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The Vegetables Market in Western Europe (16 countries)

Publication Date	July 2009
Publisher	Food for Thought
Product Type	Report
Pages	132
ISBN Number	not applicable
Product Code	FFT00032

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Summary

Basic coverage:

Market demand for years 2003, 2007, 2008 and forecasts for years 2009, 2010 and 2011. Company market shares and brands for 2009 and continuously updated.

DESCRIPTION

The total West European Vegetables Market was worth Euros 66.4 billion in 2008, and the Top-10 West European companies supplied 16.1% of this market. This total market is forecast to decline at an average annual real -0.05% during the 2008 - 2011 period. This report covers ALL 16 West European countries (see list below), providing complete in-depth coverage - no gaps or omissions! - based on FFT's international food and drink markets database, now in its 20th year. An additional 6 Central European and 3 North American countries are also available (see ''Matching Reports'' below). In particular, this report identifies 492 holding, independent and subsidiary companies in terms of market share by product, country, region and overall, providing an unparalleled strategic vision of the key players in the market. The underlying food & drink markets database is continously updated, for example in regard to ongoing merger and acquisition activity, thus providing fully up-to-date analysis at all times with an online subscription.

The report includes (see detailed Table of Contents for more):

A detailed 50-page Executive Summary in the form of commented graphs and data tables, including complete summary data tables (see Executive Synopsis).
Altogether, 64 country and product markets are covered by this report (see detail below).
Foodservice and Retail Market data are given by volume and value, and by product and country, hence providing complete coverage of human consumption.
Up to the Top-10 holding companies by market share by product, country and region.
Up to Top-100 holding companies listing by overall market share in the present markets.
Own label, branded, unbranded and artisanal (own produced for own sale) market shares.

A unique strategic vision of the 16-country West European market is presented, in particular identifying the numerous companies present together with their market shares and major brands by country and product. Standard data tables (see samples) for each product provide a 16-country panorama of company strength (market shares by country and for the region) and presence (number of country and product markets in which present). Altogether, 492 holding, independent and subsidiary companies are identified (see full alphabetic listing), together with 547 company market shares and major brands by country and product. (These can vary slightly due to continuous updating). This report provides a complete quantitative, hard data demand and supply analysis of final human consumption in the country and product markets listed below (see also Table of Contents). All product markets are carefully defined so as to be comparable across all countries.

WHY YOU SHOULD BUY THIS REPORT

Taken together with an online subscription to the underlying, continuously updated food & drink markets database, this report provides a fully up-to-date corporate "map" of the major players and market trends, providing valuable support to strategic marketing decisions, in particular regarding:

Strategic Planning
Marketing & Sales
Mergers and Acquisitions
Market Opportunities & Risks
Company Strengths & Weaknesses

COVERAGE

4 Individual Product Markets:

Fresh vegetables, Canned vegetables, Frozen vegetables, Chilled vegetables

16 Country Markets:

Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland/Eire, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom. 64 Product and Country Markets Being 4 Single Product Markets (Market Groups not counted) times 16 countries above.

492 Companies:

Altogether 492 holding, independent and subsidiary companies (see company listing, can very slightly with continuous updating).

547 Company Market Shares:

Altogether 547 company market shares by product and country (can very slightly with continuous updating).

Mergers and Acquisitions:

Data tables continously updated with online subscription. M&A listings e-mailed regularly and provided free online. Product markets affected are specified.

Own Label

Own Label, Branded, Unbranded and Artisanal (own made for own sale, e.g. independent bakers) market shares by product and country.

Major Brands

Major brands listed by country, product, holding or independent companies and subsidiaries. AND FOR EACH AND EVERY PRODUCT COVERED (see samples) Retail, Foodservice and Total Historical and Forecast Demand: Total markets by volume and by value for 2003, 2007 and 2008, as well as forecast markets by volume and by value for 2009, 2010, and 2011.

Demand Trends:

Growth by volume and value (real % growth and by actual volumes and values), 2003-2008.

Forecast Growth:

Forecast Real % Growth by Product and Region 2008 - 2011

Company Market Shares:

Market shares by product, country and region in 2009 (continuously updated online), are presented by product market, identifying the market leaders by country and regionally.

Company Profiles:

All holding companies identified are listed alphabetically with their key subsidiaries by country, detailing the product markets in which the latest market shares have been identified. The overall share in the present market is calculated. The estimated percent contribution of each product to final (retail + foodservice) sales is also provided.

Supporting Annexes:

Several supporting annexes such as exhange rates, population and pet data, company abbreviations (occasionally used in tables for space reasons), etc. are available free online.

DELIVERABLES

Edition, No. of Pages: Current Edition: Continuously updated to preceding month. Estimated 182 pages.

Presentation:

The report is produced at time of order from the continously updated database, and consists essentially of hard data provided in the form of detailed graphs, charts and data tables.

Electronic Support PDF:

The standard pdf report delivered by e-mail can be printed and then photocopied recto-verso, and is designed to then drop into a 4-ring folder as a complete report, including cover, table of contents, etc. Electronic Support Excel (xls): Not included. Can be provided with an annual online subscription giving access to this report's coverage of products and countries, and all subsequent updates, for a period of one year. Please contact FFT if you are interested.

MATCHING REGIONAL REPORTS

(available online, see www.fft.com)

Central Europe

Coverage: Bulgaria, Czech Republic, Hungary, Poland, Romania and Slovakia.

North America

Coverage: Canada, Mexico, USA.

Country Reports

Coverage: All 25 countries in database (??800 pages each) Single Country and Product Market

Any single country and product market.

Any Combination

Any combination of countries, products and demand and supply data is

possible online at www.fft.com.

Content

1. INTRODUCTION
- 1.1 FOREWORD
- 1.2 EXPANDED COVERAGE
- 1.3 FEATURES AND INNOVATIONS IN THIS EDITION
- 1.4 DEFINITIONS AND METHODOLOGY
2. EXECUTIVE SUMMARY
- 2.1 INTRODUCTION
  - Figure 2-1: 2008 Vegetables Markets Vs Total Market
- 2.2 OVERVIEW
- 2.21 The Total Market by Country
  - Figure 2-2: Total 2008 Market by Country
  - Table 2-1: 2003 & 2008 Total Markets
- 2.22 The Total Market by Product
  - Figure 2-3: Total 2008 Market by Product
  - Table 2-2: 2003 & 2008 Product Markets
- 2.23 Identifying Leading Country/Product Markets
  - Figure 2-4: Total 2008 Market by Product
  - Figure 2-5: 2003 & 2008 Product Markets
- 2.3 THE RETAIL AND CATERING/FOODSERVICE MARKETS
- 2.31 Retail and Catering Market Overview
  - Table 2-3: 2003 & 2008 Retail and Catering Product Markets
- 2.32 Retail and Catering Analysis by Country
- 2.321 Retail Market Shares by Country
  - Figure 2-6: 2008 Country Retail Market Shares: All Selected Products
- 2.322 Catering Market Shares by Country
  - Figure 2-7: 2008 Country Catering Market Shares: All Selected Products
- 2.323 Catering Vs Retail Markets by Country
  - Figure 2-8: 2008 Catering Vs Retail Country Markets By Country
- 2.33 Retail Vs Catering Analysis by Product
- 2.331 Retail Market Shares by Product
  - Figure 2-9: 2008 Retail Market Shares by Country
- 2.332 Catering Market Shares by Product
  - Figure 2-10: 2008 Catering Market Shares by Product
- 2.333 Catering Vs Retail Markets by Product
  - Figure 2-11: 2008 Retail Vs Catering Markets By Country
- 2.4 HISTORIC GROWTH TRENDS
- 2.41 Summary of Historic Trends
  - Table 2-4: 2003-2008 Growth Trend Rankings by Country
  - Table 2-5: 2003-2008 Growth Trend Rankings by Product
- 2.42 Country Market Analysis
- 2.421 Total Product Markets by Country
  - Figure 2-12: Total 2003 & 2008 Markets By Country
- 2.422 Expenditure Per Capita by Country
  - Figure 2-13: 2003 & 2008 Per Capita Expenditure By Country
  - Figure 2-14: 2003 & 2008 % Change in Per Capita Consumption
- 2.423 Market Growth by Country in Current Values
  - Figure 2-15: 2003 & 2008 Market Growth In Eur Millions By Country
- 2.424 Real Percent Market Growth by Country
  - Figure 2-16: 2003 & 2008 Real Av. Annual % Market Growth by Country
- 2.425 Current Value & Real % Growth Rates Compared by Country
  - Figure 2-17: 2003 & 2008 Absolute and Percent Growth Rates by Country
- 2.43 Product Market Analysis
- 2.431 Total Markets by Product
  - Figure 2-18: Total 2003 & 2008 Markets By Product
- 2.432 Expenditure Per Capita by Product
  - Figure 2-19: 2003 & 2008 Per Capita Expenditure By Product
  - Figure 2-20: 2003 & 2008 % Change in Per Capita Consumption
- 2.433 Total Market Growth by Product in Current Values
  - Figure 2-21: 2003 & 2008 Market Growth In Eur Millions By Product
- 2.434 Real Percent Market Growth by Product
  - Figure 2-22: 2003 & 2008 Real Av. Annual % Market Growth by Product
- 2.435 Current Value & Real % Growth Rates Compared by Product
  - Figure 2-23: 2003 & 2008 Absolute and Percent Growth Rates by Product
- 2.5 FORECAST GROWTH TRENDS
- 2.51 Forecast 2008 & 2011 Value Market Growth by Product
  - Figure 2-24: Forecast 2008 & 2011 Market Growth by Product
- 2.52 Forecast 2008 & 2011 Real Percent Market Growth by Product
  - Figure 2-25: Forecast 2008 & 2011 Real % Market Growth by Product
- 2.53 Forecast 2008 & 2011 Growth Rates Compared by Product
  - Figure 2-26: Forecast Eur Million & Real % Market Growth by Product
  - Table 2-6: 2008 & 2011 Forecast Growth Rates by Product
- 2.6 STRATEGIC COMPANY POSITIONS IN 2009
- 2.61 Introduction
  - Figure 2-27: Strategic Market Presence of Top-10 Companies
- 2.62 The Top Players in Western Europe
- 2.621 Market Dominance
- 2.622 Market Presence
- 2.63 Strategic Market Overview
  - Table 2-7: Western Europe Top-10 Company Market Shares by Country
- 2.64 Assessing the Major Forces in the Market
  - Figure 2-27: Dominance of the Top-30 Companies
  - Figure 2-28: Branded Vs Own Label
  - Figure 2-29: Presence of Top-10 Companies by Country
  - Figure 2-30: Dominance of Top-10 Companies Present in Each Country
- 2.65 Dominance of the Top 10 Companies in Western Europe
  - Table 2-8: The Top-100 Companies by Market Share in Western Europe
- 2.7 MAJOR BRANDS AND MARKET REFERENCE SYSTEM
- 2.8 CONCLUSION
- 2.9 SPECIAL ANNEX: QUICK REFERENCE TABLES
  - Table 2- 9: 2003 Country & Product Markets by Value
  - Table 2-10: 2008 Country & Product Markets by Value
  - Table 2-11: 2008 Retail Country & Product Markets
  - Table 2-12: 2008 Foodservice Country & Product Markets
  - Table 2-13: 2003 & 2008 Country/Product Growth in Current Eur Millions
  - Table 2-14: 2003 & 2008 Country/Product Real Av. Ann. % Growth Rates
  - Table 2-15: 2003 Country & Product Markets by Volume
  - Table 2-16: 2008 Country & Product Markets by Volume
  - Table 2-17: 2003 & 2008 Retail Market Share of Each Country and Product Market
  - Table 2-18: 2008 Catering Market Share of Each Country and Product Market
  - Table 2-19: 2008 Retail Market Shares
  - Table 2-20: 2008 Catering Market Shares
  - Table 2-21: 2008 Retail Expenditure Per Capita
  - Table 2-22: 2008 Catering Expenditure Per Capita
3. DEMAND AND SUPPLY PRODUCT MARKET DATA
- 3.1 FRESH VEGETABLES
- 3.11 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.12 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.13 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
- 3.14 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
- 3.15 Company Market Shares by Value, 2009 (updated t preceding month)
- 3.16 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009
- 3.2 CANNED VEGETABLES
- 3.21 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.22 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.23 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
- 3.24 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
- 3.25 Company Market Shares by Value, 2009 (updated t preceding month)
- 3.26 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009
- 3.3 FROZEN VEGETABLES
- 3.31 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.32 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.33 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
- 3.34 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
- 3.35 Company Market Shares by Value, 2009 (updated t preceding month)
- 3.36 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009
- 3.4 CHILLED VEGETABLES
- 3.41 Total Demand by Volume, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.42 Total Demand by Value, 2003, 2007 and 2008, and Forecast 2009, 2010 and 2011
- 3.43 Retail & Foodservice Demand by Volume, 2003, 2007 and 2008
- 3.44 Retail & Foodservice Demand by Value (Euros or US$), 2003, 2007 and 2008
- 3.45 Company Market Shares by Value, 2009 (updated t preceding month)
- 3.46 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2009
4. STRATEGIC COMPANY PROFILES
- Western Europe
- Number of Companies cited:
- Number of Company Market Shares cited:
- General: This section provides an alphabetic listing of the 492 holding,
- independant and subsidiary companies covered by this report.
- Key Definition: Company Market Shares by value given for the Total Market
- (retail, foodservice and artisanal), and not for a potentially misleading
- segment of the market only.
- Up-to-date: FFT's underlying International Food & Drink Markets database is
- updated continuously t preceding month, in particular including
- significant on-going Mergers & Acqusitions (M&A's).
2009 Company Data Provided
(updated t about one month preceding publication)
Company Market Shares by Product (see product market sections above)
- Up t Top-10 Holding Companies by Country, Region and Product
- Key Local Subsidiaries by country and product for each Holding Company.
- 2009 Company Market Shares by Value by Region, Country and Product
Full Alphabetic Company Listing 88 -
- All 492 Companies Identified in this report (see company list).
- Key Country Subsidiaries by Country and Product for each Holding Company
- 2009 Company Market Shares and Rankings by Country & Product
- Estimated contribution by product t each company's regional sales turnover
(percent shares at retail and foodservice buy-in prices)
Major Brands And Company "Wh Owns Whom" (see Major Brands section below)
- Key Subsidiaries and Brands by Holding Company
- "Wh Owns Whom" listing identifying holding companies and subsidiaries.
Significant Mergers & Acqusitions (M&A's) - see listing online at www.fft.com
5. MAJOR BRANDS and COMPANY "WHO OWNS WHOM"
(estimated number of pages)
- Companies and Brands by Product & Country
- Companies and Brands by Holding and Key Subsidiary Company
- "Wh Owns Whom" listing identifying holding companies and subsidiaries. 188 -
6. ANNEXES
- The following annexes are available online
- (see "Supporting Data" online on navigation bar at www.fft.com).
1. 11-Language Product Lexicon
2. Product Definitions
3. Company Abbreviations
4. Cat and Dog Populations
5. Human Populations
6. Eur Exchange Rates
7. US$ Exchange Rates
- Following Pages:
  - About FFT
  - About FFT's Food & Drink Strategic Information Services
  - Product and Country Coverage of the full database
  - Key Definitions and Methodology