prepared foods
  - 6.2.4 Beverages
  - 6.2.5 Slimming aids
- 6.3 Manufacturers and Brands
  - 6.3.1 Dairy products
  - 6.3.2 Bakery and snacks
  - 6.3.3 Prepared foods
  - 6.3.4 Beverages
  - 6.3.5 Slimming aids
- 6.4 New Product Development
  - 6.4.1 Dairy products
  - 6.4.2 Bakery and snacks
  - 6.4.3 Prepared foods
  - 6.4.4 Beverages
7. Germany
- 7.1 Summary
- 7.2 Market Trends
  - 7.2.1 Dairy products
  - 7.2.2 Bakery and snacks
  - 7.2.3 Prepared foods
  - 7.2.4 Beverages
  - 7.2.5 Slimming aids
- 7.3 Manufacturers and Brands
  - 7.3.1 Dairy products
  - 7.3.2 Bakery and snacks
  - 7.3.3 Prepared foods
  - 7.3.4 Beverages
  - 7.3.5 Slimming aids
- 7.4 New Product Development
  - 7.4.1 Dairy products
  - 7.4.2 Bakery and snacks
  - 7.4.3 Prepared foods
  - 7.4.4 Beverages
8. Italy
- 8.1 Summary
- 8.2 Market Trends
  - 8.2.1 Dairy products
  - 8.2.2 Bakery and snacks
  - 8.2.3 Prepared foods
  - 8.2.4 Beverages
  - 8.2.5 Slimming aids
- 8.3 Manufacturers and Brands
  - 8.3.1 Dairy products
  - 8.3.2 Bakery and snacks
  - 8.3.3 Prepared foods
  - 8.3.4 Beverages
  - 8.3.5 Slimming aids
- 8.4 New Product Development
  - 8.4.1 Dairy products
  - 8.4.2 Bakery and snacks
  - 8.4.3 Prepared foods
  - 8.4.4 Beverages
9. France
- 9.1 Summary
- 9.2 Market Trends
  - 9.2.1 Dairy products
  - 9.2.2 Bakery and snacks
  - 9.2.3 Prepared foods
  - 9.2.4 Beverages
  - 9.2.5 Slimming aids
- 9.3 Manufacturers and Brands
  - 9.3.1 Dairy products
  - 9.3.2 Bakery and snacks
  - 9.3.3 Prepared foods
  - 9.3.4 Beverages
  - 9.3.5 Slimming aids
- 9.4 New Product Development
  - 9.4.1 Dairy products
  - 9.4.2 Bakery and snacks
  - 9.4.3 Prepared foods
  - 9.4.4 Beverages
  - 9.4.5 Slimming aids
10. Spain
- 10.1 Summary
- 10.2 Market Trends
  - 10.2.1 Dairy products
  - 10.2.2 Bakery and snacks
  - 10.2.3 Prepared foods
  - 10.2.4 Beverages
  - 10.2.5 Slimming aids
- 10.3 Manufacturers and Brands
  - 10.3.1 Dairy products
  - 10.3.2 Bakery and snacks
  - 10.3.3 Prepared foods
  - 10.3.4 Beverages
  - 10.3.5 Slimming aids
- 10.4 New Product Development
  - 10.4.1 Dairy products
  - 10.4.2 Bakery and snacks
  - 10.4.3 Prepared foods
  - 10.4.4 Beverages
  - 10.4.5 Slimming aids
11. Australia
- 11.1 Summary
- 11.2 Market Trends
  - 11.2.1 Dairy products
  - 11.2.2 Bakery and snacks
  - 11.2.3 Prepared foods
  - 11.2.4 Beverages
  - 11.2.5 Slimming aids
- 11.3 Manufacturers and Brands
  - 11.3.1 Dairy products
  - 11.3.2 Bakery and snacks
  - 11.3.3 Prepared foods
  - 11.3.4 Beverages
  - 11.3.5 Slimming aids
- 11.4 New Product Development
  - 11.4.1 Dairy products
  - 11.4.2 Bakery and snacks
  - 11.4.3 Prepared foods
  - 11.4.4 Beverages