Future Ingredient Trends in Food and Drinks

Growth opportunities in natural, wellness, functional, weight control, exotic products and food safety

Publication Date	April 2008
Publisher	Business Insights
Product Type	Report
Pages	216
ISBN Number	not applicable
Product Code	RBI00217

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Summary

Future Ingredient Trends in Food and Drinks

Growth opportunities in natural, wellness, functional, weight control, exotic products and food safety
The ingredients market is undergoing some radical changes due to concerns over the global economy, the safety and sustainability of ingredient supply and new health claims legislation in Europe. 2007 has been a big year for the natural and wellness markets, and this looks set to continue into 2008 and beyond.
Future Ingredient Trends in Food and Drinks is a new management report published by Business Insights that provides insights into the applications of functional ingredients within foods, beverages and supplements. The report is spilt into trend specific segments and within each chapter it analyzes the current market drivers, key trends and potential future ingredients.
Assess the competitive landscape of the food and drinks ingredients market and benchmark the performance and strategies of its leading players with this new report...

This new report will enable you to...

Quantify and target future growth areas with this report's market value and epidemiological data, to determine the potential and future growth of each key trend and gain insight into why food safety and exotics are set to find consumer traction in 2008.
Implement best-practice strategies using case studies from current market leading products that dominate niche and mass-market channels, and use analysis of clinical studies to determine effectiveness and potential use of future ingredients for each trend.
Identify the market drivers and key issues effecting the ingredients market such as free from, organics and child nutrition, and receive the latest update on EU legislation and how this will impact product marketing in 2008 and beyond.
Create more effective competitive strategies based on opinions of industry experts from companies such as Beneo-Palatinit GmbH and HortResearch via qualitative in-depth interviews to give an indication of the future of the ingredients market.

Key issues examined by this report...

A shift towards wellness and healthy foods has been the focus of consumer attention and manufacturers are adjusting their marketing staregies to suit these demands.
Overweight consumers are the real focus of diet products and formulations. Weight loss has always been at the forefront of innovation and the global obesity epidemic is not set to be controlled any time soon.
A huge growth in the demand for exotic foods is the result of the success of "superfruits". The growth of products possessing a high antioxidant capacity has been driven by fruits such as pomegranate, goji and noni. As the demand is set to grow, natural products from Africa are gathering pace.

Some key findings from this report...

Growth in the US oral beauty supplements market will slowdown from 18.7% between 2001-2006 to 8.7% between 2006-2011. Total market value will be $1.3bn by 2011.
US and European sales of organic food and drinks were $31.8bn in 2005, and are projected to rise to $58.9bn by 2010. The development of the organic market is continuing due to the popularity of the 'natural' channel which a ccounts for 20% of the total natural and organic sector.
The US functional food and drinks market was valued at over $21.3bn in 2006 and is set to rise by 5.0% between 2006 and 2011. Emerging innovative categories such as beauty, wellness and digestive health are helping sustain this level of growth as part of a general move towards better-for-you foods and beverages.
The potential value of the green tea market in 2011 will be $204m in the US and Europe combined. Green tea sales in the US increased by 6.1% between 2000 and 2005. It is a significant ingredient in the weight loss category.

Key questions answered by this report...

Who are the leading innovators in ingredients?
What is the size of beauty oral supplements market?
What are the current ingredient trends in the exotic, condition specific, beauty and weight control markets?
What is the market potential for th e major functional food and beverage categories in Europe and the US?
How is the issue of safety driving 'natural' and 'organic' ingredients?
What is the difference between nutrigenomics and nutrigenetics?
Which scientifically-supported ingredients will be important in the future food and drinks market?

Content

Future Ingredient Trends in Food and Drinks
Executive Summary
- Natural and Organic
- Wellness
- Beauty
- Weight Control
- Condition Specific
- Exotics
- Food Safety
Chapter 1 Introduction
- What Is This Report about?
Chapter 2 Natural and Organic
- Summary
- Introduction
- Market Drivers
- What Is Natural?
- Corporate Social Responsibility
- Danger to Small Businesses as "Super-Natural" Arrives
- Product Contamination Consolidates Drive to Local
- Organic Supplements: Certification Approval Opens The Door
- The Natural and Organic Market
- Key Trends
- Naturally Beautiful
- Functional Natural Juice
- Future Ingredients
- Aronia Berry / Chokeberry
- Marketing Platform
- Iv
- Product Application
- Sausage Tree
- Marketing Platform
- Product Application
- Baobab Tree
- Marketing Platform
- Product Application
- Marula
- Marketing Platform
- Product Application
- Yumberry / Chinese Bayberry
- Marketing Platform
- Product Application
- Yuzu
- Marketing Platform
- Product Application
Chapter 3 Wellness
- Summary
- Introduction
- Market Drivers
- Free from and Allergen Claims Set The Trend
- Omegas Push The Wellness Market
- Confusion in Hard Claims and Consumer Trust
- Naturally Not Science: The Real Wellness Market
- The Shift to Wellness
- Children's Nutrition: Parental Wellness
- The Wellness Market
- Key Trends
- The World's First Probiotic Wellness Cereal
- Using Your Loaf
- Evidence for Lactalbumin
- Relaxation and Mood Foods Market
- Future Ingredients
- Pyrroloquinoline Quinone (Pqq)
- Marketing Platform
- Product Application
- Huperzine A
- Marketing Platform
- Product Application
- Olive Extract
- Marketing Platform
- Product Application
- Magnolia Bark
- Marketing Platform
- Product Application
- V
- Jujuba
- Marketing Platform
- Product Application
- Amur Cork Bark Extract
- Marketing Platform
- Product Application
- Rhodiola
- Marketing Platform
- Product Application
Chapter 4 Beauty
- Summary
- Introduction
- Market Drivers
- inside outside The Best Approach?
- Superfruits Still Strong: New Evidence for Skin Health
- Nutrients Can Retard Skin Ageing
- European Health Claims Directive
- New Organization: Organic Beauty
- Industry Insight: Interview with Aaron Tabor Md, Revivaldiet.Com
- The Beauty Market
- Key Trends
- Beauty Tea
- Beauty Jam
- Joint Ventures for Innovation
- Danone Faces Competition in The Beauty Market
- Future Ingredients
- Collagen
- Marketing Platform
- Product Application
- Lutein
- Marketing Platform
- Product Application
- Gotu Kola
- Marketing Platform
- Product Application
- Cherimoya
- Marketing Platform
- Product Application
- Blackcurrant
- Marketing Platform
- Product Application
- Black Chokeberry
- Marketing Platform
- Product Application
Chapter 5 Weight Control
- Summary
- Introduction
- Market Drivers
- Obesity: UK Study Highlights A Global Epidemic
- Hoodia Still Looking to Breakout in 2008
- Weight Loss Satisfaction: Back to Basics
- Phospha-E: The next Nutrient for Metabolic Syndrome
- Industry Insights: Interview with Beneo-Palatinit Gmbh; Germany
- The Weight Control Market
- Key Trends
- The Weighty Issue of Light Foods
- Stay Slim The Lipton Way: but for How Long?
- The Calorie Burning Market
- Future Ingredients
- Mucuna, Cowitch, Velvet Bean and Cowhage
- Marketing Platform
- Product Application
- Xanthinol
- Marketing Platform
- Product Application
- Epl
- Marketing Platform
- Product Application
- Beta-Phenylethylamine
- Marketing Platform
- Product Application
- Mangosteen
- Marketing Platform
- Product Application
- Potato Protein Extract
- Marketing Platform
- Product Application
Chapter 6 Condition Specific
- Summary
- Introduction
- Market Drivers
- Personalized Nutrition
- Obesity: The Application of Nutrigenomics
- Acceptance of Condition Specific Nutrition
- Government Campaign May Boost UK Vitamin D Sales
- Omega-3 in 2008
- Vii
- Industry Insights: Interview with Joerg Gruenwald: Analyze & Realize
- The Functional Food and Beverage Market
- by Benefit
- Key Trends
- Functional Water for Blood Pressure
- Cognitive Function
- Sleep Disorders
- Functional Juices
- Future Ingredients
- Salba / Chia
- Marketing Platform
- Product Application
- Lignans from The Norwegian Spruce
- Marketing Platform
- Product Application
- Hyaluronic Acid
- Marketing Platform
- Product Application
- Microcrystalline Hydroxyapatite / Mch-Cal
- Marketing Platform
- Product Application
- Zeaxanthin
- Marketing Platform
- Product Application
Chapter 7 Exotic
- Summary
- Introduction
- Market Drivers
- Fairtrade and Sustainability: Africa
- Botanical Control in Europe May Influence Exotic Imports
- Phytotrade
- Brazil Leads Exotics
- Industry Insights: Interview with Greg Mann and Beth Stark: Hortresearch
- The Exotic Market
- Herbals
- Fruits
- Key Trends
- Functional Beer
- Energizing Fruits
- Yumberry Superfruit
- Future Ingredients
- Baobab
- Marketing Platform
- Viii
- Product Application
- Kigelia / Sausage Tree
- Marketing Platform
- Product Application
- Marula
- Marketing Platform
- Product Application
- Mobola Plum / Parinari Fruit
- Marketing Platform
- Product Application
- Sutherlandia
- Marketing Platform
- Product Application
Chapter 8 Food Safety
- Summary
- Introduction
- Market Drivers
- China: An Update
- 'China-Free' Labelling Initiative
- Safe Products: A Chinese Perspective
- Supplement Contamination Still A Big Issue
- Danisco Takes Lead in Safe Capsules
- Irradiation
- Food Safety in The UK
- Beverage Safety Drives New Demand and Focus from Congress
- Issue of Rbgh
- Index
- References
List of Figures
- Figure 2.1: Consumer Opinions of Food Biotechnology and Health
- Figure 2.2: Usda Organic Seal
- Figure 2.3: First Organics Inc and Their Usda Organic Seal
- Figure 2.4: Structure of The European and US Organic Food Retail Market: Where Consumers Shop 2002
- Figure 2.5: 2b Beauty Yogurt from Nestl Japan
- Figure 2.6: Naked Juice Co - Probiotic Juice
- Figure 2.7: Juice of Life Aronia Beverage
- Figure 2.8: Kigelia Skin Cream from Biobotanica
- Figure 2.9: Body Spring for Digestive Heath
- Figure 2.10: Mistic Zotics
- Figure 2.11: Zhejiang Yumberry Juice
- Figure 2.12: Hosoda Citron Juice (Yuzu)
- Figure 3.13: Growth in Free from Product Launches, by Category, 2004-2007
- Figure 3.14: Pom Wonderful
- Figure 3.15: Quaker Oats
- Figure 3.16: Areas of Success for New Product Launches
- Figure 3.17: Crayons Kids Fruit Drink with Sugarguard
- Figure 3.18: Kashi Vive Probiotic Digestive Wellness Cereal
- Figure 3.19: Warbutons Healthy inside Loaf
- Figure 3.20: Davisco's Biopure Alpha-Lactalbumin
- Figure 3.21: Optimum Zen - Nature's Path
- Figure 3.22: Asian Sun's Liquid Green Tea
- Figure 3.23: Lipton Tea: Activate Your Brain Train Website
- Figure 3.24: Pqq from Advanced Orthomolecular Research
- Figure 3.25: Nerd's Energy Beverage
- Figure 3.26: Carter-Reed's Relacore with Magnolia Extract
- Figure 3.27: Physician Formula's Good Night Sleep Aid
- Figure 3.28: Flex Joint Formula from Eniva Corporation
- Figure 3.29: Nutraforia The Mood-Enhancing Supplement
- Figure 4.30: Procter & Gamble's Advert for Metamucil
- Figure 4.31: Hidrox Advert from Dsm Nutritional Products
- Figure 4.32: Sipping Beauty
- Figure 4.33: Norelift - Noreva (Melon/Mango Spread)
- Figure 4.34: Inneov Skin Beauty Supplement Range from L'oreal and Nestl
- Figure 4.35: Love Body Beauty Drink from Coca-Cola Japan
- Figure 4.36: Danone's Essensis Beauty Yogurt
- Figure 4.37: Emmi's Beauty Case Sensitive Yogurt
- Figure 4.38: Purelogicol
- Figure 4.39: Eiwa Confectionery's Collagen Beauty Marshmallows
- Figure 4.40: Regederm
- Figure 4.41: Anti-Wrinkle Product from Medestea Internazionale
- Figure 4.42: Skin Balance Water from Borba
- Figure 4.43: Fine Co's Anti-Ageing Supplement
- Figure 5.44: Satiety Index of Foods
- Figure 5.45: Advertising Copy for Fabuless
- Figure 5.46: Advertising Copy for Palatinose
- Figure 5.47: Lipton Linea Weight Loss Tea
- Figure 5.48: Celsius
- Figure 5.49: Coca-Cola's Enviga
- Figure 5.50: Fixx Energy Beverage
- Figure 5.51: Isatori's Mx-Ls7 Weight Loss Formulation
- Figure 5.52: Arson from Iovate Is A New Fat Burner in The Muscletech Range
- Figure 5.53: Cytolean Fat Burner from Gaspari Nutrition
- Figure 5.54: Mangosteen Based Diet from Newvision Llc
- Figure 5.55: Potato Extract from Kemin
- Figure 6.56: Works with Water's Unique Blood Pressure Water
- Figure 6.57: Truetoniqs Brain Tonique
- Figure 6.58: Dreamerz Foods - Dreamerz Bedtime Milk
- Figure 6.59: Minute Maid Active
- Figure 6.60: Salba Flat Bread
- Figure 6.61: Supersmart's Hmrlignan
- Figure 6.62: 100 Hyaluronic 100
- Figure 6.63: Mch-Cal from Natrol
- Figure 6.64: Super Zeaxanthin from Life Extension
- Figure 7.65: Decision Tree for Allocating Botanicals Reported to Have Been Considered for Possible
- Food and/or Food Supplement Use
- Figure 7.66: Iki Beer - Fresh Ideas Winner 2007
- Figure 7.67: Anheuser-Busch - 180
- Figure 7.68: Organic Aai Juice
- Figure 7.69: Frutzzo Yumberry Juice
- Figure 7.70: Yumberry from The Berry Company
- Figure 7.71: Skin Cream Extract from Rosa Graf
- Figure 7.72: Santica Beauty Recipes Face Serum
- Figure 7.73: Marula Sunrise Tea Blend
- Figure 7.74: The Mobola Plum
- Figure 7.75: Sutherlandia Product from African Red Tea
- Figure 8.76: Top 5 Food Concerns for Chinese Consumers
- Figure 8.77: Rbgh-Free Label and Products from Ben & Jerry
List of Tables
- Table 2.1: Value of The US and European Organic Food and Drink Market, by Country, $Bn, 2000-2010
- Table 2.2: Value of The US and European Natural (Excluding Organic) Food and Drink Market, by
- Key Product Categories, 2000-2010
- Table 4.3: Oral Beauty Supplements Market Value, Europe and US, $M, 2001-11
- Table 4.4: Oral Beauty Supplements Market Value, by Category, Europe and US, $M, 2001-11
- Table 4.5: Prevalence of Psoriasis across Seven Major Markets, 2005
- Table 4.6: Prevalence of Atopic Dermatitis across Seven Major Markets, 2005
- Table 5.7: Diet Food and Drinks Market, Europe and The US, $M, 2006-10
- Table 5.8: Prevalence of Obesity in The Six Major Markets, by Age, 000s, 2005
- Table 5.9: Prevalence Overweight in The Six Major Markets, by Age, 000s, 2005
- Table 5.10: Energy Food and Drinks Market Value, Europe and US, $M, 2001-2011
- Table 5.11: European and US Green Tea Market Value, by Country, $M, 2001-2011
- Table 6.12: US Functional Food and Drinks Market Value, by Category, $M, 2001-2011
- Table 6.13: Europe Functional Food and Drinks Market Value, by Category, $M, 2001-2011
- Table 6.14: Digestive Health Functional Food and Drinks Market Value, Europe and US, $M, 2001-2011
- Table 6.15: Heart Health Functional Food and Drinks Market Value, Europe and US, $M, 2001-2011
- Table 7.16: Sales of Herbal and Botanical Supplements, $M, Europe, The US and Japan, 2002-2006
- Table 7.17: per Capita Fruit Consumption, European Countries and US, Kilograms/Person, 2001-2011