NonAlcoholic Drinks Market: Opportunities Brazil

Publication Date	October 2008
Publisher	RNCOS
Product Type	Report
Pages	60
ISBN Number	not applicable
Product Code	RCS00556

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Summary

Nonalcoholic drinks have emerged as one of the most dynamic segments of the beverages industry in Brazil. Rapid product development, rising consumer awareness, busier lifestyle and growing health concerns have been fueling the demand of nonalcoholic drinks in Brazil since the past few years. Juices, energy and isotonic drinks, and mineral water are the most preferred choices among the nonalcoholic beverages segment.

Unlike carbonated drinks segment, that is experiencing a slowdown in sales, health and energy drinks segment has been growing strongly in the Latin American country. Driven by changing consumer behavior and other factors, the health and energy drinks market can be viewed as the most promising segment of nonalcoholic beverages industry in the country, says "NonAlcoholic Drinks Market: Opportunities Brazil", our new research study.

This report provides an in depth analysis of the nonalcoholic beverages market in Brazil. Segmentwise market trends and analysis given in the report will help the client to identify potential segments in the overall market. The past, current and future outlook on various product segments will help in analyzing the consumption and sales scenario.

The future outlook of the industry is not determined using any econometric or statistical model or evaluation, rather, it depends upon the past and the current market trends. The changing consumer preferences and behavior, and market trends have been thoroughly evaluated while identifying the future direction of the market.

Industry Forecast (20082011)

Soft Drinks Sales in Billion Liter
Juice Consumption in Million Liter
Tea and Mate Consumption in Million Liter
Fruit Juice Exports in Billion US$
Mineral Water Sales in Million BRL and Volume in Billion Liter

Key Players Profiling

This section covers the key players currently operating in Brazil, including CocaCola FEMSA, AmBev, Red Bull and PepsiCo Inc.

Content

1. Analyst View
2. Nonalcoholic Beverage Industry Landscape
3. Consumer Behavior & Evolving Market Dynamics
- 3.1 Purchasing Power & Income Distribution
- 3.2 Consumer Expenditure
- 3.3 Changing Lifestyle & Health Awareness
- 3.4 Demographics
- 3.5 Off Trade vs On Trade
- 3.6 Product Innovation
4. Current & Future Market Outlook till 2011
- 4.1 Soft Drinks
  - 4.1.1 By Flavor
  - 4.1.2 By Packaging
- 4.2 Juice
  - 4.2.1 By Flavor
  - 4.2.2 By Packaging
- 4.3 Energy & Isotonic Drinks
  - 4.3.1 By Packaging
  - 4.3.2 By Brand
- 4.4 Tea & Mate
  - 4.4.1 By Flavor
  - 4.4.2 By Packaging
- 4.5 Coffee
  - 4.5.1 By Product
- 4.6 Mineral Water
5. Strategic Overview of the Industry
- 5.1 Political Factors
- 5.2 Economic Factors
- 5.3 Social Factors
- 5.4 Technological Factors
6. Opportunities
- 6.1 On Trade Consumption
- 6.2 Recycling
- 6.3 Export
7. Competitive Landscape
- 7.1 CocaCola FEMSA
- 7.2 AmBev
- 7.3 Red Bull
- 7.4 PepsiCo, Inc.
List of Figures:
- Figure 31: Brazil Per Head Disposable Income (in 000 US$), 20072012F
- Figure 32: Brazil Median Household Income (in US$), 20072012F
- Figure 33: Brazil Consumer Expenditure (in Billion US$), 20072012F
- Figure 34: Brazil Consumer Expenditure on FBT (in Billion US$), 20072012F
- Figure 35: Brazil Young Population* (in Million), 20072012F
- Figure 36: Brazil Off Trade vs On Trade Consumption of Nonalcoholic Drinks (%), 2007E
- Figure 37: Brazil Off Trade & On Trade Sales of Soft Drink, Tea & Mate (%), 2006
- Figure 41: Brazil Soft Drink Sales (in Billion Liter), 20012007
- Figure 42: Brazil Forecast for Soft Drink Sales (in Billion Liter), 20082011
- Figure 43: Brazil Soft Drink Sales* (in Billion BRL), 20012006
- Figure 44: Brazil Soft Drink Sales by Distribution Channel (%), 2006
- Figure 45: Brazil Soft Drink Retail Price* by Distribution Channel (in BRL/Liter), 20012006
- Figure 46: Brazil Soft Drink Sales by Company (%), 2006 & 2007
- Figure 47: Brazil Soft Drink Sales by Flavor (%), 2006
- Figure 48: Brazil Regular vs Diet/Light Soft Drink Sales (%), 2006
- Figure 49: Brazil Soft Drink Sales by Packaging (%), 2007
- Figure 410: Brazil Soft Drink Sales by Packaging Size (%), Dec 2006
- Figure 411: Brazil Juice Consumption (in Million Liter), 20042007
- Figure 412: Brazil Forecast for Juice Consumption (in Million Liter), 20082011
- Figure 413: Brazil Juice Sales (in Million US$), 20052007E
- Figure 414: Brazil Juice Sales by Distribution Channel (%), 2006
- Figure 415: Brazil Juice Sales by Company (%), 2006
- Figure 416: Brazil Forecast for Juice Sales by Flavor (%), 2008
- Figure 417: Brazil Forecast for Regular vs Diet/Light Juice Sales (%), 2008
- Figure 418: Brazil Forecast for Juice Sales by Packaging (%), 2008
- Figure 419: Brazil Energy Drink Consumption (in Million Liter), 20032007E
- Figure 420: Brazil Forecast for Energy Drink Consumption (in Million Liter), 20082011
- Figure 421: Brazil Energy Drink Can Consumption (in Million), 20012007E
- Figure 422: Brazil Forecast for Energy Drink Sales by Company (%), 2008
- Figure 423: Brazil Isotonic Drink Consumption (in Million Liter), 20052007E
- Figure 424: Brazil Forecast for Isotonic Drink Consumption (in Million Liter), 20082010
- Figure 425: Brazil Forecast for Energy Drink Sales by Packaging (%), 2008
- Figure 426: Brazil Isotonic Drink Sales by Brand (%), 2006
- Figure 427: Brazil Tea & Mate Consumption (in Million Liter), 20052007
- Figure 428: Brazil Forecast for Tea & Mate Consumption (in Million Liter), 20082011
- Figure 429: Brazil Tea Sales by Company (%), 2007
- Figure 430: Brazil Tea & Mate Sales by Distribution Channel (%), 2006
- Figure 431: Brazil Forecast for Tea Consumption by Flavor (%), 2008
- Figure 432: Brazil Tea Consumption by Packaging (%), 2007
- Figure 433: Brazil Coffee Consumption (in Million Bags), 20032007
- Figure 434: Brazil Forecast for Coffee Consumption (in Million Bags), 20082011
- Figure 435: Brazil Per Capita Coffee Consumption (in Kg), 20032007
- Figure 436: Brazil Coffee Consumption by Product (in Million Bags), 2006 &2007
- Figure 437: Brazil Per Capita Coffee Consumption by Product (in Kg), 20032007
- Figure 438: Brazil Mineral Water Sales (in Billion Liter), 20012007
- Figure 439: Brazil Mineral Water Sales (in Million BRL), 2006 & 2007E
- Figure 440: Brazil Forecast for Mineral Water Sales by Value (in Million BRL) & Volume (in Billion Liter), 20082011
- Figure 61: Brazil Forecast for Off Trade vs On Trade Consumption of Nonalcoholic Drinks (%), 2010
- Figure 62: Brazil Forecast for Fruit Juice Export (in Billion US$), 20082011
  - List of Table:
- Table 61: Brazil Aluminum Can Recycling (in Tons), 20012005