New Opportunities In Out-of Home Food and Drinks Consumption

Content

• Chapter 1 Executive Summary
  • The Hot Topic
  • The Future Decoded
  • Action points
• Chapter 2 The Future Decoded
  • Introduction
  • Out-Of-Home food and drinks spending continues to rise in Europe
  • Out-Of-Home food and drink spending is already strong in the US
  • TREND: Mealtime habits continue to evolve
  • Changes to the average family unit are driving mealtime changes
  • Consumers have fewer shared eating occasions
  • Consumers eat in a wide variety of places
  • The concept of three core meals is becoming less relevant
  • Time pressure creates the necessity to eat and drink out of home
  • TREND: Consumers are more practical about food and drinks when away from home
  • American consumers eat a wide variety of foodstuffs for breakfast
  • Mealtime windows and choices are more fluid
  • Consumers spend less time eating during their lunch break by running errands
  • Eating and drinking are commonplace during traveling to reduce boredom
  • Eating and drinking are frequently incorporated into leisure pursuits
  • TREND: National culture impacts Out-Of-Home consumption
  • Northern Europe and the US share similar Out-Of-Home traits
  • Smoking bans may increase the foodservice market size
  • Foodservice occasions serve as frequent social reconnects
  • Southern European habits are slowly evolving
  • INSIGHT: Work pressure drives Out-Of-Home consumption
  • Lunch is severely affected by the world of work
  • INSIGHT: Freshness is touching all Out-Of-Home channels and occasions
  • Fast food operators are incorporating 'freshness' into their menus
  • Consumers want something different to ordinary sodas
  • INSIGHT: Consumers want healthy Out-Of-Home food and drinks
  • Consumers will seek more easy health wins Out-Of-Home
  • Consumers need to know what constitutes five daily fruit and vegetables
  • INSIGHT: Kids need healthy options at school
  • Poor diet choices contribute to health problems beyond obesity
  • Poor diet is linked to poor performance and behavior problems
  • New voluntary health guidelines are shaping the US soda market
  • INSIGHT: Consumers are increasingly interested in light meals
  • Smaller appetites drive the light meal trend
  • Eating behaviors affect the move to light meals
  • INSIGHT: Consumers have rising expectation of foodservice outlets
  • People expect more variety from foodservice outlets
  • Consumers want more input and involvement with their food
  • Freshness is vital in offering personalized customization
  • Health concerns have the potential to shape the future of foodservice
  • Conclusions
• Chapter 3 Action Points
  • Introduction
  • Make Out-Of-Home convenience a priority
  • Provide disposable cutlery to increase Out-Of-Home consumption
  • Make portability a given
  • Offer more liquid fills
  • Target the Out-Of-Home breakfast occasion
  • Sponsor breakfast clubs as a win-win social marketing effort
  • Target adult breakfasts more effectively
  • Target the light meal trend with sophisticated lunch kits
  • Facilitate light meal consumption with flexible packaging
  • Make freshness a priority
  • Provide real gourmet freshness in products
  • Use space age technologies in selected categories
  • Conclusions
• Chapter 4 Appendix
  • Supplementary data
  • Out-Of-Home food and drinks spending in France
  • Out-Of-Home food and drinks spending in Germany
  • Out-Of-Home food and drinks spending in Italy
  • Out-Of-Home food and drinks spending in the Netherlands
  • Out-Of-Home food and drinks spending in Spain
  • Out-Of-Home food and drinks spending in Sweden
  • Out-Of-Home food and drinks spending in the UK
  • Out-Of-Home food and drinks spending in Europe
  • Out-Of-Home food and drinks spending in the US
  • Research methodology
  • Definitions
  • References
  • Future readings
  • Report writing team
  • How to contact experts in your industry
• List of Tables
  • Table 1: Out-Of-Home food and drinks market value (US$ m), Europe, 2005
  • Table 2: Out-Of-Home food and drinks market value (US$ m), Europe, 2010
  • Table 3: Out-Of-Home food and drinks market value growth (CAGR), Europe, 2005-2010
  • Table 4: Out-Of-Home food and drinks market value (US$ m), US, 2005
  • Table 5: Out-Of-Home food and drinks market value (US$ m), US, 2010
  • Table 6: Out-Of-Home food and drinks market value growth (CAGR), US, 2005-2010
  • Table 7: Family unit composition by type (m), US and Europe, 2000-2005
  • Table 8: Family unit composition by type (%), US and Europe, 2000-2005
  • Table 9: Average time taken by consumers to prepare meals by daypart, US and Europe, 2004
  • Table 10: Most common US adult lunch locations, 2005
  • Table 11: Growth in adult workers' (18+) lunchtime meal locations, US and Europe, 2005-2010
  • Table 12: Annual missed core mealtime occasions per head, US and Europe, 2005
  • Table 13: Annual missed core mealtime occasions per head, US and Europe, 2010
  • Table 14: Growth in missed core mealtime occasions per head, US and Europe, 2005-2010
  • Table 15: Difference between OOH snacking and core meals average annual growth, by daypart, US and Europe, 2005-2010
  • Table 16: Relative growth of annual missed core mealtime occasions vs. growth in annual snacking by daypart, US and Europe, 2005-2010 CAGR
  • Table 17: Price premium consumers will pay for time-saving products
  • Table 18: Favorite consumer breakfast options, US, 2005
  • Table 19: Value of cereal bar market (US$ m), US and Europe, 2000-2010
  • Table 20: Value of smoothie market (US$ m), US and Europe, 2000-2010
  • Table 21: Annual Out-Of-Home per head food consumption occasions, US and Europe, 2005
  • Table 22: Annual Out-Of-Home per head food consumption occasions, US and Europe, 2010
  • Table 23: Growth in Out-Of-Home per head food consumption occasions, US and Europe, 2005-2010
  • Table 24: Lunch locations of adult (18+) workers, US and Europe, 2005
  • Table 25: Annual change in lunch locations of adult (18+) workers, US and Europe, 2005-2010
  • Table 26: Nutritional comparison, Burger King and McDonalds sandwiches
  • Table 27: Out-Of-Home food and drinks market value (US$ m), France, 2005
  • Table 28: Out-Of-Home food and drinks market value (US$ m), France, 2010
  • Table 29: Out-Of-Home food and drinks market value growth (CAGR), France, 2005-2010
  • Table 30: Out-Of-Home food and drinks market value (US$ m), Germany, 2005
  • Table 31: Out-Of-Home food and drinks market value (US$ m), Germany, 2010
  • Table 32: Out-Of-Home food and drinks market value growth (CAGR), Germany, 2005-2010
  • Table 33: Out-Of-Home food and drinks market value (US$ m), Italy, 2005
  • Table 34: Out-Of-Home food and drinks market value (US$ m), Italy, 2010
  • Table 35: Out-Of-Home food and drinks market value growth (CAGR), Italy, 2005-2010
  • Table 36: Out-Of-Home food and drinks market value (US$ m), Netherlands, 2005
  • Table 37: Out-Of-Home food and drinks market value (US$ m), Netherlands, 2010
  • Table 38: Out-Of-Home food and drinks market value growth (CAGR), Netherlands, 2005-2010
  • Table 39: Out-Of-Home food and drinks market value (US$ m), Spain, 2005
  • Table 40: Out-Of-Home food and drinks market value (US$ m), Spain, 2010
  • Table 41: Out-Of-Home food and drinks market value growth (CAGR), Spain, 2005-2010
  • Table 42: Out-Of-Home food and drinks market value (US$ m), Sweden, 2005
  • Table 43: Out-Of-Home food and drinks market value (US$ m), Sweden, 2010
  • Table 44: Out-Of-Home food and drinks market value growth (CAGR), Sweden, 2005-2010
  • Table 45: Out-Of-Home food and drinks market value (US$ m), UK, 2005
  • Table 46: Out-Of-Home food and drinks market value (US$ m), UK, 2010
  • Table 47: Out-Of-Home food and drinks market value growth (CAGR), UK, 2005-2010
  • Table 48: Out-Of-Home food and drinks market value (US$ m), Europe, 2005
  • Table 49: Out-Of-Home food and drinks market value (US$ m), Europe, 2010
  • Table 50: Out-Of-Home food and drinks market value growth (CAGR), Europe, 2005-2010
  • Table 51: Out-Of-Home food and drinks market value (US$ m), US, 2005
  • Table 52: Out-Of-Home food and drinks market value (US$ m), US, 2010
  • Table 53: Out-Of-Home food and drinks market value growth (CAGR), US, 2005-2010
  • Table 54: Definitions
  • Table 55: News sources
  • Table 56: Industry sources
• List of Figures
  • Figure 1: Eating out is seen as ideal for connecting with friends
  • Figure 2: Defining the Out-Of-Home food and drinks opportunity
  • Figure 3: Defining the light meal concept
  • Figure 4: Light meal consumption is growing across the US
  • Figure 5: Time-saving products are a boon to most consumers
  • Figure 6: Consumers generally feel they have less leisure time than previously, 2005
  • Figure 7: Key attributes distinguish meals from snacks
  • Figure 8: Eating out is seen as ideal for connecting with friends
  • Figure 9: Fast food chains are adapting to new consumer trends
  • Figure 10: Out-Of-Home drinks trends show new opportunities
  • Figure 11: Five a day campaigns simplify Out-Of-Home healthy eating
  • Figure 12: Light meals are a key consumer trend going forward
  • Figure 13: Pan-regional buffets offer a varied range to consumers
  • Figure 14: Food Facility advances the food court concept
  • Figure 15: Cereality is profitably targeting the OOH breakfast occasion
  • Figure 16: Burger bars have added freshness to their menus
  • Figure 17: Providing cutlery can extend the range of Out-Of-Home foods
  • Figure 18: One-handed foods can avoid the need for cutlery
  • Figure 19: Consumers want physical and mental performance boosts
  • Figure 20: Adult breakfasts are not being targeted correctly
  • Figure 21: Individual packaging promotes freshness
  • Figure 22: Consumers want greater input in their food
  • Figure 23: Light meals with resealable packaging will continue to grow
  • Figure 24: Healthy indulgences are a key Out-Of-Home opportunity
  • Figure 25: Health is a sound basis for premium positioning
  • Figure 26: Self-heating is best restricted to more budget offerings