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The Future of Ethical Food and Drinks
Growth opportunities in organic and sustainable products and packaging

  • Publication Date:August 2007
  • Publisher:Business Insights
  • Product Type: Report
  • Pages:134

The Future of Ethical Food and Drinks Growth opportunities in organic and sustainable products and packaging

The ethical market has increasingly moved away from its beginnings as a niche area catered for by a few specialist brands, towards the mass market mainstream. Food certification and other ethical labels are now an everyday feature of products sold across Europe and North America, popularised by greater consumer awareness and wider distribution. 'The Future of Ethical Food and Drinks: Growth opportunities in organic and sustainable products and packaging' is a new management report published by Business Insights that analyzes core areas of the ethical sector such as organic and Fairtrade food and drink and how the ethical remit is widening into a number of other areas including ethical packaging, food miles, additives and GMOs. It also examines market penetration of ethical products and the strategies adopted by multinationals in response to this emergent and increasingly important determinant of buyer behaviour. Identify future growth opportunities in the ethical food and drinks market and create more effective marketing and NPD strategies to exploit this growth with the help of this new report.

  • The Future of Ethical Food and Drinks
  • Executive Summary
  • Key drivers of ethical food and drinks
  • Ethical food and drinks market development
  • Innovation and NPD in ethical food and drinks
  • Industry survey
  • Conclusions and future development
  • Chapter 1 Ethical initiatives in food and
  • drinks
  • Introduction
  • Key initiatives
  • Trading fairly with developing countries
  • Sustainability
  • Food safety
  • Animal welfare
  • Packaging, pollution and the environment
  • Chapter 2 Key drivers of ethical food and
  • drinks
  • Summary
  • Introduction
  • Consumer demand for ethical products
  • Purchasing ethical products and ethical issues
  • Organic food and drink consumers
  • Supply-side drivers of ethical food and drink
  • Ethical private label
  • Private label Fairtrade
  • The importance of certifiers
  • Packaging and the environment
  • Growing pressure to reduce packaging
  • Pollution
  • Packaging, pollution and ethical food and drink marketing
  • Chapter 3 Ethical food and drink market
  • development
  • Summary
  • Introduction
  • Fairtrade products
  • Coffee still dominates the Fairtrade market
  • The overlap between Fairtrade and organic
  • Organic food and drink
  • Key sectors of the organic market
  • Ethical becomes mainstream
  • Current and future market penetration of Fairtrade
  • Organic moves into the mainstream
  • Chapter 4 Innovation and NPD in ethical
  • food and drinks
  • Summary
  • Introduction
  • Growth in new ethical product launches
  • Category analysis
  • Regional analysis
  • Product tag analysis
  • Ethical claims
  • Ethical NPD
  • Organic
  • Fairtrade
  • Local sourcing
  • No added hormones and no antibiotics
  • No genetic modification
  • No additives
  • Ethical packaging
  • Recycled materials
  • Reduced packaging
  • Biodegradable packaging
  • Chapter 5 Industry survey
  • Summary
  • Introduction
  • Driving the uptake of ethical food and drink
  • Consumer attitudes
  • Key influencers
  • Retailer initiatives
  • Manufacturer initiatives
  • Key features
  • Price premiums of ethical products
  • Leading categories and regions
  • Key categories
  • Leading regions
  • Company strategy
  • Development strategies
  • Leading company types
  • Leading ethical brands
  • Chapter 6 Conclusions and future
  • development
  • Summary
  • Introduction
  • Ethical initiatives SWOT analysis
  • Consumer demand
  • Ethical product marketing
  • Towards a wider ethical remit
  • Investment in the ethical sector
  • Growing use of ethical labels
  • Acquisition of ethical brands
  • Index
  • List of Figures
    • Figure 1.1: Ethical initiatives in food and drink
    • Figure 1.2: Fairtrade badges in Europe and the US
    • Figure 1.3: Rainforest Alliance certification
    • Figure 1.4: Marine Stewardship Council Blue Ecolabel
    • Figure 2.5: Choosing natural organic food and drinks rather than standard variants over the past year, by household income, 2006
    • Figure 2.6: Ethical private label development
    • Figure 2.7: Carbon Label use by Innocent Smoothies
    • Figure 3.8: Fairtrade expenditure and growth by country, 2001-2006
    • Figure 3.9: Fairtrade growth by product sector, Europe and North America, 2001-2006
    • Figure 3.10: % share of total category sales that are organic, Europe and US, 2000-2010
    • Figure 4.11: % growth in ethical products launched by category, 2005-2007
    • Figure 4.12: % share of ethical food and drinks launched by category, 2005 and 2007
    • Figure 4.13: % of food and drinks products in each category launched that are ethical, 2005 and 2007
    • Figure 4.14: % share of ethical products launched, by region, 2005 and 2007
    • Figure 4.15: % share of ethical products launched by claim, 2005 and 2007
    • Figure 4.16: % share of products that make the organic claim on other ethical products launched, 2007
    • Figure 4.17: % share of organic & Fairtrade food and drinks launched by category, 2005 and
    • Figure 4.18: Knorr Bio Gemse, Lidl Fairglobe Caf del Mundo and Carrefour AGIR Bio tea
    • Figure 4.19: Sainsbury's So Organic Fairtrade Chocolate and Trader Joe's Organic Fair Trade Breakfast Blend Coffee
    • Figure 4.20: Nescaf Partners' Blend and Ben & Jerrys Vanilla Fairtrade ice cream
    • Figure 4.21: Ethichoco mousse cake, Nature's Path Organic Toaster Pastries and Doves Farm Fairtrade cereal bars
    • Figure 4.22: EcoNugenics MycoKidz and Steaz Energy Organic Fuel
    • Figure 4.23: Bart Fairtrade and Equal Exchange cranberries
    • Figure 4.24: Eat Local and Little Bug Baby Food
    • Figure 4.25: Ben & Jerry's milkshakes, Oh Boy! Oberto Organic Beef Jerky and Campbell's Organic Chicken Broth
    • Figure 4.26: Earth's Best Sesame Street Ravioli and Tegel Ready to Grill
    • Figure 4.27: Odwalla Choco-Walla and Blue Band Soja Halvarine
    • Figure 4.28: % share of food and drinks launched that make ethical packaging claims by category, 2005 and 2007
    • Figure 4.29: Love Body and Chips Ahoy!
    • Figure 4.30: Jogurt Danone and Adnams Beer
    • Figure 4.31: Saphara Tea, Numi Organic Iced Tea, Belu water and Annie Chun's Kung Pao
    • Figure 5.32: The importance of consumer attitudes in driving uptake of ethical food and drink
    • Figure 5.33: The importance of key groups as drivers of the uptake of ethical food and drinks
    • Figure 5.34: The importance of retailer initiatives in changing consumer attitudes towards ethical products
    • Figure 5.35: The importance of manufacturer initiatives in changing consumer attitudes towards ethical products
    • Figure 5.36: The importance key features will have on influencing consumers to purchase ethical products over the next 5 years
    • Figure 5.37: How much of a premium are consumers willing to pay for products with an ethical positioning?
    • Figure 5.38: The importance of ethical food and drink in key product sectors in the next 5 years compared to today
    • Figure 5.39: Prevalence of ethical food and drinks by region
    • Figure 5.40: Ethical product development strategies over the next 5 years
    • Figure 5.41: Companies that have the most influence on innovation in ethical food and drinks today and will have in the next 5 years
    • Figure 6.42: SWOT analysis of ethical initiatives
  • List of Tables
    • Table 2.1: Buying of ethical or socially-responsible grocery items over the last year, by country, 2006
    • Table 2.2: Buying of ethical or socially-responsible grocery items over the past year, by generational cohort and country, 2006
    • Table 2.3: Influence on purchasing behavior and awareness of issues regarding food and drink, 2006
    • Table 2.4: Organic food users as % of the total US and European population, 2000-2010
    • Table 2.5: European Fairtrade private label development since 2000
    • Table 3.6: Sales of Fairtrade products by country, €m, 2001-2006
    • Table 3.7: Sales of Fairtrade coffee and other products by country, €m, 2001-2006
    • Table 3.8: Fairtrade market by product type, Europe and North America, 2004 & 2006
    • Table 3.9: Organic market value by country, $bn, 2000-2010
    • Table 3.10: Value of US and European organic food and drink by product category, $bn, 2010
    • Table 3.11: Fairtrade market forecasts, €m, 2006-2011
    • Table 3.12: Sales by value of organic products as % total national category sales, 2005
    • Table 3.13: Forecast sales by value of organic products as % total national category sales, 2010
    • Table 4.14: Top 10 product tags on ethical food and drinks launched, 2005-2007
    • Table 5.15: Top ten ethical food and drink manufacturers
    • Table 6.16: Key ethical acquisitions since 2000
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