Mayonnaise & Salad Dressing Production in the US

Product innovation- the way of the future

The mayonnaise and salad dressing industry has matured in an environment that has supported US based operators with medium regulation. Brand recognition and establishing brand loyalty is the key; with new entrants to the industry faced with the challenge of establishing recognition and loyalty for their product. Medium-term growth in this industry will be reliant upon product innovation as consumers increasingly try a variety of foods that are not part of their traditional diets. The cream of this industry's crop would also be wise to respond to the increasing interest in natural and organic products.

This industry comprises establishments primarily engaged in one or more of the following: (1) manufacturing dressings and sauces, such as mayonnaise, salad dressing, vinegar, mustard, horseradish, soy sauce, tarter sauce, Worcestershire sauce, and other prepared sauces (except tomato-based and gravies); (2) manufacturing spices, table salt, seasoning, and flavoring extracts (except coffee and meat), and natural food colorings; and (3) manufacturing dry mix food preparations, such as salad dressing mixes, gravy and sauce mixes, frosting mixes, and other dry mix preparations. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.