Future Functional Ingredients

Novel applications, emerging R&D and new product opportunities

Publication Date	April 2008
Publisher	Business Insights
Product Type	Report
Pages	146
ISBN Number	not applicable
Product Code	RBI00219

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Summary

Future Functional Ingredients

Novel applications, emerging R&D and new product opportunities

Despite new health claims regulations and vast regional differences in the uptake of functional food and drinks, there remain growth opportunities in the global health market as scientific studies uncover the benefits of emerging and existing ingredients. The discovery of the benefits of new natural ingredients is an important development in the market as consumers become increasingly conscious of what they are putting in and on their bodies.

Future Functional Ingredients is a new management report published by Business Insights that provides insights into the applications of functional ingredients within foods, beverages and supplements. The report is spilt into trend specific segments and within each chapter it analyzes the current market drivers, key trends and outlines the potential and growth of the weight control, functional, wellness and natural and exotic food and drink ingredient trends.

Assess the competitive landscape of the functional ingredients market and identify the markets and regions with the greatest potential with this new report...

This new report will enable you to...

Quantify and target future growth areas with this report's analysis of epidemiological data of 6 conditions, showing prevalence and growth of key lifestyle diseases, and analysis of the functional food and drinks market value in 8 countries and across 6 categories between 2001 and 2011.
Improve targeting and the effectiveness of your NPD strategies with this report's analysis of current major nutraceutical food and drinks segments, including weight control, functional food, wellness, natural and exotic, using Productscan data of over 10,000 products launched between 2004 and 2007.
Implement best-practice strategies using this reports case studies of current key ingredients used in weight control (hoodia gordonii from Unilever and Phytopharm) and blood sugar management (Pycnogenol).
Create more effective competitive strategies based on detailed analysis of an industry survey conducted for this report, presenting industry insiders' opinions on the nutraceutical food and drinks market today and over the next five years.

Key issues examined by this report...

Changing health claims regulation in Europe. The new Directive requires claims made on food to be either drawn from the European Commission's list, or to be filed as a proprietary claim with sufficient proof. This will increase NPD costs for manufacturers wanting to make a proprietary claim and will lead to stifled innovation. However, the benefit will be a harmonized field throughout Europe.
The demand for natural ingredients. Consumers are becoming more concerned about what they are putting in and on their bodies. This has given rise to NPD in ingredients as manufacturers seek natural alternatives to artificial additives such as colors or preservatives, and also to active ingredients.
The ageing population. The world is getting older, and this is driving the functional food and drinks market as the elderly address increasing health concerns with their diet choices. Furthermore, anti-ageing is a big issue for seniors.

Some key findings from this report...

The value of the US and European natural (excluding organic) food and drinks market was worth $11.7bn in 2005 and it is expected to reach $19.2bn by 2010. The high consumer acceptance of the natural and exotic trend, as opposed to the functional trend which requires consumer education, indicates that this is a worthwhile area for manufacturer investment.
Of all wellness food and drinks launched, soft drinks took the highest share (41.9% in 2007), followed by dairy products (13.2%). From 2004, wellness dairy launches have increased due to the emerging beauty yogurt category as well as the increase of digestive health claims.
In 2005, 39.4m or 5.4% of the world population had type II diabetes, an increase of 0.1% from 2004. The rise of this condition is expected to continue.
78.2% of respondents stated that they consider nutraceutical food and drinks as important or very important for future self-medication. 75.0% of industry executives rated supplements as important or very important.

Key questions answered by this report...

What are current and future market drivers?
How will changes in consumer demographics affect functional food and drinks market development?
What are the most promising areas for NPD for manufacturers?
How will the changing health claims regulations affect the functional food and drinks market?
What are the key emerging ingredients for functional food and drinks?
What are possible applications for these new ingredients?
What are current market trends, and how will they develop over the next five years?

Content

Future Functional Ingredients
- Executive Summary
- Introduction
- Weight Control Ingredients
- Functional Ingredients
- Wellness Ingredients
- Natural and Exotic Ingredients
- Industry Survey
- Conclusions and Future Outlook
Chapter 1 Introduction
- Summary
- Introduction
- Drivers of Functional Food Markets
- Demographics and Consumer Behavior
- New Regulatory Hurdles and Opportunities
- Regional Differences
- Blurring of Boundaries
Chapter 2 Weight Control Ingredients
- Summary
- Introduction
- Drivers of The Trend
- Obesity
- Weight Loss Mechanisms
- Raising Resting Metabolic Rate (Rmr)
- Fat Absorption Blocking
- Mood Regulation
- Appetite Suppression
- Future Ingredients
- Probiotics/Synbiotics
- Alpha-Glucan
- Fraxinus Excelsior Seed Extract
- Alginate-Pectin Calcium Gel
- Green Coffee Bean Extract
- Novel Ingredient Case Study - Hoodia by Unilever
- Innovation and Npd
- Regional Analysis
- Future Outlook
Chapter 3 Functional Ingredients
- Summary
- Introduction
- Drivers of The Trend
- Functional Food and Drink Market Value
- Epidemiology Data
- Diabetes
- Cardiovascular Health
- Joint and Bone Health
- Future Ingredients
- Blood Sugar
- Banaba Leaf Extract
- Maitake Mushroom Extract
- Coccinia Indica
- Novel Ingredient Case Study - Pycnogenol
- Cardiovascular Health
- Citrus Flavonoid/Tocotrienol Combination
- Cinnamon
- Cocoa Polyphenols
- Blumea Balsimifera
- Horny Goatweed (Epimedium Grandiflorum)
- Beetroot Juice
- Joint and Bone Health
- Olive Extract
- Green Tea Catechins
- Horny Goatweed (Epimedium Brevicornum Maxim)
- New Vegetarian Glucosamine
- Bio Serae's Osteol Targets Joint Health
- Innovation and Npd
- Regional Analysis
- Product Launches by Condition
- Future Outlook
Chapter 4 Wellness Ingredients
- Summary
- Introduction
- Drivers of The Trend
- Beauty and Anti-Ageing
- Digestive Health
- Epidemiology
- Cognitive Health
- Epidemiology
- Future Ingredients
- Anti-Ageing: Beauty from The inside out
- Kigelia Pinnata Extract
- Cocoa Flavanols and Catechins
- Gotu Kola (Centella Asiatica) Extracts
- Digestive Health and Immune Regulation
- Micro-Fibers
- Synbiotics
- Omega-3
- Cognitive Health and Energy
- Adaptogens: Rhodiola Rosea
- Cocoa Polyphenols: Flavanols and Catechins
- Olive Extract
- Innovation and Npd
- Regional Analysis
- Product Launches by Condition
- Future Outlook
Chapter 5 Natural and Exotic Ingredients
- Summary
- Introduction
- Drivers of The Trend
- Value of The Natural Market
- Future Ingredients
- Spirulina
- Fucoidan from Bgg
- Superfruit: Aronia
- Innovation and Npd
- Regional Analysis
- Future Outlook
Chapter 6 Industry Survey
- Summary
- Introduction
- Self-Medication
- Health Trends
- Current and Future Ingredients
- Weight Control
- Blood Sugar
- Cardiovascular Health
- Joint and Bone Health
- Beauty from within
- Anti-Ageing
- Digestive Health
- Immune Regulation
- Cognitive Health
- Energy and Vitality
- Important Future Ingredients by Nutraceutical Trend
- Weight Control
- Blood Sugar
- Cardiovascular Health
- Joint and Bone Health
- Beauty from within
- Anti-Ageing
- Digestive Health
- Immunity
- Cognitive Health
- Energy and Vitality
- Natural Nutraceutical Ingredients
- Top Herbal and Botanical Ingredients
- Npd
- Consumer Education
- Consumer Demographics
- Most Innovative Regions
- Most Innovative Ingredient Manufacturers
- Most Innovative Food or Drinks Manufacturers
Chapter 7 Conclusions and Future Outlook
- Summary
- Introduction
- The Future Market
- Index
List of Figures
- Figure 2.1: En Forma Tea Drink by Instituto Botanico La Selva Srl
- Figure 2.2: Peace Mountain Natural Beverages - Skinny Water - Fitness Water
- Figure 2.3: Kobayashi Ashitaba Aoju
- Figure 2.4: Tracy Stern Beautea
- Figure 2.5: Sociedade Da Ague De Luso - Formas Luso
- Figure 2.6: Percentage of Products Launched in Each Category That Are Weight Control, 2004-2005
- Figure 2.7: Percentage Share of Weight Control Food and Drinks Launched, by Region, 2004-2007
- Figure 3.8: Bonkers Healthy Power Teas Super Skinny Tea
- Figure 3.9: Life Sciences Corporation - Heart Chocolate
- Figure 3.10: San Raphael Sambong Herbal Tea
- Figure 3.11: Percentage of Products Launched in Each Category That Are Functional, 2004-2007
- Figure 3.12: Percentage Share of Functional Food and Drinks Launched, by Region, 2004-2007
- Figure 3.13: Percentage Share of Functional Food and Drinks Launched, by Trend, 2004-2007
- Figure 4.14: Guylian Extra Chocolates
- Figure 4.15: Bionic Energy Drink by Bionic Products
- Figure 4.16: Ginseng Rush Xxx by Blue Island
- Figure 4.17: Percentage of Products Launched in Each Category That Are Wellness Products, 2004-2007
- Figure 4.18: Percentage Share of Wellness Food and Drinks Launched, by Region, 2004-2007
- Figure 4.19: Percentage Share of Wellness Food and Drinks Launched, by Trend, 2004-2007
- Figure 5.20: Michael's Programs Super Dense Defense Food Vegetarian Supplement
- Figure 5.21: Eden Seasoned Sea Vegetables
- Figure 5.22: Eckes-Granini Roter Multivitaminsaft
- Figure 5.23: Percentage of Products Launched in Each Category That Are Natural and Exotic, 2004-2007
- Figure 5.24: Percentage Share of Natural and Exotic Food and Drinks Launched, by Region, 2004-2007
- Figure 6.25: The Importance of Approaches to Self-Medication for Consumers over The next 5 Years
- Figure 6.26: The Importance of Key Health Trends in Food and Drinks Npd over The next 5 Years
- Figure 6.27: The Ingredient Source That Is Currently Most Commonly Used in Food and Drinks Targeting Particular Ailments
- Figure 6.28: The Ingredient Source That Will Experience The Greatest Increase in Use in Food and Drinks Targeting Particular Ailments over The next 5 Years
- Figure 6.29: The Importance of Natural Nutraceutical Ingredients in Each of The Health Trends over The next 5 Years
- Figure 6.30: The Level of Impact Different Factors Will Have on Nutraceuticals Npd over The next 5 Years
- Figure 6.31: Consumer Education on Nutraceutical Ingredient and Their Effects
- Figure 6.32: Demographic Groups That Will Be The Most Important for The Growth of The
- Nutraceuticals Market over The next 5 Years
- Figure 6.33: Regions That Lead in Npd of Nutraceutical Food and Drinks
List of Tables
- Table 2.1: Prevalence of Obesity in The Six Major Markets by Age '000, 2005
- Table 2.2: Prevalence of Overweight in The Six Major Markets by Age '000, 2005
- Table 3.3: US Functional Food & Drink Market Value, ($M), by Category, 2001-2011
- Table 3.4: Europe Functional Food & Drink Market Value, ($M), by Category, 2001-2011
- Table 3.5: Europe Functional Food & Drink Market Value, ($M), by Country, 2001-2011
- Table 3.6: Prevalence of Type 1 & 2 Diabetes in The 7 Major Markets, 2004-5
- Table 3.7: Prevalence of Cardiovascular Disease in The 7 Major Markets, '000, 2005
- Table 3.8: Growth in Rheumatoid Arthritis Statistics, 7 Major Markets '000s, 2003-2010
- Table 4.9: Oral Beauty Supplements Market Value, US & Europe, ($M), 2001-2011
- Table 4.10: Senior Populations in Western Europe and The US, by Age and Country, (M), 2004-2009
- Table 4.11: Market Value for The Allergen and Intolerance Food Market, ($M), 2001-2011
- Table 4.12: Market Value for The Allergen and Intolerance Drink Market, ($M), 2001-2011
- Table 4.13: Consumers Suffering from Gut Health Problems, (M), Europe and US, 2001-2011
- Table 4.14: Energy Food and Drinks, ($M), 2001-2011
- Table 4.15: Prevalence of Alzheimer's Disease by Gender and Age
- Table 5.16: Value of The US & European Natural (Excluding Organic) Food and Drink Market, by Key Product Categories, ($Bn), 2000-2010
- Table 6.17: Top 5 Ingredients Most Important in Each Nutraceutical Trend in The next 5 Years
- Table 6.18: Top 5 Herbal / Botanical Ingredients Expected to Increase in Usage in Nutraceutical Food and Drink over The next 5 Years
- Table 6.19: Top 5 Ingredients Manufacturers That Are The Most Innovative in Nutraceuticals
- Table 6.20: Top 5 Food and Drinks Manufacturers That Drive Innovation in Nutraceuticals