Future Innovations in Food and Drinks to 2012

Content

• Executive Summary
  • Trend convergence
  • Developments in innovation
  • Types of innovation
  • Global NPD evolution
  • Future innovation trends
  • Conclusion
• Chapter 1 Trend convergence
• Summary
  • Introduction
  • Increasing convergence of key market trends
  • Healthy food and drinks
  • Indulgent food and drinks
  • Convenience
  • Ethical food and drinks
• Chapter 2 Developments in innovation
• Summary
  • Introduction
  • NPD and building competitive advantage
  • Key drivers for future NPD
  • The innovation challenge
  • Solutions to innovation challenges - the Procter & Gamble case study
  • Re-inventing the innovation model
  • Consumer rather than R&D driven
  • A global network of external innovation partners
  • Proprietary network
  • Open network
  • Portfolio management
  • Adapting the culture
  • Illustration: Pringles Print
  • Conclusion
  • Enhancing innovation through strategic partnerships
  • Innovation partnership management at Nestl
  • Tapping into technology centers
  • The role of ingredients' suppliers
  • Partnering with media companies
  • Engaging consumers in product innovation - the net revolution
• Chapter 3 Types of innovation
• Summary
  • Introduction
  • The NPD cycle
  • Innovation success metrics
  • Types of innovation
  • Introduction
  • Breakthrough innovation
  • Incremental innovation
  • Category repositioning
  • Line extension
  • Importance of the types of innovation
• Chapter 4 Global NPD evolution
• Summary
  • Introduction
  • The evolution of NPD by product category
  • The evolution of NPD by region
  • The evolution of NPD by product tag
  • Innovation levels by product category
  • Innovation levels by region
  • Innovation levels by type
  • Innovation by formulation
  • Innovation by positioning
  • Innovation by technology
  • Innovation by packaging benefit
  • Most innovative food and drinks companies
• Chapter 5 Future innovation trends
• Summary
  • Introduction
  • Health
  • Wellness and wellbeing
  • Weight management
  • Energy and vitality
  • Targeted nutrition
  • Nutraceutical foods and drinks
  • Premium/gourmet
  • Guiltless gourmet (low cal/low fat gourmet)
  • Super-premium
  • Authenticity
  • Novel flavor combinations
  • Ethnic food repositioned
  • Convenience
  • On-the-go
  • Freshly prepared
  • Innovative packaging for flavor/nutrition preservation
• Chapter 6 Conclusions
• Summary
  • Introduction
  • The importance of innovation
  • Developing adequate innovation models
  • Key product innovation trends
  • Index
• List of Figures
  • Figure 1.1: Convergence of the major trends
  • Figure 1.2: Organic, premium, healthy and ethical olives
  • Figure 2.3: Areas of investment important for building a competitive position over the next 5 years
  • Figure 2.4: The importance of key drivers for NPD over the next 5 years
  • Figure 2.5: Obstacles to innovation
  • Figure 2.6: Pringles Print Trivial Pursuit
  • Figure 2.7: Key future sources of product innovation for food and drinks companies over the next
  • 5 years
  • Figure 2.8: Green Mountain's fair trade PBS Blend
  • Figure 2.9: Kettle Chips' "Crave-O-Meter" consumer feedback platform
  • Figure 2.10: Consumers pick the next Danette flavor
  • Figure 3.11: Present and future NPD cycle
  • Figure 3.12: Most important metrics for measuring innovation success in food and drinks industry
  • Figure 3.13: Innovation/product attribute matrix
  • Figure 3.14: OMU yogurt drink
  • Figure 3.15: Flora Inc.'s super-premium Omega Truffles bar
  • Figure 3.16: Kellogg's cereal products' category repositioning
  • Figure 3.17: Rosenborg's Pear and Cranberry blue cheese lines
  • Figure 3.18: The types of innovation most important for food and drinks NPD today and in the
  • next 5 years
  • Figure 4.19: New product launches by category, 2004-2006 (% of overall product launches)
  • Figure 4.20: New product launches by region, 2004-2006 (% of overall product launches)
  • Figure 4.21: Percentage of food and drinks products launched in each category that were classed as
  • innovative, 2004-2006
  • Figure 4.22: Percentage of food and drinks products launched in each region that were classed as
  • innovative, 2004-2006
  • Figure 4.23: The region that will have the most innovative companies over the next 5 years
  • Figure 4.24: Innovation by type, 2004-2006 (%)
  • Figure 4.25: Danone's Danino "brain health" yogurts for kids
  • Figure 5.26: Share of products launched in each overall trend, 2004-2006
  • Figure 5.27: Most important trends for future food and drinks NPD
  • Figure 5.28: Most important health trends for future NPD
  • Figure 5.29: Nativa Yerba Mate's "wellness" herbs
  • Figure 5.30: Nutrition for the body, mind and soul
  • Figure 5.31: Enviga, the "calorie burner" sparkling green tea
  • Figure 5.32: The new FRS Antioxidant Energy Drink
  • Figure 5.33: Energy drink for teenagers from Stonyfield Farm Organic
  • Figure 5.34: Yoplait's Essence "wellness" drinkable yogurt range
  • Figure 5.35: Most important indulgent trends for future NPD
  • Figure 5.36: Whole grain bread that tastes like white bread
  • Figure 5.37: Paradise Coffee's Kopi Luwak super-premium blend
  • Figure 5.38: Caranda Teas' Organic African Gourmet Iced Blends
  • Figure 5.39: Ehrmann's sweet and sour flavored cheese desserts
  • Figure 5.40: Alcohol flavored food products
  • Figure 5.41: Giacomo "Bombay Style" Green Tea-Lime premium yoghurt drink
  • Figure 5.42: Most important convenience trends for future NPD
  • Figure 5.43: Molkerei Lanz' dual-consumption yogurt
  • Figure 5.44: Lifestream's Pie Oh My! microwaveable pies
  • Figure 5.45: Emmi Schweiz AG's Lacto Tab Q10
• List of Tables
  • Table 4.1: Top 20 product tags on innovative products, 2004-2006
  • Table 4.2: Most innovative food and drinks companies