Weetabix case study: using innovation to stay ahead in a competitive mature market

Publication Date	June 2008
Publisher	Datamonitor
Product Type	Report
Pages	11
ISBN Number	not applicable
Product Code	DAT12365

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Summary

Introduction

This report on Weetabix forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the company has stayed fresh in a market which is becoming increasingly driven by changing consumer preferences.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

Diet Is Associated With Compromise
Kraft Renamed The South Beach Diet Line In Order To Establish A Lifestyle Brand
The South Beach Living Range Provides Products Aligned With The Convenience And Sensory Trends
Consumers Seek Convenience From Healthy Foods
Kraft Has Introduced Products To Its South Beach Living Range Which Offer Convenience
South Beach Diets Adheres To The Sensory Trend With Various Dessert Products Added To The Line
Appendix
- Case Study Series
- Methodology
- Secondary Sources
- Further Reading
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer
- List Of Figures
- Figure 1: South Beach Miami Is Associated With A Glamorous Lifestyle
- Figure 2: Consumers' Needs For Food Exhibit Megatrend Tensions
- Figure 3: South Beach Products Offer Convenience To The Consumer
- Figure 4: South Beach Living Also Offers Desserts Positioned As Healthy Indulgences