Key Players in the International Functional Foods Industry

The functional foods market continues to develop in most of the countries and regions of the world where there is an established processed foods market. Health and wellbeing are key up-selling messages and distinctive added-value features of food products at present.

The functional food and beverage market is becoming more complex, diverse and fragmented than ever before. Small companies are exploiting untapped opportunities in order to give them a competitive edge. Simultaneously, some consolidation has been also perceived, with Danone, Kellogg or Unilever dominating in their respective sectors.

The report examines the key companies in the international functional foods industry. The key objectives of this report are to:

• Provide an overview of the size of the international functional foods market, broken down by sectors
• List the main functional foods and beverage suppliers according to the sector they operate and health claims of their products
• Profile these companies in depth, giving indications of financial and market position, as well as reviewing corporate strategy.

The Report Contains:

• An overview of the international functional foods and beverage industry. This includes market size and market trends data, breaking down the industry by sector (dairy, yellow fats, bakery, cereal, soya, eggs, soft drinks and confectionery). A description of leading suppliers by sector is also discussed.
• An in-depth profile for each of the major key players. Information provided includes background details, business structure, recent acquisitions and partnerships, latest financial data, list of current products and brands, market share data, and a brief outline of their market strategy. Advertising expenditure is also provided for some companies.