Food and Ingredient Trends Addressing Specific Diseases and Other Health Conditions
Market Research Report

Food and Ingredient Trends Addressing Specific Diseases and Other Health Conditions Market Research Report

The public has picked up on how some functional foods differentiate themselves from conventional foods by targeting specific health benefits, and by offering to protect and improve the body's defenses against disease and illness. Food and Ingredient Trends Addressing Specific Diseases and Other Health Conditions looks at the ability of certain functional foods and/or their components to offer consumers opportunities to establish a defense against disease and other healthrelated conditions. While these foods cannot be used to cure a condition or illness, or guarantee that one will not experience a disease or health condition, they can be consumed to help fortify the body's defenses against any number of maladies.

Consumers are more aware of food and dietary issues and are monitoring and adjusting what they eat and drink as they have become more proactive in improving their health. On a global scale, consumers are actively looking to improve their health through diets. Food and diet have come to occupy a focal position in the prevention and treatment of many chronic diseases.

The vast attention paid to healthiness and its antithesis, unhealthiness, reveals a change in society's attitude to food in an age of plenty. Health and fitness have become increasingly commercialized and commodified into foods.

Packaged Facts looks at the following factors and health conditions and explores which foods or food components can reduce the risk of the condition beyond their usual nutritional benefits:

• Obesity
• Heart concerns
• Cancer
• High cholesterol
• Memory loss
• Lack of energy
• Bone heatlh
• Gastrointestinal disorders

Then the report explores the following key foods that target these specific diseases and other health conditions:

• Whole grains targeting cardiovascular disease, cancer and high cholesterol.
• Berries targeting infection.
• Leafy vegetables targeting different cancers.
• Probiotics and prebiotics targeting gut health.
• Fish and omega3 fatty acids targeting heart disease and the central nervous system.
• Soy targeting bone health and osteoporosis.
• Plant sterols and stanols targeting high cholesterol.
• Fruit giving that energy boost.
• Green tea and antioxidants targeting heart disease and cancer.
• Red wine, in moderate consumption with its resveratrol targeting heart disease.

Report Methodology

Data for the report was gathered from company product literature, annual reports, and other corporate brochures and documents, as well as information found in the scientific and trade press. In addition, interviews were conducted with company executives and researchers. This report reviews the nature and direction of research, and reports on future trends. In analyzing the trends and conclusions set forth in this report, Packaged Facts harnesses data from scientific studies, governmentapproved product health claims, and develops trends information based on data from Datamonitor's Productscan Online's new product introduction database, from Simmons Market Research Bureau's Spring 2004Spring 2007 and Winter 2008 surveys, and from Information Resources, Inc.'s InfoScan Review.

• Chapter 1: Executive Summary
  • Scope and Methodology
  • Scope of Report
  • Report Methodology
  • Consumers Become More Proactive
  • A Functional Trend Meets Individual Responsibility
  • Preventing and Treating Disease
  • Opportunities for Manufacturers and Suppliers
  • Addressing Important Health Concerns
  • Baby Boomer Segment
  • Manufacturers Face Challenges
  • Trends Foods that Fight Illness
  • Cancer and Lycopene
  • Tea, Soy, Flaxseed, Whole Grains and Leafy Vegetables
  • Heart Disease
  • Flavonoids, Fish, Soy Protein and Whole Grains
  • Blood Vessel Health and Diabetes
  • Cholesterol, Whole Grains and Phytosterols
  • Bone Health and Soy
  • Harnessing Prebiotics and Probiotics to Reduce Illness Risk
  • Alzheimers, Parkinsons and Antioxidants
  • Boosting Energy with Produce
  • Cranberries Battle UTIs
• Chapter 2: Highlights
  • Chapter 2: Perspective on GoodForYou Foods
  • Consumer Passion
  • Tracking Nutritional Information
  • Food as a Means of Distinction
  • What is Functional?
  • Positive Nutrition
  • Looking to Heal
  • Calorie and Fats Education
  • Familiarity with Foods that Provide Benefits
  • Immune System Boosters
  • Brain Enhancing Foods
  • Maintaining the Brain and Nervous System and Aging
  • Lessening the Risk of AgeRelated Neurodegenerative Diseases
  • Consumer Trend is to Seek Out Better for You Foods
  • Figure 21: Percentage of Adults Overall Consuming Nutritional Cereal Bars
  • Figure 22: Percentage of Adults Overall Consuming Chewy Granola Bars
  • Figure 23: Percentage of Adults Overall Consuming Hot Breakfast Cereals
  • Table 24: Percentage of Adults Overall Consuming FatFree/Skim Milk
  • Figure 25: Percentage of Adults Overall Consuming Regular/Whole Milk
  • Figure 26: Percentage of Adults Overall Consuming Tomato and Vegetable Juices
  • Figure 27: Percentage of Adults Overall Buying Nonfrozen Yogurt
  • Figure 28: IRITracked U.S. Sales of Yogurt (billions of dollars)
  • Figure 29: IRITracked U.S. Sales of Frozen Plain Vegetables (billions of dollars)
  • Figure 210: IRITracked U.S. Sales of Frozen Prepared Vegetables (millions of dollars)
  • Table 211: IRITracked U.S. Sales of Mayonnaise (billions of dollars)
  • Figure 212: IRITracked U.S. Sales of Hellmanns Light Mayonnaise (millions of dollars)
  • Opening Doors for Manufacturers
  • Harnessing Well Established Ingredients
  • Combating Consumer Worries
• Chapter 3: Highlights
  • Chapter 3: Key Health Factors Influencing Consumers Food Choices
  • The Obesity Issue
  • Figure 31: Percentage of Obese Adults by State in 2007
  • Health Implications
  • Heart Concerns
  • Cardiovascular Disease
  • A Rise in CVD
  • HeartRelated Health Claims
  • Whole Grains
  • Cancer
  • PlantBased Diet
  • Cholesterol
  • The Central Nervous System
  • Alzheimers Disease
  • Cholesterol Focus and Alzheimers
  • Parkinsons Disease
  • Boosting Energy
  • Moving from Energy Drinks to Foods
  • Complex Carbs Keep Blood Sugar Balanced
  • Boosting Memory
  • Folate
  • DHA
• Chapter 4: Highlights
  • Chapter 4: Issues Facing Manufacturers
  • Opportunities with Baby Boomers
  • Trans fat Labeling
  • Profit Opportunities
  • Commercializing Food Products with Health Benefits
  • Improving Nutrient Value
  • Healthier Grain Based Foods
  • Challenges
  • Technical Issues
  • Achieving Desired Texture and Taste
  • Consumer Education
  • Clarifying FDAApproved Health Claims
  • Significant Scientific Agreement Claims
  • Table 41: Approved FDAHealth Claims that Meet Significant Scientific Agreement
  • Qualified Health Claims
  • StructureFunction Claims
  • Market Challenges
  • The Obesity Image
  • Help Promote Healthy Eating
  • Table 42: Strategies for Growing Healthy Brands
• Chapter 5: Highlights
  • Chapter 5: Key Foods Targeting Illness
  • Cancer
  • Tomatoes and Lycopene
  • Tea and Catechins
  • Soy and Animal Protein Substitutes
  • Flaxseed and Dietary Lignan and ALA
  • Whole Grains and Fiber
  • Leafy Vegetables and Carotenoids
  • Heart Disease
  • Wine and Grapes and Resveratrol
  • Fish and Omega3 Fatty Acids
  • Soy and Meat Substitutes
  • Whole Grains and Fiber and Dietary Phytoestrogens
  • Blood Vessel Health and Diabetes
  • Cocoa Flavanols
  • Diabetes
  • Whole Grains and LowGlycemic Index Foods
  • Cactus Pear
  • Cholesterol
  • Whole Grains and Fiber
  • Plant Sterols and Stanols, Phytosterols
  • Bone Health
  • Soy and Calcium
  • Gastrointestinal Disorders
  • Prebiotics
  • Probiotics
  • Central Nervous System Diseases Including Alzheimers and Parkinsons
  • Antioxidants
  • Green Tea Antioxidant
  • Energy Boosting
  • Beans as a Tonic Food
  • Fruit
  • Freshly Squeezed Juices
  • Seaweed
  • Urinary Tract Infection
  • Cranberry
• Chapter 6: Selected Corporate Profiles
  • General Mills Inc.
  • Key GoodForYou Products
  • Groupe Danone
  • Key Products
  • Kashi Co.
  • Key Products
  • Kellogg Co.
  • Key Products
  • Mars Inc.
  • Key Products
  • Nestl SA
  • Key Products
  • PepsiCo International
  • Key Products
  • Raisio plc
  • Key Product
  • Cargill Inc.
  • Forbes MediTech Inc.
  • FutureCeuticals
  • Martek Biosciences Corp.
  • Unilever NV
  • Ganeden Biotech Inc.
  • Kraft Foods Inc.
  • Stolle Wellness Inc.