Malternatives

Publication Date	October 2008
Publisher	Global Industry Analysts
Product Type	Report
Pages	123
ISBN Number	not applicable
Product Code	GIA00784

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Summary

This report analyzes the worldwide markets for Malternatives in Millions of US$. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, Middle East and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 28 companies including many key and niche players worldwide such as Anheuser-Busch Inc., Arizona Beverage Company LLC, Bacardi USA Inc, Brown-Forman Corporation, Molson Coors Brewing Company, Cruzan Rum Distillery, Diageo PLC, Labatt Breweries Of Canada, SABMiller plc, Miller Brewing Company, and The Lion Brewery, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Content

I. Introduction, Methodology & Product Definitions
- Study Reliability and Reporting Limitations
- Disclaimers
- Data Interpretation & Reporting Level
- Quantitative Techniques & Analytics
- Product Definitions and Scope of Study
II. Executive Summary
- 1. Market Overview I
  - A Curtain Raiser I
  - Outlook I
  - Market Scan I
  - A Sneak Peek into the Gusty World of Malternatives I
  - How Malternatives Fare across the Globe I
  - United States I
  - Japan I
  - Europe I
  - China I
  - Middle East I
  - Major Brands in the Malternatives Market I
  - Market Drivers in a Nutshell I
  - Major Trends and Issues I
  - Malternatives Cannibalize the Beer Segment I
  - Not All is Lost for the Beer Market I
  - Beer Brewers Beat Distillers at their Own Game I
  - Why Malternatives Do Better than Wine I
  - Malternatives Face Stiff Competition from Imported Spirits/Beers I
  - Spirits Get under the Skin through Malternatives I
  - Malternatives Strike Gold during Summer I
  - Malternatives Take the Healthy Route I
  - Marketing Equations...Striking the Right Balance I
  - Brand Equity: A Lifeline for Malternatives I
  - New Product Blitz I
  - Flavor Innovations that Scored High I
  - Beer & Spirit Companies "Ad it up" I
  - Packaging I
  - Distribution Dynamics I
  - Dynamics of Successful Retailing I
  - Malternatives & C-Stores: A Hand-in-Glove Partnership II-1
  - Drug Stores: Are They a Good Fit for Malternative Brews? II-1
  - Consumer Profile II-1
  - Young Adults: A Finicky Yet Experimental Lot II-1
  - Women Hit the Spotlight II-1
  - Where are the Men & Non-Users in the Equation? II-1
  - The Flip Side of Malternatives II-1
  - FMB Formulation Techniques Slip into Negligence II-1
  - Malternatives Alleged to Promote under-Age Drinking II-1
  - Mass Advertising Draws Wrong Attention II-1
  - Social Activists Flag Protests against Malternatives II-1
  - Health Effects of Malternatives Consumption II-1
  - New Regulations Prick the Malternatives Bubble II-1
  - Are Malternatives Losing Their Fizz? II-1
  - A Shakeout in Progress II-1
  - Number of Brands Whittles down... II-1
  - Looking through the Crystal Ball.. II-1
- 2. Product Overview II-1
  - Malternatives: A Definition II-1
  - Malternatives: A Historic Scan II-1
  - Forerunners of the Beverage II-1
  - Frontrunners of the Beverage II-1
  - Emergence of Malternatives II-1
  - Advantages Enjoyed by Malternatives II-1
- 3. Product Launches/Innovations II-2
  - Diageo Launches Adult Beverages II-2
  - Coors Brewing Inks Agreement with Colorado Rockies II-2
  - MediaNet to Develop Web Mall for National Malt Beverage Company II-2
  - Diageo Plans Capacity Expansion at Illinois Plant II-2
  - Diageo Introduces Flavored Malts in North America II-2
  - Coors Revamps Zima Malt II-2
  - Anheuser-Busch Rolls out BACARDI Silver Mojito Alcohol Beverage II-2
  - Anheuser-Busch Launches Tarpon Spoon Beer II-2
  - Alcoa Introduces Closures for Malt and Carbonated Beverages II-2
  - Anheuser-Busch Rolls out Bacardi Silver Peach II-2
  - United Brands Unveils Four New Malternatives Flavors II-2
  - Anheuser-Busch Rolls out Melon Flavored Malternative Drink II-2
  - Miller Brewing Unveils a New Brand of Malternatives II-2
  - Coors Launches ZIMA XXX II-2
- 4. Recent Industry Activity II-2
  - Heineken, Namibia and Diageo Breweries Ink New Joint Venture Agreement II-2
  - Global Brands Signs Distribution Agreement with Diageo Great Britain II-2
  - SABMiller and Molson Coors Create a Joint Venture II-2
  - Diageo to Build Malt Distillery in Scotland II-2
  - Brown-Forman Acquires Grupo Industrial Herradura II-2
  - Adolph Coors Company Merges with Molson Inc II-2
  - Diageo plc Pockets The Chalone Wine Group, Ltd II-2
  - Pernod Ricard Acquires Allied Domecq II-2
  - ATTB Introduces Standards for Malternatives II-2
- 5. Focus on Select Global Players II-2
  - Anheuser-Busch Inc (US) II-2
  - Arizona Beverage Company LLC (US) II-2
  - Bacardi USA Inc (US) II-2
  - Brown-Forman Corporation (US) II-2
  - Molson Coors Brewing Company (US) II-2
  - Cruzan Rum Distillery (US) II-2
  - Diageo Plc (UK) II-2
  - Labatt Breweries of Canada (Canada) II-2
  - SABMiller plc (UK) II-2
  - Miller Brewing Company (US) II-2
  - The Lion Brewery Inc (US) II-2
- 6. Global Market Perspective II-3
III. Market
- 1. The United States II
  - A. Market Analysis II
    - Current & Future Analysis II
    - Beer Industry in the US - A Primer II
    - Key Market Statistics II
    - The Tale of Malternatives in the US II
    - Trade Statistics II
    - Target Audience II
    - Malternatives: The Difference between Success & Failure II
    - Who's Leading the Malternatives Chase? II
    - Regulatory Clampdown on Malternatives: Slow Boil in a Melting Pot II
    - California to Tax Malternatives as Distilled Spirits II
    - Labeling Laws II
    - Market Share Statistics II
    - Year 2006: A Review II
    - Product Launches II
    - Strategic Corporate Developments III-1
    - Focus on Select Players III-1
  - B. Market Analytics III-1
- 2. Canada III-1
  - A. Market Analysis III-1
    - Labatt Breweries of Canada - A Major Player III-1
  - B. Market Analytics III-1
- 3. Japan III-1
  - Market Analysis III-1
- 4. Europe III-1
  - A. Market Analysis III-1
    - Current & Future Analysis III-1
    - Malternatives in Europe Taking the Spirited Path III-1
    - Malternatives in Hot Water in the European Union III-1
    - High Taxes Sober Alcopop Sales III-2
    - Need of the Hour III-2
    - Manufacturers Deny the Charges & Defend their Product Offerings III-2
    - Czechs Fall into the Malternatives Trap III-2
  - B. Market Analytics III-2
- 4a. France III-2
  - Market Analysis III-2
- 4b. Germany III-2
  - Market Analysis III-2
- 4c. Italy III-2
  - Market Analysis III-2
- 4d. The United Kingdom III-2
  - A. Market Analysis III-2
    - Current & Future Analysis III-2
    - Malternatives Market Hit by Tax Hikes III-2
    - Select Players III-2
    - Strategic Corporate Developments III-3
  - B. Market Analytics III-3
- 4e. Spain III-3
  - Market Analysis III-3
- 4f. Russia III-3
  - A. Market Analysis III-3
    - Current & Future Analysis III-3
    - Younger Consumers Spur Malternatives Growth III-3
  - B. Market Analytics III-3
- 4g. Rest of Europe III-3
  - Market Analysis III-3
- 5. Asia-Pacific III-3
  - A. Market Analysis III-3
    - Current & Future Analysis III-3
    - Australia - A Key Market III-3
    - ADGP's Growing Concern over Alcopops III-3
    - Higher Taxes Signal Hard times for Alcopops III-3
    - Alcopop Consumption Trends among Young Australians III-3
  - B. Market Analytics III-3
- 6. Latin America III-4
  - A. Market Analysis III-4
    - Current & Future Analysis III-4
    - RTD Market in Central America III-4
    - Strategic Corporate Development III-4
  - B. Market Analytics III-4
- 7. The Middle East III-4
  - A. Market Analysis III-4
    - Current & Future Analysis III-4
    - The Middle East: Charming International Brewers? III-4
    - Malternatives Bode the Promise of Making it Big in Israel III-4
  - B. Market Analytics III-4
- 8. Rest of World III-4
  - A. Market Analysis III-4
    - Strategic Corporate Development III-4
  - B. Market Analysis III-4
IV. Competitive Landscape
List of Tables
- Table 1: Consumer Demographics - Quantifying the Impact of Malternatives on Consumer Image of Spirits: A Comparison between Opinions of Regular Uses of Malternatives and Non-Users of Malternatives (includes corresponding Graph/Chart) I
- Table 2: Consumer Perception of Malternatives by Gender (includes corresponding Graph/Chart) II-1
- Table 3: Perception of Malternatives by Drinkers and Non-Drinks (includes corresponding Graph/Chart) II-1
- Table 4: World Recent past, Current & Future Analysis for Malternatives by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, Middle East and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-3
- Table 5: World Long Term Projections for Malternatives by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, Middle East and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) II-3
- Table 6: World 10-Year Perspective for Malternatives by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, Middle East and Rest of World Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-3
- Table 7: US Beer Market (2006): Breakdown of Volume Sales by Product Category (in '000 Cases) (includes corresponding Graph/Chart) II
- Table 8: US Beer Market (2006): Volume Sales for Leading Beer Brands (in Million Barrels) (includes corresponding Graph/Chart) II
- Table 9: US Imported Beer Market (2007): Percentage Share Breakdown of Volume Sales by Leading Brands (includes corresponding Graph/Chart) II
- Table 10: US Malt Beverages Market (2006): Top 10 States Ranked by per Capita Consumption of Malt Beverages (in Gallons per Person Aged 21 years and above) (includes corresponding Graph/Chart) II
- Table 11: Volume Exports and Imports of Malt Beverages in the US for the Years 2007 & 2008 (in '000 barrels**) II
- Table 12: Flavored Malt Beverages Market in the United States: Retail Dollar Sales of Major Brands through Food, Drug, and Mass Merchandisers for the Year 2006 (includes corresponding Graph/Chart) II
- Table 13: Flavored Malt Beverages Market in the United States: Retail Dollar Sales of Major Brands through Convenience Stores for the Year 2006 (includes corresponding Graph/Chart) II
- Table 14: Top Brands of Malternatives in the United States: Retail Volume Sales of Smirnoff Ice, Mike's Hard Lemonade, B&J Coolers, Bacardi Silver, Zima, Seagram Coolers, BE, Tilt, Skyy Blue, and Others for the Year 2006 (includes corresponding Graph/Chart) II
- Table 15: US Malternatives Market: Media Advertising Expenditures for Select Brands in the Year 2006 (in US$ Million) (includes corresponding Graph/Chart) II
- Table 16: US Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-1
- Table 17: US Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-1
- Table 18: Canadian Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-1
- Table 19: Canadian Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 III-1
- Table 20: Japanese Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-1
- Table 21: Japanese Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-1
- Table 22: European Market for Alcopops (2007): Tax Imposed on per Gallon of Alcopop in Select Countries (in US$) (includes corresponding Graph/Chart) III-2
- Table 23: European Recent past, Current & Future Analysis for Malternatives by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-2
- Table 24: European Long Term Projections for Malternatives by Geographic Region - France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-2
- Table 25: European 10-Year Perspective for Malternatives by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia & Rest of Europe Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-2
- Table 26: French Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-2
- Table 27: French Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-2
- Table 28: German Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-2
- Table 29: German Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-2
- Table 30: Italian Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-2
- Table 31: Italian Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-2
- Table 32: UK Market for Coolers & Flavored Alcoholic Beverages: per Capita Consumption for the Years 2005 & 2006 (in Liters per Person) III-2
- Table 33: UK Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-3
- Table 34: UK Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-3
- Table 35: Spanish Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-3
- Table 36: Spanish Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-3
- Table 37: Russian Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-3
- Table 38: Russian Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-3
- Table 39: Rest of Europe Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-3
- Table 40: Rest of Europe Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-3
- Table 41: Asia-Pacific Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-3
- Table 42: Asia-Pacific Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-3
- Table 43: Central American Market for Ready-to Drinks (2005 & 2006): Volume Sales in Select Countries- Mexico, Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua (in Thousands of 9 Liter Cases) (includes corresponding Graph/Chart) III-4
- Table 44: Latin America Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-4
- Table 45: Latin America Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-4
- Table 46: Middle East Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-4
- Table 47: Middle East Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-4
- Table 48: Rest of World Recent past, Current & Future Analysis for Malternatives Market with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-4
- Table 49: Rest of World Long Term Projections for Malternatives Market with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-4