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Consumer Trends in the Hot Drinks Market in the US
2011

  • Publication Date:March 2012
  • Publisher:Canadean
  • Product Type: Report
  • Pages:68

Consumer Trends in the Hot Drinks Market in the US 2011

Synopsis

  • This report provides the results for the Hot Drinks market in the US, from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Hot Drinks market in US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market in US they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Coffee, Tea and Other Hot Drinks.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
  • 1 Introduction
    • 1.1 What is this Report About?
    • 1.2 Definitions
      • 1.2.1 Consumer Trends
      • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
      • 1.2.3 End Consumers
      • 1.2.4 Volume Units and Aggregations
      • 1.2.5 Exchange Rates
      • 1.2.6 Population Profiles (for interpretation of tables and charts)
    • 1.3 Methodology
      • 1.3.1 Introduction
      • 1.3.2 Large scale, international, program of online consumer surveys
      • 1.3.3 Nationally Representative results (age, gender)
      • 1.3.4 Parents answered on their children's behalf
      • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
      • 1.3.6 Integrated with industry calling and secondary research
  • 2 Consumer Segmentation, Group Value and Trend Influence
    • 2.1 Cohort Groups and Hot Drinks Market Value
      • 2.1.1 Age Groups
      • 2.1.2 Gender Groups
      • 2.1.3 Location Groups
      • 2.1.4 Education Achieved Groups
      • 2.1.5 Wealth Groups
      • 2.1.6 Busy Lives Groups
    • 2.2 Cohort Groups and Market Value by Category
      • 2.2.1 Coffee
      • 2.2.2 Other Hot Drinks
      • 2.2.3 Tea
    • 2.3 Behavioral Trends and Market Value
      • 2.3.1 Coffee
      • 2.3.2 Other Hot Drinks
      • 2.3.3 Tea
  • 3 Consumption Analysis
    • 3.1 Consumption Frequencies by Age and Gender
      • 3.1.1 Coffee
      • 3.1.2 Other Hot Drinks
      • 3.1.3 Tea
    • 3.2 Consumer Profiles by Product Category
      • 3.2.1 Coffee
      • 3.2.2 Other Hot Drinks
      • 3.2.3 Tea
  • 4 Brand vs. Private Label Choices
    • 4.1 Brand vs. Private Label Volume Share
      • 4.1.1 By Category
    • 4.2 Hot Drinks Brand Choice and Private Label Shares
      • 4.2.1 Coffee
      • 4.2.2 Other Hot Drinks
      • 4.2.3 Tea
  • 5 The Share of Consumers Influenced by Trends
    • 5.1 Trend Drivers of Consumers' Product Choices
      • 5.1.1 Overall Hot Drinks
      • 5.1.2 Coffee
      • 5.1.3 Other Hot Drinks
      • 5.1.4 Tea
  • 6 Consumption Impact: Market Valuation
    • 6.1 Hot Drinks Value Impact of Consumer Consumption Behavior
      • 6.1.1 Market Value by Category
      • 6.1.2 Market Volume by Category
    • 6.2 Hot Drinks Value Analysis by Category
      • 6.2.1 Share by Category
      • 6.2.2 Expenditure per Capita by Category
      • 6.2.3 Expenditure per Household by Category
    • 6.3 Hot Drinks Volume Impact of Consumer Behavior Trends
      • 6.3.1 Share by Category
      • 6.3.2 Consumption per Capita by Category
      • 6.3.3 Consumption per Household by Category
  • 7 Retailer Choice, Switching and Category Share
    • 7.1 Survey-tracked Retailer Shares by Volume
      • 7.1.1 United States Hot Drinks Survey-tracked Retailer Shares by Volume
    • 7.2 Survey-tracked Retailer Shares by Volume by Category
      • 7.2.1 United States Coffee Survey-tracked Retailer Shares by Volume
      • 7.2.2 United States Other Hot Drinks Survey-tracked Retailer Shares by Volume
      • 7.2.3 United States Tea Survey-tracked Retailer Shares by Volume
    • 7.3 Levels of Retailer Switching in the Last Six Months
      • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
      • 7.3.2 Costco Switching Analysis
      • 7.3.3 Loblaw Switching Analysis
      • 7.3.4 Publix Switching Analysis
      • 7.3.5 Safeway Switching Analysis
      • 7.3.6 Wal-Mart Switching Analysis
    • 7.4 Profiles of End-Consumers of Hot Drinks, by Retailer Used
      • 7.4.1 Ahold
      • 7.4.2 C&S Wholesale Grocers
      • 7.4.3 Costco
      • 7.4.4 Delhaize
      • 7.4.5 Kroger
      • 7.4.6 Loblaw
      • 7.4.7 Publix
      • 7.4.8 Safeway
      • 7.4.9 Supervalu
      • 7.4.10 Wal-Mart
  • 8 8.1 About Canadean
    • 8.2 Disclaimer
  • List of Tables
    • Table 1: Volume Units for the Hot Drinks Market
    • Table 2: Foreign Exchange Rate - US$ Vs. US$, 2011
    • Table 3: United States Survey Respondent Profile (weighted), 2011
    • Table 4: United States Hot Drinks Value Share (%), by Age Groups, 2011
    • Table 5: United States Hot Drinks Value Share (%), by Gender, 2011
    • Table 6: United States Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
    • Table 7: United States Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
    • Table 8: United States Hot Drinks Value Share (%) by Wealth Groups, 2011
    • Table 9: United States Hot Drinks Value Share (%) by Busy Lives Groups, 2011
    • Table 10: United States Coffee Consumer Group Share (% market value), 2011
    • Table 11: United States Other Hot Drinks Consumer Group Share (% market value), 2011
    • Table 12: United States Tea Consumer Group Share (% market value), 2011
    • Table 13: United States Total Coffee Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
    • Table 14: United States Total Other Hot Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
    • Table 15: United States Total Tea Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
    • Table 16: United States Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
    • Table 17: United States Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Table 18: United States Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
    • Table 19: United States Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Table 20: United States Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
    • Table 21: United States Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Table 22: United States Coffee Consumer Profiles (% consumers by sub-group), 2011
    • Table 23: United States Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2011
    • Table 24: United States Tea Consumer Profiles (% consumers by sub-group), 2011
    • Table 25: United States Hot Drinks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
    • Table 26: United States Coffee Survey-tracked Brand Shares by Volume (% Vol), 2011
    • Table 27: United States Other Hot Drinks Survey-tracked Brand Shares by Volume (% Vol), 2011
    • Table 28: United States Tea Survey-tracked Brand Shares by Volume (% Vol), 2011
    • Table 29: United States, Overall Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
    • Table 30: United States, Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
    • Table 31: United States, Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
    • Table 32: United States, Tea: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
    • Table 33: United States Hot Drinks Market Value (US$ million), by Category, 2011
    • Table 34: United States Hot Drinks Market Volume (Kg m), by Category, 2011
    • Table 35: United States Hot Drinks Market Share (US$ million), by Category, 2011
    • Table 36: United States Hot Drinks Expenditure Per Capita (US Dollar), by Category, 2011
    • Table 37: United States Hot Drinks Expenditure Per Household (US Dollar), by Category
    • Table 38: United States Hot Drinks Market Volume Share (Kg m), by Category, 2011
    • Table 39: United States Hot Drinks Consumption Per Capita (Kg m / Population m), by Category, 2011
    • Table 40: United States Hot Drinks Consumption Per Household (Kg m / Households m), by Category, 2011
    • Table 41: United States Hot Drinks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
    • Table 42: United States Coffee Survey-tracked Retailer Shares by Volume (Kg m), 2011
    • Table 43: United States Other Hot Drinks Survey-tracked Retailer Shares by Volume (Kg m), 2011
    • Table 44: United States Tea Survey-tracked Retailer Shares by Volume (Kg m), 2011
    • Table 45: United States: Switchers to Costco for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
    • Table 46: United States: Switchers to Loblaw for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
    • Table 47: United States: Switchers to Publix for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
    • Table 48: United States: Switchers to Safeway for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
    • Table 49: United States: Switchers to Wal-Mart for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
    • Table 50: United States: Switchers From Wal-Mart for their Hot Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
    • Table 51: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2011
    • Table 52: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup, as tracked by the Survey), 2011
    • Table 53: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
    • Table 54: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup, as tracked by the Survey), 2011
    • Table 55: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
    • Table 56: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup, as tracked by the Survey), 2011
    • Table 57: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
    • Table 58: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
    • Table 59: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011
    • Table 60: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • List of Figures
    • Figure 1: Consumer Panel Report Methodology
    • Figure 2: United States Hot Drinks Value Share (%), by Age Groups, 2011
    • Figure 3: United States Hot Drinks Value Share (%), by Gender, 2011
    • Figure 4: United States Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
    • Figure 5: United States Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
    • Figure 6: United States Hot Drinks Value Share (%) by Wealth Groups, 2011
    • Figure 7: United States Hot Drinks Value Share (%) by Busy Lives Groups, 2011
    • Figure 8: United States Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
    • Figure 9: United States Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Figure 10: United States Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
    • Figure 11: United States Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Figure 12: United States Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
    • Figure 13: United States Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
    • Figure 14: United States Hot Drinks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
    • Figure 15: United States Hot Drinks Market Share (US$ million), by Category, 2011
    • Figure 16: United States Hot Drinks Expenditure Per Capita (US$), by Category, 2011
    • Figure 17: United States Hot Drinks Expenditure Per Household (US$), by Category
    • Figure 18: United States Hot Drinks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
    • Figure 19: United States Coffee Survey-tracked Retailer Shares by Volume (Kg m), 2011
    • Figure 20: United States Other Hot Drinks Survey-tracked Retailer Shares by Volume (Kg m), 2011
    • Figure 21: United States Tea Survey-tracked Retailer Shares by Volume (Kg m), 2011
    • Figure 22: United States: People Who Have Switched Retailer for Their Wine Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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