Targeting The Ageing Population With Healthy Food And Drinks

Content

• Executive Summary
  • Introduction
  • Growth opportunities in healthy food and drink for seniors
  • Innovation and NPD
  • Key trends
  • Conclusions
• Chapter 1 Introduction
  • Summary
  • Research methodology
  • What is this report about?
  • Seniors have different nutritional needs to other age groups
  • Perception of healthy eating habits dispelled
• Chapter 2 Growth opportunities in healthy
  • food and drinks for seniors
  • Summary
  • Introduction
  • Afflictions of the elderly
  • Bone health
  • Osteoporosis
  • Rheumatoid arthritis
  • Heart health
  • Hypertension
  • Diabetes
  • Glycemic index
  • Mental health
  • Alzheimer's disease
  • Anti-ageing and appearance
  • Functional and fortified offers solution for seniors
  • Probiotics, prebiotics and synbiotics
• Chapter 3 Innovation and NPD
  • Summary
  • Introduction
  • Category analysis of NPD
  • Growth in NPD
  • Soft drinks
  • Quick, convenient and easier to consume than the real deal
  • Popular protein-based drinks to build muscle mass
  • Bakery and cereals
  • Dairy
  • Confectionery
  • Snacks
  • Ready meals
  • Regional analysis
  • NPD highlights in Europe
  • NPD highlights in Latin America
  • NPD highlights in North America
  • Flavor analysis
  • Top 10 'ones to watch' over the next two years
  • Innovation profile of key players
  • Fancl Corporation
  • Kagome
  • Nisshin Oillio Group
• Chapter 4 Key trends
  • Summary
  • Introduction
  • Product tags
  • Convenience
  • Packaging
  • Meal replacements
  • Keeping fit
  • Targeting golfers - retired or otherwise
  • Healthy indulgence
  • Premiumization
  • Economy foods versus super-premium
  • Beauty foods
  • Targeting men and women as individuals
• Chapter 5 Conclusions
  • Summary
  • Introduction
  • Ingredients: protein-based products prove popular
  • Regional analysis: Asia storms ahead
  • Category analysis: soft drinks and bakery
  • Functionality and convenience
  • Health inside and out
  • Index
• List of Figures
  • Figure 2.1: Bone health targeted by cereal brands in China
  • Figure 2.2: Black Cow Oatmeal and P&G's Fibersure
  • Figure 2.3: Meito Ichi Kenbi Shukan Coenzyme Q10
  • Figure 2.4: Products targeting diabetes in old age
  • Figure 2.5: OleoMasia Esencial Plus Omega 3 Oil
  • Figure 2.6: Wysong Whole Protein Shake Mix
  • Figure 3.7: Percentage share of healthy food and drinks targeted at seniors launched by category, 2004-2007
  • Figure 3.8: Percentage growth in senior targeted products launched in global healthy food and drinks categories, 2004-2007
  • Figure 3.9: Fancl Otona no Bikotsu Functional Drink
  • Figure 3.10: Protein-based soft drinks that target the elderly
  • Figure 3.11: 'Good Earth Foods' Diet Cereal - Fruit 'N' Fiber
  • Figure 3.12: Sales growth potential of key consumer groups for bakery and cereal manufacturers over the next 5 years
  • Figure 3.13: Romi Vital
  • Figure 3.14: Calbee Sozai Meguri Shunsai Gobo
  • Figure 3.15: House Foods: House Yasashii Shokutaku Kizami Kombu no Matsutake Gohan
  • Figure 3.16: Percentage share of healthy food and drinks targeted at seniors launched by region, 2004-2007
  • Figure 3.17: NPD in Europe - Redlefsen Aktiv and Cholesterinbewusste Ernahrung
  • Figure 3.18: NPD in Latin America - Nestl Nutren Optimum
  • Figure 3.19: NPD in North America - Natrel Omega-3 Enriched Milk and V Fuzion Enhanced Vitamin H2O
  • Figure 3.20: Fancl Hatsuga Kome Kenko Hop Rice
  • Figure 3.21: Latest product launches from Kagome
  • Figure 3.22: Latest product launches from Nisshin Oillio
  • Figure 4.23: Kissei Pharmaceutical's Kissei Mousse Agarori
  • Figure 4.24: Megmilk Me Iki Iki Lutein Power and Terumo Tapion Alpha
  • Figure 4.25: Resealability, freshness and easy-to-open and close packs are of huge importance to elderly consumers
  • Figure 4.26: Argin Z Gold by Calpis
  • Figure 4.27: Indulgent foods with functional benefits can heighten the appeal of 'healthy' foods -
  • Shiki no Wagashi
  • Figure 4.28: Anti-Ageing O2
  • Figure 4.29: Kagome Petit Pasta Genovese
• List of Tables
  • Table 1.1: Population over 60's, m, 2005-2010
  • Table 1.2: Fertility rates in Europe, 2004
  • Table 2.3: Prevalence of osteoporosis in postmenopausal women and men over 50 across seven major markets, 2005
  • Table 2.4: Prevalence of rheumatoid arthritis across seven major markets 000s, 2003-2010
  • Table 2.5: Prevalence of cardiovascular disease across seven major markets, 000s, 2005
  • Table 2.6: Estimated prevalence of hypertension across seven major markets, 2005-10
  • Table 2.7: Prevalence of Type 1 & 2 diabetes across seven major markets, 2004-5
  • Table 2.8: Prevalence of Alzheimer's disease by gender and age, US
  • Table 2.9: Prevalence of Alzheimer's disease by gender and age, Europe and Japan
  • Table 2.10: Functional food and drink share of volume consumption by age group, Europe & US, 2004
  • Table 3.11: Top 10 flavors in healthy food and drinks targeted at seniors
  • Table 4.12: Top 10 product tags on healthy food and drinks targeted at seniors, 2005-2007