2009 New Age Beverages in the U.S.

Publication Date	November 2009
Publisher	Beverage Marketing
Product Type	Report
Pages	290
ISBN Number	not applicable
Product Code	BMC00061

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Summary

A Spectrum of Options. Offering perspective on the array of beverages that compete for shelf space and consumer loyalty, this report examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages and all the various New Age segments.

Content

1. The Multiple Segment New Age Beverage Market
- The Current New Age Market
- Exhibits
  - New Age Beverage Market Dollar Sales and Volume 1985 - 2008
  - New Age Beverage Market Annual Growth 1995 - 2008
  - New Age Beverage Market per Capita Consumption 1985 - 2008
2. New Age Segments
- New Age Beverage Market Segments - Dollars
  - Single-Serve Water
  - Single-Serve Fruit Beverages
  - Sports Beverages
  - Ready-to-Drink Tea
  - Sparkling Water
  - Premium Soda
  - Vegetable/Fruit Juice Blends
  - Ready-to-Drink Coffee
  - Energy Drinks
  - Single-Serve Dairy
  - Kombucha
- New Age Beverage Market Segments - Volume and Price
- Exhibits
  - New Age Beverage Market Segments Estimated Retail Dollar Sales 2003 - 2008
  - New Age Beverage Market Segments Share of Retail Dollar Sales 2003 - 2008
  - New Age Beverage Market Segments Change in Retail Dollar Sales 2004 - 2008
  - New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2003 - 2008
  - New Age Beverage Market Segments Share of Wholesale Dollar Sales 2003 - 2008
  - New Age Beverage Market Segments Change in Wholesale Dollar Sales 2004 - 2008
  - New Age Beverage Market Segments Gallon and Case Volumes 2003 - 2008
  - New Age Beverage Market Segments Gallon and Case Volume Share 2003 - 2008
  - New Age Beverage Market Segments Change in Gallon and Case Volume 2004 - 2008
  - New Age Beverage Market Segments Estimated Wholesale Prices 2003 - 2008
3. New Age Regional Markets
- New Age Regional Markets
  - The South
  - The West
  - The Northeast
  - The Midwest
- New Age Segments by Regional Markets
  - Sparkling Water
  - Premium Soda
  - Ready-to-Drink Tea
  - Single-Serve Fruit Beverages
  - Sports Beverages
  - Retail Pet Water
  - Ready-to-Drink Coffee
- Exhibits
  - New Age Beverage Regional Markets Wholesale Dollar Sales 2003 - 2008
  - New Age Beverage Regional Markets Share of Wholesale Dollars 2003 - 2008
  - New Age Beverage Regional Markets Change in Wholesale Dollars 2004 - 2008
  - New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2003 - 2008
  - New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2003 - 2008
  - New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2004 - 2008
4. New Age Distribution Channels
- Distribution of New Age Beverages
- Exhibits
  - New Age Beverages Estimated Volume by Distribution Channel 2003 - 2008
  - New Age Beverages Volume Share by Distribution Channel 2003 - 2008
  - New Age Beverages Volume Growth by Distribution Channel 2004 - 2008
5. The Leading New Age Companies and Their Brands
- The Leading Companies
- Pepsico, Inc.
  - Overview
  - Gatorade - Overview
  - Gatorade - Marketing
  - Gatorade - Distribution
  - Aquafina - Overview
  - Aquafina - Marketing
  - Aquafina - Distribution
  - Lipton - Overview
  - Lipton - Marketing
  - Lipton - Distribution
  - Sobe - Overview
  - Sobe - Marketing
  - Sobe - Distribution
  - Frappuccino - Overview
  - Frappuccino - Marketing
  - Frappuccino - Distribution
  - Dole - Overview
  - Dole - Marketing
  - Tropicana - Overview
  - Tropicana - Marketing
  - Naked Juice - Overview
  - Naked Juice - Marketing
  - Naked Juice - Distribution
  - Izze - Overview
  - Izze - Marketing
  - Izze - Distribution
  - Amp - Overview
  - Amp - Marketing
- Coca-Cola Company
  - Overview
  - Dasani - Overview
  - Dasani - Marketing
  - Dasani - Distribution
  - Energy Brands - Overview
  - Energy Brands - Marketing
  - Energy Brands - Distribution
  - Nestea - Overview
  - Nestea - Marketing
  - Nestea - Distribution
  - Minute Maid - Overview
  - Minute Maid - Marketing
  - Minute Maid - Distribution
  - Fuze - Overview
  - Fuze - Marketing
  - Fuze - Distribution
  - Powerade - Overview
  - Powerade - Marketing
  - Powerade - Distribution
  - Full Throttle - Overview
  - Full Throttle - Marketing
- Nestlé Waters North America
  - Overview
  - Marketing
  - Distribution
- Dr Pepper Snapple Group, Inc.
  - Overview
  - Hawaiian Punch - Marketing
  - Snapple Beverage Group - Overview
  - Snapple Beverage Group - Marketing
  - Snapple Beverage Group - Distribution
  - Venom - Marketing
- Red Bull
  - Overview
  - Marketing
  - Distribution
- Ferolito, Vultaggio & Sons
  - Overview
  - Marketing
  - Distribution
- Rockstar, Inc.
  - Overview
  - Marketing
  - Distribution
- Hansen Natural Corporation
  - Overview
  - Marketing
  - Distribution
- Exhibits
  - Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2003 - 2008
  - Leading New Age Beverage Companies Share of Dollar Sales 2003 - 2008
  - Leading New Age Beverage Companies Change in Dollar Sales 2004 - 2008
  - Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2003 - 2008
  - Leading New Age Beverage Brands Share of Dollar Sales 2003 - 2008
  - Leading New Age Beverage Brands Change in Dollar Sales 2004 - 2008
6. New Age Beverage Advertising Expenditures
- New Age Beverage Brands Advertising Expenditures
- New Age Beverage Advertising by Media
- New Age Beverage Advertising by Category
- Exhibits
  - Leading New Age Beverage Brands Advertising Expenditures 2003 - 2008
  - Leading New Age Beverage Brands Share of Advertising Expenditures 2003 - 2008
  - Leading New Age Beverage Brands Change in Advertising Expenditures 2004 - 2008
  - Estimated New Age Advertising Expenditures by Media 2003 - 2008
  - Estimated New Age Advertising Share of Expenditures by Media 2003 - 2008
  - Estimated New Age Advertising Change in Expenditures by Media 2004 - 2008
  - Estimated New Age Advertising Expenditures by Market Segment 2003 - 2008
  - Estimated New Age Advertising Share of Expenditures by Segment 2003 - 2008
  - Estimated New Age Advertising Change in Expenditures by Segment 2004 - 2008
7. Demographics of The New Age Beverage User
- The New Age Beverage Consumer
  - Overview
  - Comparative Demographics of New Age Brands
- Exhibits
  - Demographics of The Bottled Water Consumer 2008
  - Demographics of The Ready-to-Drink Tea Consumer 2008
  - Demographics of The Sports Beverage Consumer 2008
  - Demographics of The Poland Spring Consumer 2008
  - Demographics of The Aquafina Consumer 2008
  - Demographics of The Arizona Tea Consumer 2008
  - Demographics of The Lipton Brisk Consumer 2008
  - Demographics of The Gatorade Consumer 2008
  - Demographics of The Powerade Consumer 2008
8. The Projected New Age Beverage Market
- The Projected New Age Beverage Market
- Changes in New Age Segments
  - Premium Soda
  - Sparkling Water
  - Sports Beverages
  - Single-Serve Water
  - Ready-to-Drink Tea
  - Single-Serve Fruit Beverages
  - Single Serve Dairy
  - Ready-to-Drink Coffee
  - Vegetable/Fruit Juice Blends
  - Energy Drinks
  - Kombucha
Exhibits
- Projected New Age Beverage Market Wholesale Dollar Sales by Segment 2008 - 2013
- Projected New Age Beverage Market Wholesale Dollar Share by Segment 2008 - 2013
- Projected New Age Beverage Market Compound Annual Growth by Segment 2008 - 2013