Innovation and NPD in Dairy

Content

• Innovation and NPD in Dairy
  • Executive Summary
  • Market issues
  • The dairy market
  • Innovation and NPD in dairy
  • Key trends in dairy
  • Conclusions
• Chapter 1 Market issues
  • Summary
  • Introduction
  • Key issues affecting innovation in dairy
  • Obesity
  • Labeling
  • TV advertising bans
  • Ingredient elimination or substitution
  • Organic, natural and ethical
  • Ethical sourcing
  • Consumer engagement
  • Private label
  • Waitrose
  • Trader Joes
  • ASDA (UK subsidiary of Walmart)
  • Tesco
  • Private label organics
• Chapter 2 The dairy market
  • Summary
  • Introduction
  • Dairy market value
  • Market value by category
  • Cheese
  • Milk
  • Spreadable fats
  • Yogurts and smoothies
  • Dairy market volume
  • Dairy market volume by category
  • Milk
  • Cheese
  • Yogurt
  • Leading players by region
  • Europe
  • The Americas
  • Asia-Pacific
  • Middle East and Africa
  • Innovative manufacturers
• Chapter 3 Innovation and NPD in dairy
  • Summary
  • Introduction
  • NPD by category
  • Category analysis
  • Milk
  • Cheese
  • Yogurt
  • Spreadable fats
  • Regional analysis
  • Europe
  • The Americas
  • Asia-Pacific
  • Middle East and Africa
  • Innovation analysis
  • Innovation in formulation
  • Innovation in packaging
  • Innovation by category
  • Product tag analysis
  • Low fat
  • High vitamins
  • Upscale and premium
  • Private label
  • Kids
  • Flavor analysis
• Chapter 4 Key trends in dairy
  • Summary
  • Introduction
  • Health
  • Functional products
  • Natural
  • Low fat
  • Wellbeing
  • Indulgence
  • Regional / authentic
  • Ethnic
  • Gourmet
  • Convenience
  • Portable
  • Environmentally friendly
  • Portion control / single serve
• Chapter 5 Conclusions
  • Summary
  • Introduction
  • Overview of main trends
  • Organic / natural / ethical
  • Health
  • Functional trends
  • Health as a new desirable lifestyle
  • Premium
  • Index
• List of Figures
  • Figure 1.1: The level of impact certain threats will have on dairy NPD over the next 5 years
  • Figure 1.2: UK Food Standards Association's traffic light labelling system
  • Figure 1.3: US labeling system
  • Figure 1.4: Cathedral City Lighter Mature Cheddar
  • Figure 1.5: Soy based products capitalizing on their "Trans-free" status
  • Figure 1.6: Highgrove Food's Gold Top Organic Milk
  • Figure 1.7: Products with "no artificial hormones": Promise Land Milk & Mountainside UltraPure Milk
  • Figure 1.8: Danone's Xperiment drink
  • Figure 1.9: New private label offerings from Waitrose
  • Figure 1.10: Trader Joe private label products
  • Figure 1.11: Asda Extra Special Line
  • Figure 1.12: Tesco health products
  • Figure 1.13: Private label organic brands
  • Figure 2.14: 2006 product releases from Danone in Russia
  • Figure 2.15: Zott's Allgautaler
  • Figure 2.16: Danone's Jogurt Waniliowy z Cukierkami Czekoladowymi (Vanilla Yogurt with Chocolate Candies)
  • Figure 2.17: Dairy products with functional properties launched in Spain
  • Figure 2.18: Central Lechera Asturiana Natur Fibra Leche
  • Figure 2.19: Vita Reduce la Tension Arterial Cultured Milk Drink
  • Figure 2.20: Asturiana Oriental Yogurt and Danone Vitalinea Floral Yogurt
  • Figure 2.21: Kraft Cracker Barrel 2% and Kraft Natural Cheese Crumbles
  • Figure 2.22: Activalp Rp Dor
  • Figure 2.23: Stilton cheeses launched in North America
  • Figure 2.24: Using associations with traditional production techniques : President Socit Creme
  • Cheese & Senoble La Faisselle
  • Figure 2.25: Functional milk
  • Figure 2.26: Dairy Gold Heart Cholesterol Reducing Spread and St Hubert Cholegram
  • Figure 2.27: Sabatino Tartuff Truffle Butter and Delallo Butter from Parma
  • Figure 2.28: Growth in market value of dairy categories over the next 5 years
  • Figure 2.29: Tilamook Oregon Strawbetter Smoothie and Whitneys Yo on the Go Strawberry Smoothie
  • Figure 2.30: Yeo Valley Inner Balance Range
  • Figure 2.31: Tesco's yogurts fortified with seeds and grains and Brown Cow's Fruit and Whole Grain yogurts
  • Figure 2.32: Low sugar products
  • Figure 2.33: Sales growth potential of consumption occasions over the next 5 years
  • Figure 2.34: Company shares of top 5 players in each region, %, 2004
  • Figure 2.35: New convenient products launched in North America by Kraft
  • Figure 2.36: Danone's Essensis
  • Figure 3.37: Share of dairy product launches, by sector, 2004-2006
  • Figure 3.38: Brimi Probiotici Mozzarella
  • Figure 3.39: Yeo Valley Extra Mature Cheddar, Arla's Rosenburg Mellow Blue and Waitrose Medium Dutch Cheese
  • Figure 3.40: Innovative milk products launched
  • Figure 3.41: Lifeway Probugs Organic Whole Milk Kefir
  • Figure 3.42: Lifetime Immune Advantage Cheese and Asda's Heartfelt Cheese with Reducol
  • Figure 3.43: Table-ready cheeses
  • Figure 3.44: Pilgrims Choice Cheese Connoisseur Collection
  • Figure 3.45: Premium European varieties with an American identity
  • Figure 3.46: Cortenuova Yogurt all'Orzo Tostato
  • Figure 3.47: Innovative processing
  • Figure 3.48: Unilever's Rama Idee!
  • Figure 3.49: Flavored butters
  • Figure 3.50: % share of dairy food and drinks launched in each region, 2004-2006
  • Figure 3.51: Unilever's Ades
  • Figure 3.52: Regions that will provide the most sales growth potential for dairy manufacturers over the next 5 years
  • Figure 3.53: Tianshan Snow Red Jujube Milk, Robust Iron Zinc Calcium Milk
  • Figure 3.54: Meiji Biyo Yogurt Utsukushii Ashita
  • Figure 3.55: Healthy indulgence yogurts released in Israel by Danone in 2006
  • Figure 3.56: Yili yogurt and Milkman Cheese Slices
  • Figure 3.57: Nesquik Petit Para Beber Bebida Lactea
  • Figure 3.58: Kaiku Plus With No Lactose Milk
  • Figure 3.59: Kidz Dream Smoothie
  • Figure 3.60: Yo Lanz Jogurt drink
  • Figure 3.61: Innovative products launched in each category, 2004-2006
  • Figure 3.62: Nippon Lever's Funwari Rama Vanilla Lemon no Fumi and Meiji's Margarine and Marmalade
  • Figure 3.63: Yeo Valley and Valio Oy fat free yogurts
  • Figure 3.64: Products that claim to enhance the sensory experience
  • Figure 3.65: Private label dairy products
  • Figure 3.66: Importance of consumer groups for dairy manufacturers over the next 5 years
  • Figure 3.67: Healthy kids' dairy products launched
  • Figure 3.68: Flavors and ingredients that will experience the most growth in usage in dairy food and drinks over the next 5 years
  • Figure 4.69: Importance of health trends in dairy NPD over the next 5 years
  • Figure 4.70: Products down-playing functional benefits
  • Figure 4.71: WellBeing iQ2
  • Figure 4.72: Products showing the future of the natural trend in dairy
  • Figure 4.73: Taste-path Yogurt and PrimaLiv Drinkable Yogurt
  • Figure 4.74: Leading wellbeing products
  • Figure 4.75: Meiji Dairies' Relaxing milk drink and Nippon Luna's Black Sesame Yogurt with GABA
  • Figure 4.76: Importance of premium trends in dairy NPD over the next 5 years
  • Figure 4.77: Hokkaido Melon Milk Drink, Ashgrove Tasmanian Farm Cheese, Waitrose Columbian Coffee Milk
  • Figure 4.78: Carrefour's Reflets de France
  • Figure 4.79: Dairygold Jalapeo flavored cheese in Ireland and Kavli Ost
  • Figure 4.80: Dairy products with Indian flavorings
  • Figure 4.81: Gourmet Romme (Cream)
  • Figure 4.82: Combining new and exotic flavors
  • Figure 4.83: Importance of convenience trends in dairy NPD over the next 5 years
  • Figure 4.84: Danone's Veloute Fruix XL
  • Figure 4.85: Portable dairy products
  • Figure 4.86: Fresh Natural Soya Drink and Danone's Dzbanek Rodzinny Jogurt
  • Figure 4.87: Kraft's mini tubs of Philadelphia cheese
  • Figure 4.88: Single serve and smaller portions of dairy products viii
• List of Tables
  • Table 1.1: Number and percentage of overweight and obese adults by country, 2005-2010 (%adult population)
  • Table 1.2: Value of the US and European organic dairy food market, by country, $m,
  • Table 2.3: Dairy food and drinks market value, Europe and the US, $m, 2005-2009
  • Table 2.4: Dairy market value, by category, Europe and the US, $m, 2005-09
  • Table 2.5: Dairy market volume, Europe and the US, liters m, 2005-2009
  • Table 2.6: Dairy market volume, by category, Europe and the US, liters m and kg m,
  • Table 2.7: Top 10 innovative dairy manufacturers
  • Table 3.8: Unusual yogurt flavorings in products launched in 2006
  • Table 3.9: % of types of innovation within innovative dairy products, 2003-2006
  • Table 3.10: Top 20 product tags on dairy products, % share of all products launched,
  • Table 3.11: Top 20 flavors in dairy products, % share of products launched, 2004-2006