Fruit & Vegetables in Italy

Datamonitor's Fruit & Vegetables in Italy industry profile is an essential resource for top-level data and analysis covering the fruit & vegetables industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of the industry's recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards

• Includes a five-year forecast of the industry
• The leading companies are profiled with supporting key financial metrics

• Supported by the key macroeconomic and demographic data affecting the market

Highlights

• Detailed information is included on market size, measured by value and/or volume

• Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

Why you should buy this report

• Spot future trends and developments

• Inform your business decisions

• Add weight to presentations and marketing materials

• Save time carrying out entry-level research

Market Definition

The fruit & vegetables market reflects the sale of all types of fruit and vegetables, regardless of whether they are sold as fresh, canned or frozen produce. Potatoes have been included within the vegetables sector. Market values have been calculated at retail selling price (RSP), and include all applicable taxes. Any currency conversions used to create this report have been calculated at constant 2007 annual average exchange rates.

Market volumes show domestic demand for fruit and vegetables. While fruit and vegetables used to produce beverages have been included within the market volumes, they have not been considered when calculating market values. The players shown in the leading companies section of this report are all fruit and vegetable retailers.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden and the UK.

Eastern Europe comprises the Czech Republic, Hungary, Poland and Russia.

Europe comprises Western and Eastern Europe.