Fruit Products in The U.S.

Publication Date	October 2006
Publisher	Packaged Facts
Product Type	Report
Pages	246
ISBN Number	not applicable
Product Code	PKF00024

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Summary

Americans really don't like fresh produce, do we?

Despite relentless messaging from the federal government, health advocates, even our mothers, few adults (or kids) eat the recommended "5 A Day" servings of fruit and vegetables. But do we eat derivative products - such as fruit juice, fruit candy, frozen fruit, jams, etc.?

As depicted in Fruit Products in the U.S., a new report from Packaged Facts, the answer is not really. The fruit products market has been relatively flat over the past five years, and will likely stay that way over the next five. Yet there are bright spots: frozen fruit sales are going strong, and the product as a whole has seemed to stabilize after having suffered during the low-carb days (fruit, with its inherent sugar content, can be high in carbohydrates, especially fruit products that are made with added sugar). Marketers have also latched on to health and wellness trends, and are now formulating and promoting fruit products based on such attributes as antioxidant content and organic heritage.

The report addresses several categories of fruit products: packaged fruit, fruit juices, fruit confectionary. It provides analysis and projections for the whole market, as well as individual sectors, offers new product and competitive trends, and looks at consumer behavior and attitudes surrounding fruit products.

Report Methodology

The information in Fruit Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by Productscan Online, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau's National Consumer Survey for Fall 2005.

What You'll Get in this Report

Fruit Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Fruit Products in the U.S. offers. The report addresses the following segments:

The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
The Products
Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the fruit products industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for fruit products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the fruit product consumer based on Simmons data.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for fruit products.
Research and development professionals stay on top of competitor initiatives and explore demand for fruit products.
Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Content

Chapter 1 Executive Summary
- Scope and Methodology
- Fruit Juice Category
- Packaged Fruit Category
- Fruit Confectionary Category
- Methodology
- The Market
  - A $20.8 Billion Market
  - IRI-Tracked Sales of Fruit Products
  - Fruit Juice Category
  - Packaged Fruit Category
  - Fruit Confectionary
  - Factors Affecting the Market
  - Obesity
  - Convenience Factor
  - Capitalizing on Healthy Fruit Products Focus
  - Organic To See Tremendous Growth
  - Increase in Demand for Exotic
  - Kids as Attractive Fruit Products Consumers
  - Hispanics Drive Fruit Consumption
  - Projected Market Growth
  - Fruit Products Market Remains Flat at $20.6 billion in 2010
- Competitive Situation
  - Top Fruit Products Marketers & Brands
  - The Leaders: PepsiCo and Coca-Cola Co.
  - No.3 Altria/Kraft Foods Inc. Shows Strong Growth
  - Cadbury Schweppes plc
  - Ocean Spray Cranberries, Inc.
  - Welch Foods Inc.
  - Nestl USA, Inc.
  - Del Monte Foods Co.
  - Campbell Soup Co.
  - Dole Foods Co, Inc.
  - Figure 1-1 Top Marketers of Fruit Products by Share of IRI-Tracked Sales,
  - 2005 (%)
  - Top Fruit Product Brands
- # Marketing Dynamics
  - Advertising and Marketing Initiatives
  - Packaging and Labeling Initiatives
  - USDA Organic Certified Products
  - Packaging
  - Labeling
  - Targeting Kids
  - Events, Sweepstakes and Contests
  - FSIs
  - New Product Introductions
  - 'Natural' Package Tag Leads in Major Categories
  - Healthy Fruit Products Introduced
  - Light, Sugar-free, Low-carb and Fat-free Juices for Health Conscious
  - Consumers
  - Health Fortified Fruit Drinks in Vogue
  - Antioxidants Rule
  - Organic Fruit Products - a Strong Trend
  - Fruit Products Target Hispanics
  - Upscale Introductions
  - Strawberry among the Top Flavors
- # The Consumer
  - Jams, Jellies, and Preserves Leads
  - Usage Patterns by Age-Brackets
  - Household Penetration of Fruit Products by Ethnicity
  - Higher Penetration Rates for Bigger Households
  - Purchasing Patterns by Household Income
  - Usage Rates Increase With More Children in Households
  - Comparison by Attitude/Lifestyle Statements
- # Trends and Factors to Growth
  - Overweight/Obesity in the U.S. on the Rise
  - 2005 Dietary Guidelines for Americans
  - Fruit Advantage
  - Total Per Capita Fruit Consumption Falls Despite Initiatives
  - Hispanics and Fruit Consumption
  - Hurricanes Cause Drop in Citrus Production
  - Schools and Fast Foods Offer Healthier Foods
  - Trends and Opportunities
  - Health: Top Selling Point
  - Product Innovation - the Key to Growth
  - Focus on Packaging
Chapter 2 The Market
- Scope
- Fruit Juice Category
- Packaged Fruit Category
- Fruit Confectionary Category
- Methodology
- # Retail Sales of Fruit Products
  - A $20.8 Billion Market
  - Growing Fresh Fruit Consumption Hurt Sales
  - Table 2-1 U.S. Market for Fresh Fruits, 2002-2005 (in billion $))
  - Figure 2-1 U.S. Retail Sales of Fruit Products, 2001-2005 (in billion $)
  - Fruit Juice Retail Sales Decline
  - Packaged Fruit Posts Healthy Retail Growth
  - Fruit Confectionary Retail Sales Dip
  - Table 2-2 U.S. Retail Sales of Fruit Products by Category, 2001-2005 (in million $)
- IRI-Tracked Sales of Fruit Products
Table 2-3 IRI-tracked Sales of Fruit Products by Category, 2001-2005 (in million $)
Figure 2-2 IRI-tracked Share of Fruit Products by Category, 2001 vs. 2005 (%)
Table 2-4 IRI-tracked Share of Fruit Products by Leading Sub-categories, 2001 versus 2005 (%)
Table 2-5 IRI-tracked Sales of Fruit Products by Sub-category, 2001 versus 2005 (in million $)
Fruit Juices
Composition
Figure 2-3 Category Composition of Fruit Juice by Sub-category, 2005 (%)
Fruit Juice Sales Generally Flat
Figure 2-4 IRI-tracked Sales of Fruit Juice, 2001-2005 (in billion $)
Sales of Refrigerated Juices/Drinks Rise Slightly
Smoothies and Bottled Cherry Juice Growing Fast!
Vegetable Juice/Cocktail Segment Stands Strong
Aseptic and Canned Juices Sales Decline

Packaged Fruit Category

Composition
Figure 2-5 Composition of Packaged Fruit by Sub-Category Share, 2001-2005 (%)
Packaged Fruit Category Grows in 2005
Canned/Bottled Fruit Grows in 2005
Figure 2-6 IRI-tracked Sales of Packaged Fruit, 2001-2005 (in billion $)
Table 2-6 IRI-tracked Sales of Packaged Fruit Subcategories, 2005 versus 2004 (%)
Frozen Fruit

Fruit Confectionary

Composition
Figure 2-7 Category Composition of Fruit Confectionary by Sub-category, 2005 (%)
Fruit Confectionary Sales Drop in 2005
Frozen Fruit Bars Show a Whopping Dip in 2005
Figure 2-8 IRI-tracked Sales of Fruit Confectionary, 2001-2005 (in billion $)

Factors Affecting Market Growth

Obesity
Convenience Factor
Capitalizing on Healthy Fruit Products Focus
Increase in Demand for Exotic/Superfruits
Kids as Attractive Fruit Products Consumers
Hispanics Drive Fruit Consumption

Projected Market Growth

Fruit Products Market to Stand at $20.6 Billion in 2010
Table 2-7 Projected U.S. Retail Sales of Fruit Products, 2006-2010 (in billion $)
Fruit Juice Category to Stand at $14.4 Billion in 2010
Table 2-8 Projected U.S. Retail Sales of Fruit Juice, 2006-2010 (in billion $)
Packaged Fruit Projected at $3.9 Billion by 2010
Table 2-9 Projected U.S. Retail Sales of Packaged Fruit, 2006-2010 (in billion $)
Confectionary Category Projected at $2.3 Billion
Table 2-10 Projected U.S. Retail Sales of Confectionary, 2006-2010 (in billion $)

Chapter 3 Competitive Situation

Marketers and Brands
- Marketer Overview
- Beverage Companies
- Food or Consumer Product Companies
- Growers' Co-operatives
- Smaller, Often Privately Held Companies
- Licensing-an Important Tool
- Mergers, Acquisitions, and Expansions
- Private Label Brands
- Table 3-1 Selected U.S. Marketers of Fruit Products
Top Fruit Products Marketers & Brands
- The Leaders: PepsiCo and Coca-Cola Co.
- No.3 Altria/Kraft Foods Inc. Shows Strong Growth
- Figure 3-1 Top Marketers of Fruit Products by Share of IRI-Tracked Sales, 2005 (%)
- Cadbury Schweppes plc
- Ocean Spray Cranberries, Inc.
- Welch Foods Inc.
- Nestl USA, Inc.
- Del Monte Foods Co.
- Campbell Soup Co.
- Dole Foods Co, Inc.
- Table 3-2 Top Fruit Product Brands by Two-Year Gains in IRI-Tracked Sales, 2004 versus 2005 (in million $)
- Table 3-3 U.S. Fruit Products Market: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
- Top Fruit Product Brands
- Odwalla, Simply Orange, and Crystal Light Post Consistent Growth
- Private Labels Keep Dipping
- Table 3-4 U.S. Fruit Juice Market: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
- Performance of Selected Fruit Juice Sub-Categories
- Refrigerated Fruit Juice Sub-Category Witnesses Dynamism
- Table 3-7 Refrigerated Juices/Drinks: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
- Nestl USA, Welch's and Private Label Witness Gain in 2005 SS Sales
- Table 3-8 Shelf Stable Bottled Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Kraft Foods Occupies More than 50% Share in Aseptic Juices
- Table 3-9 Aseptic Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Campbell Soup Co. Continues to Lead SS Canned Juice Sub-Category
- Table 3-10 Shelf Stable Canned Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Kraft Foods Dominates the Fruit Drink Mixes Sub-category
- Table 3-11 Fruit Drink Mixes: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
Top Packaged Fruit Marketers & Brands
- Del Monte Increases Market Share and Sales in the Packaged Fruit Category
- Ocean Spray and Some Smaller Marketers Post Rising Sales
- Private Labels Dominate Maraschino Cherries and the Frozen Fruit
- Sub-categories
- Table 3-5 U.S. Packaged Fruit Category: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
- Performance of Selected Packaged Fruit Sub-categories
- Dole at No. 2 Position in Canned/Bottled Fruit Sub-category
- Table 3-12 Canned/Bottled Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Dried Fruit Marketers Ocean Spray and Mariani Packaging Improve Performances In 2005
- Table 3-13 Dried Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Table 3-14 Glazed Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
Top Confectionary Marketers & Brands
- General Mills' Sales Dip; Sales of J.M. Smucker Stagnant
- Kellogg Co. Overtakes Welch's in 2005 Sales
- Nestl USA, Inc. - the Perpetual Gainer
- Table 3-6 U.S. Fruit Confectionary Category: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
- Performance of Selected Confectionary Segment
- J.M. Smucker Co.-The Jams, Jellies, Preserves Category Driver
- Table 3-15 Jams, Jellies, and Preserves: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Kraft's Sales Dip
- Table 3-16 Fruit Rolls, Bars, and Snacks (Dry Fruit Snacks): IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
- Libby's and Musselman's Pie Pastry Filling-the Only Gainers in 2005
- Table 3-17 Pie, Pastry and Filling: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)

Chapter 4 Leading Company Profiles

PepsiCo, Inc.
Corporate Background
Figure 4-1 IRI-Tracked Fruit Product Sales of PepsiCo, Inc., 2001-2005 (in billion $)
Company Snapshot
Tropicana launches the First Orange Juice with Fiber
Table 4-1 PepsiCo, Inc.'s Fruit Products by Selected Brands
Orange Juice with Weight Watchers POINTS
Fruit Flavored Jazz Colas Launch in 2006
Fruit Flavored Drinks Face Labeling Issues
So, be healthy with SoBe

# Coca-Cola Co.

Corporate Background
Figure 4-2 IRI-Tracked Fruit Product Sales of Coca-Cola Co., 2001-2005 (in billion $)
Product and Brand Portfolio
Table 4-2 Coca-Cola Co.'s Fruit Products by Selected Brands
Company Snapshot
DASANI Sensations Combines Water with the Taste of Fruit
Coca-Cola Offers Nutritious Beverages in Schools
Minute Maid Fruit Flavored CSDs Phase Out
New Minute Maid Light Juice Juices up Chilled Juice Drink Category
Minute Maid Supports WomenHeart

Altria/Kraft Foods

Corporate Background
Figure 4-3 IRI-Tracked Fruit Product Sales of Altria/Kraft Foods, 2001-2005 (in million $)
Product and Brand Portfolio
Table 4-3 Kraft Food's Fruit Products by Selected Brands
Company Snapshot
Fruit Snacks Manufacturing Facility Sold to Kellogg
Healthy Lifestyle Initiatives Announced at California Summit
Food Marketing Institute Supermarket Convention and Educational Expo
School Health and Wellness

Cadbury Schweppes plc

Corporate Background
Eliminating Soft Drinks from Schools
Figure 4-4 IRI-Tracked Fruit Products Sales of Cadbury Schweppes plc, 2001-2005 (in million $)
Product and Brand Portfolio
Table 4-4 Cadbury Schweppes plc's Fruit Products by Selected Brands
Mott's New Brand Extensions

Ocean Spray Cranberries, Inc.

Corporate Background
Figure 4-5 IRI-Tracked Fruit Product Sales of Ocean Spray Cranberries, Inc., 2001-2005 (in million $)
Table 4-5 Ocean Spray Cranberries, Inc.'s Fruit Products by Selected Brands
Company Snapshot
Ocean Spray on Expansion Spree
Getting Creative with Cranberries

Welch Foods Inc.

Corporate Background
Figure 4-6 IRI-Tracked Fruit Product Sales of Welch Foods Inc. 2001-2005 (in million $)
Table 4-6 Welch Foods Inc.'s Fruit Products by Selected Brands
Company Snapshot
Welch's Products Enhance Health and Prevent Diseases
Collectible Jelly Jars - Nostalgic Branding

Nestl USA, Inc.

Corporate Background
Figure 4-7 IRI-Tracked Fruit Product Sales of Nestl USA, Inc., 2001-2005 (in million $)
Table 4-7 Nestl USA, Inc.'s Fruit Products by Selected Brands

Campbell Soup Co.

Corporate Background
Figure 4-8 IRI-Tracked Fruit Product Sales of Campbell Soup Co., 2001-2005 (in million $)
Table 4-8 Campbell Soup Co.'s Fruit Products by Selected Brands
Company Snapshots
Distribution Strengthens Fruit Juice Category
Organic Introductions
V8 Splash Juice Flavors Target Hispanics

Del Monte Foods Co.

Corporate Background
Figure 4-9 IRI-Tracked Fruit Products Sales of Del Monte Foods Co., 2001-2005 (in million $)
Table 4-9 Del Monte Foods Co.'s Fruit Products by Selected Brands
Company Snapshot
Del Monte Daily Consumer Outreach Program - a Health Initiative

Dole Food Co., Inc.

Corporate Background
Figure 4-10 IRI-Tracked Fruit Product Sales of Dole Food Co., 2001-2005 (in million $)
Table 4-10 Dole Food Co. Inc.'s Fruit Products by Selected Brands
Company Snapshot
Reducing Obesity with 'School Salad Days'
Frozen Fruit-the Healthy Solution

Chapter 5 Marketing Dynamics

Advertising and Marketing Initiatives
- Packaging and Labeling Initiatives
- USDA Organic-Certified Products
- Informational Packaging
- Convenient and Easy-to-carry Packs
- Standing Out Among the Crowd
- Managing the Labeling Issue
- Targeting Kids
- Advertising Initiatives
- Top Brands by Ad Spends
- Table 5-1 U.S. Fruit Products Top Brands by Ad Spends, 2005 (in million $)
- Highest Advertising Outlay for Tropicana
- Minute Maid's Top Two brands take up Two-thirds of Advertising Outlay
- V8 - the Third Most Heavily Advertised Brand
- Ocean Spray Highlights White Cranberry Juice
- Welch's Focus on Grape Juice Brands
- Dole's Jarred Fruit has more than 80% in the Advertising Outlay
- Table 5-2 U.S. Fruit Products Top Brands/Sub-Brands by Ad spends, 2005
- (in million $)
- Association with American Idol
- Event Sponsorships
- Simply Orange's Money Back Guarantee
- FSIs
New Product Introductions
- A Proliferation of New Products in a Flat Market
- 'Natural' Package Tag Leads in Major Categories
- Healthy Fruit Products Introduced
- Light, Sugar-free, Low-Carb and Fat-free Juices for Health Conscious Consumers
- Health-Fortified Fruit Drinks in Vogue
- Antioxidants Rule
- Organic Fruit Products, a Strong Trend
- Upscale Introductions
- Introductions by Flavors
- Strawberry among the Top Flavors
- Fruit-Flavored Drinks
- Table 5-3 Fruit-Flavored Drink Introductions by Package Tags
- Table 5-4 Fruit-Flavored Drink Introductions by Flavor
- Table 5-5 Selected Fruit-Flavored Drink Introductions from
- Leading Marketers
- Vegetable Juices
- Table 5-6 New Vegetable Juice Introductions by Package Tags
- Table 5-7 New Vegetable Juice Introductions by Flavor
- Table 5-8 Selected New Vegetable Juice Introductions from
- Leading Marketers
- Beverage Mixes and Flavorings
- Table 5-9 New Beverage Mix and Flavoring Introductions by Package Tags
- Table 5-10 New Beverage Mix and Flavoring Introductions by Flavor
- Table 5-11 Selected New Beverage Mix and Flavoring Introductions from Leading Marketers
- Fruit and Fruit Side Dish
- Table 5-12 Selected Fruit Side Dish Introductions by Package Tags
- Table 5-13 Selected Fruit Side Dish Introductions by Flavor
- Table 5-14 Selected Fruit Side Dish Introductions from Leading Marketers
- Jams, Jellies, Marmalades
- Table 5-15 New Jam, Jelly, Marmalade Introductions by Package Tags
- Table 5-16 New Jam, Jelly, Marmalade Introductions by Flavor
- Table 5-17 Selected New Jam, Jelly, Marmalade Introductions from Leading Marketers
- Snack Bars
- Table 5-18 New Snack Bar Introductions by Package Tags
- Table 5-19 New Snack Bar Introductions by Flavor
- Table 5-20 Selected New Snack Bar Introductions from Leading Marketers
- Fruit Snacks
- Table 5-21 New Fruit Snack and Other Introductions by Package Tags
- Table 5-21 [Cont.] New Fruit Snack and Other Introductions by Package Tags
- Table 5-22 New Fruit Snack and Other Introductions by Flavor
- Table 5-23 Selected New Fruit Snack and Other Introductions from Leading Marketers

Chapter 6 The Consumer

Simmons Survey
- Jams, Jellies, and Preserves Leads
- Table 6-1 Overall Usage Rates for Selected Fruit Product Classifications in U.S. Households, 2005 (%)
- Usage Patterns by Age-Brackets
- Table 6-2a Adult Usage Rates for Selected Fruit Products, by Age (18-54), 2005
- Table 6-2b Adult Usage Rates for Selected Fruit Products, by Age (55+), 2005
- Central and Southwest U.S. Lead
- Table 6-4 U.S. Household Usage for Selected Fruit Products by Region, 2005
- Household Penetration of Fruit Products by Ethnicity
- Table 6-5 U.S. Household Usage for Selected Fruit Products by Ethnicity, 2005
- Higher Penetration Rates for Bigger Households
- Purchasing Patterns by Household Income
- Table 6-6 U.S. Household Usage for Selected Fruit Products by Household Size, 2005
- Table 6-7 U.S. Household Usage for Selected Fruit Products by Household Income Bracket, 2005
- The Ethnic Skew
- Hispanics
- African Americans
- Asians
- Table 6-8 U.S. Household Usage for Jams, Jellies, and Preserves by Ethnicity, 2005
- Table 6-9 U.S. Household Usage for Canned/Jarred Fruit by Ethnicity, 2005
- Table 6-10 U.S. Household Usage for Nutritional Fruit Snacks by Ethnicity, 2005
- Table 6-11 U.S. Household Usage of Orange Juice in Bottles/Cans/Cartons by Ethnicity, 2005
- Table 6-12 U.S. Household Usage for Frozen Orange Juice by Ethnicity, 2005
- Table 6-13 U.S. Household Usage for Fruit Juices/Drinks Other than Orange by Ethnicity, 2005
- Table 6-13 [Cont.] U.S. Household Usage for Fruit Juices/Drinks Other than Orange by Ethnicity, 2005
- Table 6-13 [Cont.] U.S. Household Usage for Fruit Juices/Drinks Other than Orange by Ethnicity, 2005
- Table 6-14 U.S. Household Usage for Tomato and Vegetable Juice by Ethnicity, 2005
- Table 6-15 U.S. Household Usage for Frozen Juice Bars/Frozen Novelty Treats by Ethnicity, 2005
- Usage Rates Increase With More Children in Households
- Households with Children Less than 6 Years
- Households with Children Between 6-11 Years
- Households with Children Between 12-17 Years
- Table 6-16 Households with Children Use of Jams, Jellies, and Preserves, by Child Age Bracket, 2005
- Table 6-17 Households with Children Use Canned/Jarred Fruit, by Child Age Bracket, 2005
- Table 6-18 Households with Children Use of Nutritional Fruit Snacks, by Child Age Bracket, 2005
- Table 6-19 U.S. 'Households with Children' Usage for Orange Juice in Bottles/Cans/Cartons Age Bracket, 2005
- Table 6-19 [Cont.] U.S. 'Households with Children' Usage for Orange Juice in Bottles/Cans/Cartons Age Bracket, 2005
- Table 6-20 U.S. 'Households with Children' Usage for Frozen Orange Juice by Age Bracket, 2005
- Table 6-21 U.S. 'Households with Children' Usage for Fruit Juices/Drinks Other than Orange by Age Bracket, 2005
- Table 6-22 U.S. 'Households with Children' Usage for Frozen Juice Bars/Frozen Novelty Treats by Age Bracket, 2005
- Comparison by Attitude/Lifestyle Statements
- Table 6-23 Comparison by Lifestyle Statements/Attitudes towards Consumption of Different Fruit Products (%)

Chapter 7 Trends & Factors To Growth

Fruit and the American Diet
- Overweight/Obesity in the U.S. on the Rise
- Sodas/Soft Drinks Link With Obesity
- Popularity of Soft Drinks Drop
- Table 7-1 Per Capita Consumption of Fruit juice, Orange Juice and Bottled Water, 1998-2004 (in Gallons)
- Role of High-Fructose Corn Syrup in Obesity
- 2005 Dietary Guidelines for Americans
- Fruit Advantage
- Strawberries for Heart Health and Lowered Cancer Risks
- Blueberries are Rich in Antioxidants
- Grapefruit for Good Health and Weight Loss
- Tomatoes and Watermelons Benefit the Heart, Reduce Cancer Risks
- Cranberry for Various Health Disorders
- Medical Studies Reveal Pomegranate to be a Wonder Fruit
- Higher Fruit Consumption Lowers Body Mass Index
- U.S. Fruit Consumption Does Not Match 2005 Dietary Guidelines
- Total Per Capita Fruit Consumption Falls, Despite Initiatives
- Table 7-2 Per Capita Consumption of Fruit in Pounds, 2001 versus 2004
- Table 7-3 Fruit Ranked by Per Capita Consumption in Pounds,
- 2001 versus 2004
- Hispanics and Fruit Consumption
- Hurricanes Cause Drop in Citrus Production
- Fast Foods Go the Fruity, Healthy Way
- Schools to Offer Healthier Foods
Trends and Opportunities
- Health: Top Selling Point
- Focus on Packaging
- Focus on Ethnic Populations
- Table 7-4 Usage Rates for Selected Fruit Product Classifications in U.S. Households by Ethnicity, 2005 (%)