Ten Key Trends in Food, Nutrition & Health 2007

Publication Date	December 2006
Publisher	New Nutrition Business
Product Type	Report
Pages	71
ISBN Number	not applicable
Product Code	NNB00004

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£55.00
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Summary

New Nutrition Business's annual review, Ten Key Trends in Food, Nutrition & Health, is one of the most sought-after publications in the food industry.
2006 saw major developments both in science and in strategy, and the following trends are now here to stay:

Key Trend 1: A future of weight-management
Key Trend 2: Mood Food - brain health, mood and performance to be the next big trend
Key Trend 3: Healthy snacking - pigs might fly as the boundaries between health, convenience and indulgence break down
Key Trend 4: Fruit: the future of functional foods
Key Trend 5: Digestive health still has far to run
Key Trend 6: Kids nutrition: Brains, bowels, naturalness and healthy snacking
Key Trend 7: We're all turning Japanese
Key Trend 8: Beauty from within - a marketing trend with many angles and wrinkles
Key Trend 9: The marketing power of "naturally healthy"
Key Trend 10: Functional foods and health - who really gets the benefits?

Ten Key Trends in Food, Nutrition & Health 2007 is a 71-page report containing 55 colour illustrations, as well as charts, tables and graphs that will help you understand the effects these key trends are having on the food industry.

Content

Key point summary
1. Introduction: Ten Key Trends in Food, Nutrition & Health
- Case Study 1: The upsurge of functional private label
2. The Ten Key Trends
- Key Trend 1: A future of weight management
- Case Study 2: Special K - a weight-management mega-brand in the making
- Case Study 3: Enviga - calorie-burning by the gallon?
- Key Trend 2: Mood Food - brain health, mood and performance to be the next big trend
- Case Study 4: DHA for soymilk's better brain point of difference
- Case Study 5: High melatonin milks offer better sleep
- Key Trend 3: Healthy snacking - pigs might fly as the boundaries between health convenience and indulgence break down
- Case Study 6: Breakfast reinvention - Up & Go
- Key Trend 4: Fruit: the future of functional foods
- Case Study 7: Fruit Strategy - how to make a new superfruit
- Key Trend 5: Digestive health still has far to run
- Case Study 8: Plums reinvented as a healthy drink for good digestion - Key Trend 4 meets Key Trend 5
- Key Trend 6: Brains, bowels, naturalness and healthy snacking are the drivers in kids' nutrition
- Key Trend 7: We're all turning Japanese
- Key Trend 8: Beauty from within - a marketing trend with many angles and wrinkles
- Key Trend 9: The marketing power of 'naturally healthy'
- Key Trend 10: Functional foods and health - who really gets the benefits?