Drinks Market

2009 UK Market Review

Publication Date	September 2009
Publisher	Key Note
Product Type	Report
Pages	170
ISBN Number	not applicable
Product Code	KEY00162

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Summary

The UK drinks market is forecast by Key Note to be worth ??58.3bn in 2009, accounting for approximately 6% of total consumer spending. Alcohol is forecast to account for just under three-quarters of the market in 2009, with soft drinks worth ??12.98bn and hot drinks ??3.4bn.

Beer is the leading alcoholic drink although its share of the total spent on alcohol is down from 50% to 42.9% in this decade. Wine is still the fastest growing major alcohol category. A consumer survey for UK Drinks found that adults named white, red and ros?(C) wines among their five `favourite' alcoholic drinks, along with lager and vodka.

Spirits (and liqueurs) are stable in value while cider has been the fast riser of the decade, doubling from ??1.2bn to ??2.4bn. This is principally down to the fashion for `over-ice' cider, spearheaded by the imported Irish brand, Magners. The rise of Magners typifies the fashion-influenced aspect of the UK market where young drinkers are adventurous, although many other drinks sectors are noted for their conservative nature (e.g. some spirits, such as Cognac, or fortified wines, such as sherry and port).

Another unusual aspect of the over-ice boom is that it was started by a new brand, whereas most drinks markets feature one or two extremely dominant brands. Some of these - Smirnoff in vodka, Coca-Cola in carbonated soft drinks, Red Bull in energy drinks, Nescaf?(C) in instant coffee - are powerful enough to influence the direction of the whole market sector.

Evidence of the power of these brands comes from Key Note's consumer research in 2009, which found that 55% of adults drink Coca-Cola regularly, 55% drink Robinsons squash, 51% drink Nescaf?(C) and 45% drink Tetley tea.

The UK's largest indigenous drinks companies include Diageo, the world leader in spirits (also a major in beer, with Guinness, and in wines, with names such as Blossom Hill) and Unilever, the world's largest tea company. However, globalisation is the trend and foreign multinationals are omni-present in most drinks markets including coffee (Nestl?(C), Starbucks), beer (Heineken and Carlsberg) and even Scotch whisky production (Pernod Ricard of France).

Key Note is forecasting very slow growth for drinks as a whole in the 5 years to 2014. In addition to the slow climb out of recession, problems will include possible restrictions on alcohol marketing, downward pricing pressures, the healthy living movement and, generally, saturation in many drinks markets after years of growth and experimentation. Despite these negative concerns, the diversity of the drinks market remains its strength, encouraging innovation and new entrants.

Content

Executive Summary
1. Industry Overview
- Report Coverage
- Report Background
- Economic Trends
- Population
- Table.1: Uk Resident Population Estimates By Sex
- Gross Domestic Product
- Table.2: Uk Gross Domestic Product At Current And
- Inflation
- Table.3: Uk Rate Of Inflation (%),-
- Unemployment
- Table.4: Actual Number Of Unemployed Persons
- Market Size
- Table.5: The Total Uk Drinks Market By Sector By Value
- Market Segmentation
- Table.6: Segments Of The Drinks Market By Key Brands,
- Industry Structure
- Concentration
- Number Of Uk Businesses
- Employment
- Distribution
- Market Position
- Key Trends
- Legislation
- Key Trade Associations
2. Pest Analysis
- Political Factors
- Economic Factors
- Social Factors
- Technological Factors
3. Key Note Primary Research
- Favourite Types Of Alcoholic Drink
- Table.1: Favourite Drinks Among Those Who Drink Alcohol
- Top Drinks Brands
- Table.2: Penetration Of Selected Drinks Brands Consumed
- Other Primary Key Note Drinks Research
- Table.3: Attitudes Towards Alcohol (% Of Respondents),
4. Competitive Structure
- The Marketplace
- Historical Background
- Distribution Changes
- Globalisation And Consolidation
- Market Leaders
- Table.1: Leading Drinks Suppliers And Selected Brands
- Ab Inbev
- Company History
- Current Structure
- Financial Results
- Britvic Plc
- Company History
- Current Structure
- Financial Results
- Carlsberg Uk
- Company History
- Current Structure
- Financial Results
- Coca-cola Enterprises Ltd (`cce')
- Company History
- Current Structure
- Financial Results
- Constellation Brands Inc
- Company History
- Current Structure
- Financial Results
- Diageo Plc
- Company History
- Current Structure
- Financial Results
- Heineken/scottish & Newcastle
- Company History And Structure: Heineken
- Company History And Structure: Scottish & Newcastle
- Financial Results
- Molson Coors
- Company History
- Current Structure
- Financial Results
- Nestl?(C)
- Company History And Structure
- Financial Results
- Pernod Ricard
- Company History
- Current Structure
- Financial Results
- Other Companies
- Beer
- Wine
- Spirits And Liqueurs
- Cider
- Other Alcohol
- Soft Drinks
- Hot Drinks
- Marketing Activity
- Main Media Advertising
- Table.2: Largest Media Campaigns By Brand (??m),
- Other Marketing
5. Beer
- Introduction
- Key Trends
- Market Size
- Table.1: The Total Beer Market By Value And Volume
- Market Sectors And Key Brands
- Table.2: Key Beer Brands By Market Sector,
- Supply Structure
- Table.3: Market Shares In Uk Brewing By Value (%),
- Distribution
- Trade Organisations
- Major Players
- Heineken/s&n
- Ab Inbev
- Molson Coors Brewing
- Carlsberg
- Other Companies
- Marketing Activity
- Table.4: Leading Beer Brands Advertised In The Main Media ??, Year To June
- Buying Behaviour
- Consumer Penetration
- Table.5: Penetration Of Beer By Type And Packaging
- Demographic Differences
- Table.6: Lager Drinkers By Gender, Age, Gender, Social Grade And Region (% Of Adults),
- Table.7 Dark Beer Drinkers By Gender, Age, Social Grade And Region (% Of Adults+),
- Forecasts
- Table.8: The Forecast Uk Market For Beer By Value (??m At Rsp),
6. Wine
- Introduction
- Key Trends
- Market Size
- Table.1: The Total Market For Wine By Value And Volume
- Market Sectors And Key Brands
- Table.2: Types Of Wine Bought By Gender (% Of Adults),
- Table.3: Leading Brands/named Wines In The Uk,
- Supply Structure
- Imports By Country
- Table.4: Wines Bought By Country Of Origin (% Of Adults),
- Corporate Suppliers
- Distribution Structure
- Trade Organisations
- Major Players
- Countries Of Origin
- Australia
- France
- Us
- Italy
- Other Countries
- Major Corporate Suppliers
- Constellation Europe Ltd
- Diageo Plc
- Pernod Ricard Uk Ltd
- Other Companies
- Marketing Activity
- Table.5: Main Media Advertising Of Wine ??,
- Buying Behaviour
- Consumer Penetration
- Table.6: Drinkers Of Bottled Table Wine By Amount Consumed (% Of Adults),-
- Demographic Differences
- Table.7: Main Types Of Wine Ever Bought By Sex,
- Forecasts
- Table.8: The Forecast Uk Market For Wine By Value
7. Spirits And Liqueurs
- Introduction
- Key Trends
- Market Size
- Table.1: The Uk Market For Spirits And Liqueurs By Value
- Market Sectors And Key Brands
- Table.2: Sectors Of The Spirits And Liqueurs Market By Value (??m At Rsp And %), Forecasts
- Table.3: Key Brands In Spirits And Liqueurs By Sector,
- Supply Structure
- Distribution Structure
- Trade Organisations
- Major Players
- Marketing Activity
- Table.4: Main Media Advertising Of Spirits And Liqueurs
- Buying Behaviour
- Consumer Penetration
- Table.5: Drinkers Of All Spirits And Liqueurs
- Table.6: Drinkers Of Major Spirits And Liqueurs By Sex, Age And Social Grade (% Of Adults),
- Table.7: Drinkers Of Liqueurs And Minor Spirits By Sex,
- Forecasts
- Table.8: The Forecast Uk Market For Spirits And Liqueurs By Value (??m At Rsp),-
8. Cider, Rtd, Fortified Wines And Other Alcohol
- Introduction
- Key Trends
- Market Size
- Table.1: The Uk Market For Cider And Other Alcohol By Sector By Value (??m At Rsp),-
- Market Sectors And Key Brands
- Table.2: Key Cider And Other Alcohol Brands
- Cider
- Rtd
- Other Alcohol
- Supply Structure
- Cider, Alcopops And Rtd
- Fortified Wines And Other Alcohol
- Distribution
- Trade Organisations
- Major Players
- Marketing Activity
- Table.3: Main Media Advertising Of Cider And Perry, Rtd, Fortified Wines And Other Alcohol ??, Year To June
- Buying Behaviour
- Consumer Penetration
- Demographic Differences
- Table.4: Cider, Rtd And Vermouth Drinkers By Gender, Age, Social Grade And Region (% Of Adults),
- Forecasts
- Table.5: The Forecast Uk Market For Cider, Rtd, Fortified Wines And Other Alcohol By Value (??m At Rsp),-
9. Soft Drinks
- Introduction
- Key Trends
- Market Size
- Table.1: The Uk Market For Soft Drinks By Value And Volume (??m At Rsp And Million Tonnes),-
- Market Sectors And Key Brands
- Table.2: The Uk Market For Soft Drinks By Sector By Value
- Table.3: Key Brands In Soft Drinks By Sector,
- Cola
- Fruit Carbonates
- Other Carbonates, Adult And Sports/energy
- Fruit Juice
- Fruit Drinks
- Bottled Water
- Dilutables
- Supply Structure
- Distribution Structure
- Trade Organisations
- Major Players
- Other Companies
- Marketing Activity
- Table.4: Main Media Advertising Of Carbonated Soft Drinks? By Brand ??, Year To June
- Table.5: Main Media Advertising Of Other Soft Drinks
- Buying Behaviour
- Table.6: Adult Consumers Of Soft Drinks (% Of Adults),
- Forecasts
- Table.7: The Forecast Uk Market For Soft Drinks By Value
10. Hot Drinks
- Introduction
- Key Trends
- Market Size
- Table.1: The Uk Market For Hot Drinks By Value By Type And Channel (??m At Rsp),-
- Market Sectors And Key Brands
- Table.2: Key Hot Drinks Brands By Market Sector,
- Coffee
- Tea
- Other Hot Drinks
- Supply Structure
- Distribution Structure
- Trade Organisations
- Major Players
- Marketing Activity
- Table.3: Main Media Advertising Expenditure On Hot Drinks By Type And By Brand ??, Year To June
- Buying Behaviour
- Consumer Penetration
- Demographic Differences
- Table.4: Usage Of Hot Drinks By Type By Sex, Age
- Forecasts
- Table.5: The Forecast Uk Hot Drinks Market By Sector By Value (??m At Rsp),-
11. A Global Perspective
- Domestic Preferences
- Uk Products Abroad
- Table.1: Exports Of Scotch Whisky By Destination By Value (??m And %),-
- Drinks Multinationals
- International Economic Trends
12. The Future
- Forecast Economic Trends
- Population
- Table.1: Forecast Uk Resident Population By Sex
- Gross Domestic Product
- Table.2: Forecast Uk Growth In Gross Domestic Product
- Inflation
- Table.3: Forecast Uk Rate Of Inflation (%),-
- Unemployment
- Table.4: Forecast Actual Number Of Unemployed Persons
- Forecasts-
- Table.5: The Forecast Total Uk Drinks Market
- Market Growth
- Figure.1: Forecast Growth In The Total Uk Drinks Market (??m At Rsp),-
- Future Trends
13. Further Sources
- Associations
- General Sources
- Government Sources