Innovation in Functional Food and Drinks

Content

• Executive Summary
  • Consumer drivers
  • Market dynamics
  • Key ingredients
  • Innovation and NPD in functional brands
  • Regulatory trends
  • Actionable recommendations
• Chapter 1 Consumer drivers
  • Summary
  • Introduction
  • Health overview of consumers
  • Heart health and cardiovascular disease
  • Gut health
  • Bone and joint health
  • Osteoporosis
  • Arthritis
  • Cancer
  • Mental health
  • Alzheimer's disease
  • Stress
  • Vision health
  • Energy
  • The over-the-counter drug market
  • Preferences and behaviors of consumers
  • Concern for health
  • Consumer belief in functional health product efficacy for specific health concerns
  • Influence of health benefits on functional purchases
  • Consumer health concerns driving purchases of functional health products
  • Combining long-term health maintenance with short-term benefits
  • Consumers' perceptions of nutrition labeling
  • Main drivers and trends
  • The trend towards health and well-being
  • An aging population concerned with long-term health and beauty
• Chapter 2 Market dynamics
  • Summary
  • Introduction
  • Market size
  • Trends in functional food and drink formulation
  • Joint ventures for branding purposes
  • Technological advancements have led to improved taste formulations
  • Improving bioavailability
  • Improving formulation
  • Improving taste and texture
  • A shift in marketing focus is creating wider appeal
  • Shifting emphasis to address cultural preferences
  • Shifting emphasis on health benefits to grow market share
  • Stricter regulations
  • Key manufacturers
  • Manufacturer opinion of the functional food and drinks market
  • Top categories for functional products
  • Features of functional products
  • Manufacturer perceptions of healthy consumers
  • Growth of on-the-go products and functional staple foods
  • Manufacturer perceptions of consumer interest vs. consumer purchasing behavior
  • Manufacturer perception of consumer health activity
• Chapter 3 Key functional ingredients
  • Summary
  • Introduction
  • Ingredients companies
  • Suppliers
  • Full-service providers
  • Key ingredients in functional food and drinks
  • Growth of the key ingredients
  • Antioxidants
  • Coenzyme Q10
  • Lutein
  • Lycopene
  • Black cohosh
  • Calcium
  • Calcium and weight loss
  • Calcium and heart health
  • Cocoa flavanols
  • Fucoidan
  • Gingko, ginseng and echinacea
  • Glucosamine
  • Magnesium
  • Omega-3/6 and Polyunsaturated Fatty Acids
  • Pine bark
  • Probiotics and prebiotics
  • Soy isoflavones
  • Lecithin
  • Whey
  • Market opportunity of key ingredients
• Chapter 4 Innovation and NPD in functional brands
  • Summary
  • Introduction
  • Innovation in functional ingredients
  • Innovation in functional food and drinks
  • Innovation in formulation
  • Soft drinks with higher level functional benefits
  • Innovation in formulation for probiotic drinks
  • Innovation in packaging
  • Growth of the functional categories
  • Dairy
  • Bakery and cereals
  • Snacks
  • Ready meals
  • Soft drinks
  • Hot drinks
  • Functional alcoholic drinks
  • Delivery systems
  • Foods and drinks
  • Other delivery methods
  • Gums and sweets
  • Oral strips
  • Tinctures and drops
  • Oral sprays and mists
  • Nutrient patches
• Chapter 5 Opportunities and threats in regulation
  • Summary
  • Introduction
  • Regulatory trends in the US
  • The Consumer Information for Better Nutrition Initiative
  • Opportunities
  • Threats
  • The Bioterrorism Act of 2002
  • Issues with the regulation
  • Good Manufacturing Practices
  • Threats of the GMP regulation
  • The Dietary Supplements Safety Act (Bill S.722)
  • Japan
  • Opportunities
  • Costs of FOSHU approval
  • Europe
  • Threats
  • Opportunities
  • Other regulations
  • Canada
  • South America
  • Australia
  • Conclusions
  • Chapter 6 Actionable recommendations
  • Summary
  • Introduction
  • Marketing the functionality
  • Broadening the target audience for functional ingredients
  • Men
  • Families
  • Younger consumers
  • Targeting both younger and elderly consumers
  • Find the right functional supplier
  • Convenient functional foods
  • Five key elements to creating a successful functional staple food
  • An availability identical to regular products
  • Finding the right partner/supplier
  • A clear, non-threatening benefit
  • Benefit specificity for the target group
  • "Own" the benefit
  • Appendix
  • Definitions
  • Index
• List of Figures
  • Figure 1.1: Influence of health benefits on functional purchases, Instant Gratifiers vs. all respondents, % respondents answering "strong" or "quite strong"
  • Figure 1.2: Active engagement in improving external well-being by segment, % respondents answering "very" or "quite" engaged
  • Figure 1.3: Frequency purchase of functional health products, Instant Gratifiers vs. all respondents, % respondents answering "frequent" or "sometimes"
  • Figure 1.4: Percentage of interviewees wanting nutritional information on the label in each country
  • Figure 1.5: Consumers' awareness of nutritional information
  • Figure 1.6: Consumers' trust in nutritional claims
  • Figure 1.7: Would the claim 'rich in calcium' lead you to buy the product?
  • Figure 1.8: Top health concerns, % respondents
  • Figure 2.9: 8th Continent Light Soymilk
  • Figure 2.10: Importance of functional categories, 2005-2008, "very" or "quite" important, % respondents
  • Figure 2.11: Health benefits driving the functional health industry, 2005-2008, % respondents answering "strongly"
  • Figure 2.12: Manufacturer perceptions of consumer interest vs. consumer purchasing behavior, % respondents answering "strongly interested" and "frequently purchase"
  • Figure 2.13: Manufacturer perception of consumer health activity, % respondents
  • Figure 2.14: Consumer health activity, % respondents answering "very engaged" and "engaged"
  • Figure 3.15: Suppliers and full-service providers
  • Figure 3.16: Popularity and market opportunity of key ingredients in the US, Europe & Japan
  • Figure 3.17: % growth in terms of product launches of the key ingredients, 2003-2005
  • Figure 3.18: POM Wonderful 100% Pomegranate Juice
  • Figure 3.19: Eclectic Organic Water
  • Figure 3.20: CocoaVia Chocolate Chew
  • Figure 3.21: Joint Juice Glucosamine Dietary Supplement
  • Figure 3.22: Well & Active Probiotische Molke Drink
  • Figure 3.23: Market opportunity of key ingredients, importance vs. application
  • Figure 3.24: Market opportunity of key ingredients, current market value vs. potential market value
  • Figure 4.25: Innovation in functional ingredients, 2003-2005
  • Figure 4.26: Innovation vs. growth of product launches containing key ingredients
  • Figure 4.27: Zeria Chondrobi Noshuku Eki Junko
  • Figure 4.28: Defense Effervescent Supplement Drink
  • Figure 4.29: % growth of functional categories in terms of new product launches, 2001-2005
  • Figure 4.30: % of dairy product launches with functional benefits, 2001-2005
  • Figure 4.31: Becel Pro-Activ Diat-Joghurtdrink - Original
  • Figure 4.32: Bravo! Pro Slammers Milk
  • Figure 4.33: % of bakery and cereals product launches with functional benefits, 2001-2005
  • Figure 4.34: Sara Lee Whole Grain White Bread
  • Figure 4.35: % of snacks product launches with functional benefits, 2001-2005
  • Figure 4.36: Lowell Sweets SesaKiss Sesame Seed Snack Bar
  • Figure 4.37: % of ready meals product launches with functional benefits, 2001-2005
  • Figure 4.38: Findus Feeling Great! Spansk Laxpasta
  • Figure 4.39: % of soft drinks product launches with functional benefits, 2001-2005
  • Figure 4.40: Powerade Power Option
  • Figure 4.41: Coca-Cola Soft Drink - Furusato Dayori Kishu-San Ume no Tansan
  • Figure 4.42: % of hot drinks product launches with functional benefits, 2001-2005
  • Figure 4.43: Rest Health Brown Green Tea Drink
  • Figure 4.44: Suntory Cocktail - Macadia Sparkling
  • Figure 4.45: Consumer interest in delivery methods for functional health products, % respondents answering "very" or "moderately" interested
  • Figure 5.46: Manufacturer perception of regulatory effects on industry, % respondents answering "very strong" or "strong"
  • Figure 5.47: The FOSHU logo
  • Figure 6.48: General Mills heart healthy symbols
  • Figure 6.49: Consumer appeal of functional food and drinks
  • Figure 6.50: Oscar Mayer Lunchables Fun Fuel Lunch Combinations
  • Figure 6.51: Examples of high and low level convenience
  • Figure 6.52: Key elements to creating a successful functional food or drink
• List of Tables
  • Table 1.1: Estimated prevalence of major cardiovascular diseases and hypertension and hypercholesterolemia in the seven major markets, 2004
  • Table 1.2: Prevalence and incidence of Crohn's Disease by country, 2004
  • Table 1.3: Prevalence and incidence of Ulcerative Colitis by country, 2004
  • Table 1.4: Prevalence of osteoporosis in and women men over 50 in the seven major markets, 2003
  • Table 1.5: Growth in Rheumatoid Arthritis statistics, seven major markets (000s), 2003-2010
  • Table 1.6: Cancer patient statistics across the seven major pharmaceutical markets, 2004
  • Table 1.7: Prevalence of Alzheimer's Disease across the seven major markets, 2004-09
  • Table 1.8: Stress of affluent consumers
  • Table 1.9: Estimated prevalence of cataracts, 2003
  • Table 1.10: Estimated prevalence of open-angle glaucoma, 2003
  • Table 1.11: European self-medication pharmaceutical market, (m) 2002-2004
  • Table 1.12: Per capita spend of OTC drugs in Europe, (), 2002-2004
  • Table 1.13: Consumer behavior by age, % respondents
  • Table 1.14: Consumer behavior by gender, % respondents
  • Table 1.15: Consumer health concerns by segment, % respondents
  • Table 1.16: Influence of health benefits on functional purchases, % respondents answering "strong" or "quite strong"
  • Table 1.17: Consumer belief in functional health product efficacy for specific health concerns, by segment, % respondents
  • Table 1.18: Consumer health concerns driving purchases of functional health products by segment, % respondents answering to a "very high" or "high" degree
  • Table 1.19: Consumer purchase of functional health products by segment, % respondents answering "frequently" or "sometimes"
  • Table 1.20: Long-term consumer health concerns by age group, % respondents
  • Table 1.21: Short-term consumer health concerns by age group, % respondents
  • Table 1.22: Population of over 60's by country, (m), 2004-2010
  • Table 2.23: Functional food and drink sales by value ($m), 2004-2008
  • Table 2.24: Key manufacturers and new functional food and drink development, 2004-2005
  • Table 2.25: Key manufacturers and new functional food development, 2004-2005
  • Table 2.26: Manufacturer perceptions of consumer nutrient awareness vs. actual consumer response, % respondents
  • Table 2.27: Manufacturer perceptions of consumer purchasing nutrients vs. actual consumer response, % respondents
  • Table 3.28: Health conditions and nutrients associated with beneficial usage
  • Table 4.29: % of types of innovation within innovative functional products, 2003-2005
  • Table 5.30: Approved language for qualified health claims
  • Table 6.31: Key growth opportunities in ingredients by consumer group
  • Table 6.32: Advantages and disadvantages of the methods food and drinks companies can use to acquire functional ingredients