South Beach case study: positioning healthier food as a lifestyle choice

Introduction

This report on South Beach Living forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the brand has evolved from being diet-based to that of a healthy food line, in order to tap in to the overall consumer demand to eat healthier, rather than partake in a continuous "diet cycle".

Reasons to Purchase

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market