Global Market Review of Functional Foods Forecasts to 2013

Publication Date	May 2008
Publisher	Just Food
Product Type	Report
Pages	77
ISBN Number	not applicable
Product Code	AJF00008

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£375.00
approximately: $557 | €441

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Summary

By 2013, just-food estimates that the global functional food market is expected to reach a value of at least US$90.5bn. The report aims to quantify future profit opportunities in the functional food market to 2013, with just-food analysing the major drivers and trends in order to better understand the future direction of the market, and its current role in the global food industry. Potential NPD strategies are discussed, along with best-practice examples and recent new product launches. Brand case studies are included to highlight and substantiate strategies and analysis throughout the report, as well as comments from relevant industry executives who were interviewed by the author.

Content

Chapter 1 Executive summary
Chapter 2 Introduction
Introduction to the global functional food industry
- Defining functional food
- Consumer perceptions
Chapter 3 Overview of the global functional food market and future forecasts
Introduction
- Asia
- Japan
- China
- North America
- The US
- Canada
- Central and South America
- Europe
- France
- Germany
- Italy
- Spain
- The UK
- Australasia
- Australia
- New Zealand
Chapter 4 Influential consumer and industry trends
Introduction
- Controlling consumer perceptions
- Understanding, awareness and education
- Building trust - and keeping it
- Celebrity endorsements
- Nutritionists, dieticians and health professionals
- Education through branding and design of the packaging
- Natural, whole and organic
- Ingredients innovation
- Scientific support
- Targeting by age: the seniors versus the youngsters
Chapter 5 Global trends in functional foods by health concern
Introduction
- 'No such thing as the next big ingredient'
- Targeting by health concern
- Ageing: CoQ10 enzyme
- Bone health and osteoporosis: vitamin K
- Digestive health: fibre
- Cancer: raw food
- Diabetes: choline
- External appearance: collagen
- Fertility and neural tube defects: folic acid
- Heart and cardiovascular health: plant sterols
- Immunity: probiotics
- Vision: lutein and zeaxanthin
- Mental acuity and brain health: soya
- Physical performance: caffeine
- Obesity: numerous functional food ingredients
Chapter 6 Global trends in functional foods by category
Introduction
- Success check-list for functional NPD
- Bakery and cereals
- Confectionery
- Dairy
- Frozen and chilled food
Chapter 7 The future of functional foods
Introduction
- Digestive and heart health will storm ahead
- Future NPD opportunities - targeted nutrition
- Hurdles to the development of the targeted nutrition market
List of figures
- Figure 1: Unilever wants to make 2008 the year for educating the consumer about cholesterol
- Figure 2: i-Bread targets specific health concerns with a novel product formula
- Figure 3: Naturally Gorgeous chocolate targets the premium and functional added-value confectionery market
List of tables
- Table 1: Defining functional food: six functional categories in relation to specific health benefits
- Table 2: Definitions of functional foods, nutraceuticals and fortified foods
- Table 3: Global functional food market by value 2006-2013 (US$bn and %)
- Table 4: Functional food market by value in Japan and China, 2006-2013 (US$m and %)
- Table 6: Functional food market by value in North America (Canada and US), 2006-2013 (US$m and %)
- Table 7: Functional food market by value in Europe (by major country/region), 2006-2013 (US$m and %)
- Table 8: Functional food market by value in Australia, 2006-2013 (US$m and %)
- Table 9: Functional ingredients examples for 15 health concerns
- Table 10: Heart health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)
- Table 11: Digestive health food market value, Europe (by major country) and US, 2006-2013 (US$m and %)