Japanese Product Innovation Series Market Report

FOSHU market

Publication Date	April 2008
Publisher	Datamonitor
Product Type	Report
Pages	17
ISBN Number	not applicable
Product Code	DAT11084

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Summary

Introduction

A regular round up of FOSHU market developments and product launches from Japan.

Scope

FOSHU are products officially approved to claim their physiological effects and it is under an individual approval system.

After rapid expansion over a decade the market growth slowed down in 2007.

The biggest three product categories are gut health neutral fats and body fat and dental care.

Sales routes of FOSHU products changed slightly over the years and the internet is the most frequently used marketing media.

Report Highlights

FOSHU (food for specified health use) are foods and drinks that have received government permission to make approved health claims. Under the current system FOSHU approval includes standardized FOSHU qualified FOSHU and reduction of disease risk FOSHU.

The market value of FOSHU products is estimated to have reached JPY 679.82 billion showing a 7.92% growth compared with 2005. The total number of products with FOSHU approval at the end of 2007 was 755 with the largest growth of approved products during one year since 1993.

Products related to gut health category continued to dominate the market; lactic acid bacteria remained as the major sector with the value of JPY 324.9 billion (47.8% of market value) in 2007. Products related to lipids (neutral fats body fat) and dental care are the second and third largest category respectively.

Reasons to Purchase

This brief covers market value trends of FOSHU market in Japan over the years.

It contains analysis of product categories including gut health lipids blood sugar dental care bones and minerals blood pressure and cholesterol.

It also covers key product developments in 2006 / 2007 in each category plus analysis of sales routes and marketing media.

Content

Datamonitor View
Catalyst
Summary
Analysis
- Introduction: Foshu System
- Concept
- Approval System and Product Claims
- Classification of Foshu Approval
Foshu Market in 2007
- Market Value Reached Jpy 679.8 Billion in 2007
- Products Relating to Gut Health Remained The Main Category, as Products Relating to Blood Pressure and Lipids Saw Rapid Expansion in 2007
- Supermarkets, Department Stores and Home Delivery Are The Main Sales Routes
- The Internet Is The Main Marketing / Advertising Channel
- Key Product Developments of The Foshu Market
- Diversification of Product Format Aided The Expansion of Market
- Key Product Developments in The Foshu Market across Categories
Appendix
- Methodology
- Further Reading
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer
List of Tables
- Table 1: Foshu Market Value Trends by Category (Jpy Billion, %)
- Table 2: Trends of Sales Routes for Foshu Products (Jpy Billion, %)
- Table 3: Marketing / Advertising Channels Used for Foshu Products
List of Figures
- Figure 1: Classification of Medicine, Health Claim Foods (with Logo) and Common Foods
- Figure 2: Foshu Market Value
- Figure 3: Total Products with Foshu Approval
- Figure 4: Foshu Market Value and Market Share by Category in 2007
- Figure 5: Trends of Market Share of Foshu Product Categories
- Figure 6: Trends of Products with Foshu Approval
- Figure 7: Trends of Sales Routes for Foshu Products (by Market Share, %)
- Figure 8: Products with Foshu Approval - Neutral Fats, Body Fat Category (I)
- Figure 9: Products with Foshu Approval - Neutral Fats, Body Fat Category (Ii)
- Figure 10: Products with Foshu Approval - Neutral Fats, Body Fat Category (Iii)
- Figure 11: Products with Foshu Approval - Blood Pressure Category (I)
- Figure 12: Products with Foshu Approval - Blood Pressure Category (Ii)
- Figure 13: Products with Foshu Approval - Cholesterol Category
- Figure 14: Products with Foshu Approval - Bones, Minerals Category
- Figure 15: Products with Foshu Approval - Gut Health Category (I)
- Figure 16: Products with Foshu Approval - Gut Health Category (Ii)
- Figure 17: Products with Foshu Approval - Dental Health Category (I)
- Figure 18: Products with Foshu Approval - Dental Health Category (Ii)
- Figure 19: Products with Foshu Approval - Blood Sugar Category